Millioniare Marketing Masterclass - Salon Success 365 Conference
-
Upload
paul-turbo-coach-avins -
Category
Business
-
view
1.178 -
download
2
description
Transcript of Millioniare Marketing Masterclass - Salon Success 365 Conference
Millionaire Marketing Masterclass 7 Figure Secrets You can take to the Bank!
Who Drives Me…
What Happens if You Don’t Learn &Implement this System…
The Main Functions of Your Marketing
Pre Qualified
Pre Positioned
Pre Disposed
Simons Story – Turnaround Award!
The 3 M’s in Marketing Success…
Your Target MarketYour Message to that MarketThe Media you use, Online or Offline
Who is Your Target Market for Leads?
3%
Target Market Psychographics …
7% 30% 30% 30% buying
noware open to idea
are not thinking about it
don’t think they are interested
definitely arenot interested
Yet most businesses
market to the 3%
buying now and don’t
have systems to keep
engaged with the rest.
AcquisitionCost
Lifetime Value
Products Promotions Profits
50%
REDUCED
OFFER
Millionaire Marketing Mastery3P Formula™
Local Geographical Area
10%
Millionaire Marketing Investment…
Existing Customers
60%
New ‘A’ Prospects
30%
Critical Success Factor in Marketing…
• Direct Response NOT Brand Building!
• Strong Headlines…• Compelling Offer…• Sales Copy…• Social Proof…• Call’s to Action…
• Your GOAL is to Sell
Critical Millionaire Marketing Skill!Where Does Copy Impact Your Sales
BlogsWeb Sites
Landing PagesDirect Mail
E-mail MarketingVideo Sales MessagesAdwords
1. Websites
Building Your Marketing Wheel of Fortune!
How We use Direct Response Online…
1. Websites
2. Newsletters
Building Your Marketing Wheel of Fortune!
Leads from Newsletters …
1. Websites
3. Print Media / Adverts
2. Newsletters
Building Your Marketing Wheel of Fortune!
Top Headline topics that areGuaranteed to get attention
Self Interest
Speed of Result
• What are you going to give them (Offer) & how are they going to get it?
• What are they going to Pay & how are they going to pay it?
• What are the elements of your risk reversal – Guarantees etc
• What is the “Promise” of your end result and how long will it take your prospect to achieve it?
Response Marketing Questions to Ask…
Marc Smith – MD
“I was mucking around on my calculator at the weekend (in between
working and sleeping!) and worked out that the return I got on my
marketing investment in the XX magazine of £1800 was 24,556% or
£442,008.”
“Is this good coach???”
Turnover £250,000
to £850,000 in 18 months
1. Websites
3. Print Media / Adverts
4. Google / Facebook Ads
2. Newsletters
Building Your Marketing Wheel of Fortune!
Bad Customer Service news travel FAST!
OLD ECONOMY NEW
ECONOMYDissatisfied World
call 10 people
Thousands in seconds
Building Your Marketing Wheel of Fortune!
1. Websites
3. Print Media / Adverts
4. Google /Facebook Ads
5. Networking in Person
2. Newsletters
Networking Sin! Not Bringing Your Business to life
What’s Your Business Name…CO.UK?
Some Humanity! orSell the PROBLEM You solve!
How can You HELP them? What is the Next Step?
1. Website
6. Joint Ventures
3. Print Media / Adverts
4. Google / Facebook Ads
5. Networking in Person
2. Newsletters
Building Your Marketing Wheel of Fortune!
“Following our BWC Mentors advice We’ve increased Enquires 100%
on last year!
And Conversions are Up 60%.”
Nial Douglas (MD)Full Circle Travel
1. Website
6. Joint Ventures
3. Print Media / Adverts
4. Google / Facebook Ads
5. Networking in Person7. Info Products
2. Newsletters
Building Your Marketing Wheel of Fortune!
Info Products & Advice…
1. Website
6. Joint Ventures
3. Print Media / Adverts
4. Google / Facebook Ads8. Social Media
5. Networking in Person7. Info Products
2. Newsletters
Building Your Marketing Wheel of Fortune!
The 4 Keys to Social Media Success…
Reputation
Authority
Visibility
Engagement
1. Website
6. Joint Ventures
3. Print Media / Adverts 9. Referrals
4. Google / Facebook Ads8. Social Media
5. Networking in Person7. Info Products
2. Newsletters
Building Your Marketing Wheel of Fortune!
Referrals – Lifeblood of a Business
1. Website
6. Joint Ventures
10. Offline Marketing Tools
3. Print Media / Adverts 9. Referrals
4. Google / Facebook Ads8. Info Products
5. Networking in Person7. Books & DVD’s
2. Newsletters
Building Your Marketing Wheel of Fortune!
Offline Marketing Still Delivers…
Step 1: Make an Powerful Offer that Converts!
Step 2: Bring on the Benefit Bullets!
Make an Outrageous Promise – Benefit… Issue a warning – “don’t buy this before …” Promise a Fast, Easy or FREE solution Be thought provoking – stimulate curiosity Make it like a movie – create drama! Promise an Instant Solution to the Pain… The Most Read Section after the Headline…
Step 3: Back up with Guarantee
• Better than Risk Free
• Your money back, no questions asked
• 30 Day FREE trial
• Absolutely No Risk to you
• 100%, no hassle refund
• You can’t loose
• I personally guarantee
www.Slideshare.Net/PaulAvins