Miller Tourism Services

8/13/2019 Miller Tourism Services

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Tourism Consultants Int'l Inc.

REGIONNAL SYMPOSIUM ONSERVICES

STRATEGIC PLAN ON

TOURISM SERVICES IN THECARICOM SINGLE MARKETAND ECONOMY (CSME)

Cec i l Mi l l e r


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Tourism Industry Concerns

competitiveness, crime, research,mobilization of investment resources, costand adequacy of international and intra-regional air transportation, offer of valuefor money, increase in benefits from cruisetourism, need to diversify tourism markets

and threats to the long-term sustainabilityof the sector


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Threats to the Tourism Industry Environmental climate change and sea level rise,

deforestation, bio-diversity loss, pollution of coastalzones and rivers, natural disasters (includinghurricanes, flooding, earthquakes) to list a few;

Health occasional outbreaks of health threats e.g.SARS, bird flu, H1N1 flu virus;

Economic currency exchange movements, changesin macro-economic indicators of tourist generatingcountries;

Corporate failure of major partners/suppliers in thebusiness chain e.g. airlines, tour operators


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Legislation, Incentives & SectorDevelopment

New types of accommodation product relyless on incentives as a determining factor forproject success

The arrangements which facilitate access toincentives are more important than the actualincentives granted

Incentives must be given to encourageentrepreneurship, innovation and the creationand development of indigenous products andservices.


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Trade Liberalization and of Opportunitiesfor the Tourism Sector

Liberalised trading arrangements offerpossibilities for attracting investment,business partners and market access intoEurope


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Pre-Requisites for Sector Growth andDevelopment

Supportive policy framework to stimulate demandand ensure tourism continues to generateemployment, foreign exchange and add value toother areas of economic enterprise

Increase and institutionalise training and certificationat all levels of the industry

Disseminate, adopt and encourage use of bestpractices

Attract mentor and groom best and brightest forleadership positions in the industry

Movement of labour within the Regional tourismindustry, under the framework of CSME


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Pre-Requisites for Sector Growth andDevelopment

Destination Management - Monitor andmanage product quality, servicestandards, product-market fit, institutionalcapacity, supporting tourism infrastructure,physical, social and economicenvironment and safety and security


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Challenges, Opportunities and Strategiesfor Developing the Sector

Prepare Tourism Master Plans that arecapable of implementation

Focus on integrated planning, includingzoning, adoption of standards andcommunity consultations as part of theplanning process

Conduct airline capacity studies to ensureplans for aviation are in consonance withand support plans for expansion in theaccommodation sub-sector


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Product Promote the adoption of industry product

and service standards. Take action at the national level to support

work being done by CROSQ in thedevelopment of industry standards; Further diversify niche products, services

and tourism segments eco, adventure -

including climbing, hiking, river rafting,diving, sports, yachting; culinary, health,spiritual, meetings, incentives, convention,events;


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Product Re-define the (Caribbean) product, its

components and how we can protect andimprove them

Encourage and promote the Caribbeanlook and feel in architecture and otherproducts;

Encourage and promote authenticity in

heritage and cultural experiences


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Marketing Give further definition to the

Caribbean brand; Pursue strategies to market the

Caribbean as a single destination; Diversify into non-traditional markets

India, China, South America,

Diaspora; Promote and facilitate greater intra-regional travel


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Research and Development Encourage and assist countries in the

implementation and use of TSA as atool to improve the measurement oftourisms contribution to nationaleconomic output;

Carry out more targeted research,proactive product development,planning and monitoring


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Research and Development CTO to give greater focus to market

research and intelligence, sector andmarket analysis, trend assessments andadvice regarding policy options in regardto emerging opportunities, threats, marketdevelopments, industry practices andmodels of best practice;

Collaborate with UWI in carrying outindustry research, recording industry bestpractices and serving as a repository forstudy reports and other industrypublications


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Air Transportation

Increase dialogue and collaboratewith air transport partners for thepurpose of securing efficient andadequate air access into the Region;

Develop a regional air transportdevelopment strategy giving attentionto airline capacity and appropriateroute structures


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Financing

Review and strengthen regulatoryframework to support and encourageforeign direct investment in the industry;

Use pension and NIS funds in thefinancing of the industry.

Create vehicles and instruments forgreater local participation in tourisminvestment


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HR and Management

Develop centres of excellence inhospitality training to improve servicestandards, opportunities for career

advancement and the promotion oftourism and hospitality training as anexport service;

Exploit opportunities for furtherdevelopment and promotion of Pan-Caribbean tourism brands and export oftourism marketing and management

services;


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HR and Management

Facilitate regional planning andsharing of lessons, experiences

and ideas by convening a suitablebiennium forum for technicalindustry personnel


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Information Technology

Promote the use of IT in marketing theCaribbean;

Encourage the adoption and use of e-commerce as a vehicle for facilitatingbusiness transactions in tourism


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Entrepreneurship

Encourage enterprise and innovation handicraft, culture

Enact and enforce appropriate legislationto protect the intellectual property ofinnovators of products

Develop value-added products andinitiatives e.g. promote the authenticCaribbean experience in all its elements


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