MillennialsProvocative view
@lukasvynikal
Youth of their parents…
…and success of their parents.
Better life than our parentsand no work(over)load
Lazy!
Hesitant!
No goals!
Live “Convenient life”
Everything realtime,liquidity of everything.
Live HERE & NOW! No begining, no finish.
What’s real, right, true?
All just NOW! Hedonism?
Any believe? Values?
Smashed role models
Jailed in stranger’s fantasies
Vnitřní nejistota
Inner uncertainty Unable to decide,
take over responsibility.
What do they want?
freedom of (wide) choice move on /no strings master of situation
get recognition have all I want
Journey to recognition? SELF-PRESENTATION!
SELF-PRESENTATION Nobody better than me in my job
SELF-PRESENTATION Networks allows me to be different
SELF-PRESENTATION Networks connect me with similar individuals
Not valued Failure
MOVE ON Ownership binds; rather to share/rent
MOVE ON Loyalty towards experience, not products
MOVE ON New & new experiences; limited editions
MOVE ON “Net” is full of new challenges & adventures
Stereotype Routine
FREEDOM OF CHOICE Shopping as hobby; spend more & more
Choice paralysis Hesitance
TO HAVE ALL I WANT Certainty of job, recognition, influence & career
TO HAVE ALL I WANT They don’t save money & time
That’s what they want…
freedom of (wide) choice move on /no strings master of situation
get recognition have all I want