Millennial Survey 2014

January 2014 Summary of global findings

Big demands and high expectationsThe Deloitte Millennial Survey

2 The Deloitte Millennial Survey

Research approach and scope

Sample profile: ‘The educated elite’

Headline findings

1 Millennials’ world view: Economic confidence

2 Millennials’ world view: Society’s challenges

3 Purpose, impact and image of business

4 Purpose and impact of government/public policy

5 Society’s challenges: Who will meet them?

6 Innovation: Sources

7 Innovation: Facilitators & barriers

8 Millennials’ ‘personality’

Contents



Research approach

WHO?Millennials: born January 1983 onwards

Degree educated

In full-time employment

WHERE?26 markets across: Western Europe, North America, Latin America, BRICS and Asia Pacific

WHEN?10 October to 11 November 2013

WHAT?15 minute quantitative questionnaire conducted online

Over 7,800 respondentsApproximately 300 interviews per market


Sample profile: ‘The educated elite’

EDUCATION LEVEL

UNIVERSITY/COLLEGE DEGREE

2ND DEGREE,MASTERS OR PHD

85% 15%

ORGANIZATION SIZE (EMPLOYEES)

ORGANIZATION TYPE

26%

17%

25%

32%1–99

100–249

250–999

1000+

20%

58%

16%

3% 3%

Listed / Publicly owned business

Privately owned business

State owned or public sector organization

Not for profitorganization / Charity

Other


Headline findingsRole & impact of business

Business has an overall positive impact on wider society and brings prosperity.

Millennials in emerging markets feel very positive about all aspects of business, its behaviour and outcomes. Those in developed markets are far more skeptical (they agree it brings prosperity but question its commitment to ‘the greater good’).

Role of business is to ‘provide jobs and generate profits’, and then to ‘drive innovation, efficiency and enable progress.’ It’s role is not necessarily to ‘protect the environment/improve society,’ but…

Businesses, and to a greater extent governments, are felt to have great potential to improve society’s most pressing challenges.

These challenges are unemployment (especially in mature markets) and environmental damage and its consequences (more so in emerging markets)

Overall the potential of business and governments to meet society’s challenges is going largely unfilled. They could do much more.



Innovation is seen to derive from process/planning rather than ‘spontaneous moments of genius.’

Business, rather than governments, academia etc. is ‘expected’ to deliver future innovations.

Innovation is a significant factor when considering a prospective employer (especially in emerging markets).

Greatest single barrier to innovation is thought to be financial, though in aggregate it is being ‘choked’ by factors businesses have the resources to overcome: Management vision/outlook; Operational factors; Employee incentivization, motivation, diversity.

Most Millennials say they are not rewarded for thinking of innovative ideas or encouraged to challenge the status quo.

One in four Millennials want to be given more of a chance to lead and be ‘trusted’ to take on leadership tasks.

Nearly three-quarters see themselves working independently. They could therefore be ‘lost’ to traditional organizations (most especially in emerging markets).

Headline findingsInnovation & Millennials’ futures



Millennials’ world view: Economic confidence



Economic confidence: ‘Fragile’ in mature marketsNet improve: Next 12 months

GLOBAL

CHINA

14%

49%

DEVELOPED / MATURE MARKETS

SE ASIA

2%

37%

EMERGING MARKETS

LATIN AMERICA

22%

19%

Q. Taking everything into account do you expect the overall economic situation in (NAME OF COUNTRY) to improve, worsen or stay the same over the next 12 months? Base: 7,867


Negative score

0-10

11-30

31+

Globalaverage

14%

12%

-3%

-14%

-18%

14%

46%51%

33% 12%

66%

56%34%

41%

49%

-24%

-7%

4%

-6%

13%-18%

-15%

21% 9%

20%

15%

-30%

Q. Taking everything into account do you expect the overall economic situation in (NAME OF COUNTRY) to improve, worsen or stay the same over the next 12 months? Base: 7,867

Economic confidence: Global perspectiveNet improve: Next 12 months


It’s clear that Millennials see economic strategies as the greatest drivers of prosperity

21%

16%

14%

12%11%

9%

6%5%

20%

16% 16%

11% 11%

8%

6% 6%

22%

17%

13%14%

11%

9%

6%

4%

General economicpolicy

Skills and levels of education

Tax policies Competitiveness of its

businesses

Innovation Socialpolicies/programs

including training forthe unemployed,

daycare etc.

Business regulation

Immigration policies

Global Developed markets Emerging markets

AGGREGATED RESPONSES

54%41%

Economic /Business

Human capital /Social policies

Q. Which one of the following factors do you think has the greatest impact on (INSERT NAME OF COUNTRY) level of economic growth? Base: 7,560 (excludes China).


Millennials’ world view: Society’s challenges



Unemployment single most important challenge, but environmental issues ‘dominate’ Millennials’ thinking

Q. Over the next 5–10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents

TOP CHALLENGES FACING SOCIETY IN THE NEXT 5–10 YEARS

37%

33% 32%

28%

23% 22% 21% 21% 21% 20% 20%19% 18% 18% 17% 16% 15%

13%

6% 6%

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Economic Environmental Social Crime / Health / Education

Political instability / Conflict / Terrorism Privacy / Cyber security


Unemployment major issue in ‘mature’ markets; environment significant concern elsewhere


Resource scarcity

Climate change

Unemployment

Inequality

36%

45%

53%

43%

39%

37%37%

48% 38%

43%

44%33%

40%

54%

59%

44%

47%

36%

43%55%

55%

35% 38%

37%

38%

52%

Inflation

Ageing population

Challenge with highest number of mentions in that market


‘Fascinating’ insights at country level

Q. Over the next 5–10 years, for which of societies’ challenges do you think we will see the greates? [Select up to FIVE ] Base: All 7,867 respondents

TOP CHALLENGES FACING SOCIETY IN THE NEXT 5–10 YEARS

UNEMPLOYMENT RESOURCESCARCITY

CLIMATECHANGE

INCOMEINEQUALITY

CRIME POLITICALINSTABILITY

STABILITY NATIONAL ECONOMIES

AGEING POPULATIONS

INFLATION WARS HEALTHCARE

HIGHEST MENTION

LOWEST MENTION

South Africa

59%

Chile

20%

Chile

48%

Japan

20%

The Philippines

44%

USA

17%

China

54%

Germany /Peru

14%

South Africa

45%

China

8%

Italy

36%

China

12%

MTS

30%

Russia

10%

China

52%

Colombia / Peru /South Africa

4%

Argentina /Russia

36%

Japan

8%

Turkey

42%

China

9%

Chile / Peru /Colombia

28%

JapanTurkey

8%


In totality aspects of environment and ‘conflict’ dominate concerns; economic issues as a whole relatively less salient


65%

55%

50%48%

42%

27%

59%56%

53%

43%41%

29%

70%

54%

47%

52%

43%

26%

Environment / Hunger

Political / Social unrest /War / Terrorism

Social issues e.g., ageing, cohesion

Domestic issues e.g., crime, education,

healthcare

Economic issues e.g., inflation

Cyber security / Individual privacy


TOP CHALLENGES FACING SOCIETY IN THE NEXT 5-10 YEARS (COMBINED CODES)


‘Environment’ clearly #1 challenge in emerging markets; economy just as important in developed markets

Q. Over the next 5–10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondentsQ. Which of the following do you regard as the biggest challenge that will face societies around the world (including our own) over the next 5–10 years? Which is the second biggest? Base: 7,791


Political / Social unrest / War / Terrorism



healthcare




% RATING CHALLENGES AS #1 (BIGGEST)

% RATING CHALLENGE AS #1 OR #2

30%

21%16% 14% 13%

5%

24% 24%18% 16%

11%7%

33%

19%15% 13% 14%

4%

44%

36%30%

26% 25%

10%

39% 39%

32%29%

21%

12%

47%

33%28%

24%27%

9%


Political / Social unrest / War / Terrorism



healthcare




Purpose, impact and image of business



41%

34%

29%27% 26% 25% 24%

19% 18%16%

45%

36%

30% 29%

25%23%

25%

19%16% 17%

39%

33%

28%26% 27% 27%

23%

19% 19%

15%

Generate jobs Generate profit Improvesociety

Driveinnovation

Enhancelivelihoods (ofits employees)

Enableprogress

Produce andexchangegoods and

services

Create wealth Improve/protectthe environment

Drive efficiency



79%69%42%

Wealth / Profit / Jobs

Efficiency / Innovation / Progress

Society / Environment

Q. Which of the following words and phrases match your own belief as to what business should try to achieve? CHOOSE UP TO THREE Base: 7,867

Job/profit generation main purpose, with societal impact and innovation also ‘important’



MOST IMPORTANT THING BUSINESS SHOULD TRY TO ACHIEVE

1ST AND 2ND MOST IMPORTANT THING BUSINESS SHOULD TRY TO ACHIEVE

18% 17%

13%

9% 9% 9% 8%7% 6%

5%

19% 19%

13%

10% 9% 9%

6% 6%4% 4%

17%15%

12%9% 9% 9% 9%

7% 6%5%

Generate profit Generate jobs Improve society Produce andexchange goods

and services

Drive innovation

Enhancelivelihoods (of its

employees)

Enable progress

Create wealth

Improve/protect the environment

Drive efficiency

31%

27%

21%18% 18% 17% 16%

13%11% 10%

35%

28%

22%

17% 18% 18%

14%12%

10% 11%

29%26%

20% 19%17% 16%

18%

13% 12%9%

Generate profit Generate jobs Improve society Produce andexchange goods

and services

Drive innovation

Enhancelivelihoods (of its

employees)

Enable progress

Create wealth

Improve/protect the environment

Drive efficiency


50%31%18%


70%53%30%

Wealth / Profit / JobsEfficiency / Innovation / Progress Society / Environment

Wealth / Profit / JobsEfficiency / Innovation / Progress Society / Environment

Looking at the ‘most important’ purpose of business yields similar insights

Q. In what order would you put these three outcomes? Which is the most important thing you believe business should try to achieve, what is the second most important and which is the third? Base: 7,867


71%OF MILLENNIALS BELIEVE THATBUSINESSES ARE HELPINGTO INCREASE PROSPERITY.

74%OF MILLENNIALS BELIEVEBUSINESSES ARE HAVING A POSITIVE IMPACT IN THE COMMUNITIES IN WHICH THEY OPERATE.



*SE Asia: Indonesia Malaysia, Philippines, Singapore, Thailand, South Korea* Western Europe excludes Russia

Q. Thinking about businesses in general around the world, what impact do you think they are having on the wider society in which they operate? Base: 7,867

Majority in all regions has a positive image of business

88% 88% 85%81%

77% 75% 74%68% 65% 63% 62%

India SE Asia* China Emergingmarkets

Latin America

Russia Global Japan North America

Developed markets

WesternEurope*

4% 5% 2%8% 11% 8% 11%

3%

18% 16% 17%NEGATIVE IMPACT

POSITIVE IMPACT


Q. Why do you feel businesses are having a ‘positive’ impact on wider society? What specific actions or behaviors do you associate with them that make you feel this way? OPEN QUESTION Base: All respondents with positive view of business (blanks/ dks/ not sure etc., removed) 7,104

45%

18%16%

7%5%

42%

15% 15%

8%

3%

47%

21%

16%

7% 6%

Economic/financial benefits

Positive social contribution

Produce goods and services we need

General positive comment

Help environment


“Companies bring work, work brings money, money is the prerequisite for a good livelihood. They also encourage consumption. So companies are important for the market economy and the functioning of a country / society.” Germany

“Nowadays we have lots of SMEs emerging, they create lots of jobs. As jobs are created standard of living is improved. The economy is growing.” India

Economic/financial benefit greatest ‘driver’ of positive sentiment


Q. Thinking about businesses around the world, would you agree or disagree that, on balance, the following statements describe their current behavior? Base: 7,867

Emerging markets extremely positive about business’s motivation/behavior; mature markets much less so% agree


71%

63%

56%54%

52%49%

64%

48%45%

43% 42%40%

75% 74%

64%62%

60%56%

They are helping toincrease overall levels of

prosperity

They show a strongcommitment to being

sustainable

Their leaders arecommitted to helping to

improve society

They behave in an ethical manner

They work hard tominimize the

environmental impact of their operations

They operate in an openand transparent manner


Purpose and impact of government/ public policy



Q. Now please consider the purpose of governments. Which of the following words and phrases match your own belief as to what governments should try to achieve? Base: 7,560 NOT ASKED IN CHINA

Consensus across globe on purpose of government: Lower ‘expectations’ than business for job creation and innovation


34%33%

32%31%

28%27%

19% 19%18%

13%11%

8%

31%33%

32%31%

24%26%

21%

18%17%

15%

12%11%

36%

33%32%

31% 31%

28%

18%19%

18%

12%10%

6%

Provideeducation

Ensure citizenshave access tohospitals, etc.

Generate jobs Protect theircitizens from

crime

Improve thefinancial

wellbeing of itscitizens

Ensure there issuitable

infrastructure

Defend andprotect their

citizens

Promoteequality

Protect theenvironment

Engage and cooperate withother countriesto help solveglobal issues

Drive innovation Control/manage

immigration

BUSINESS VS. GOVERNMENT

n/a n/a41%(+9)

n/a n/a n/a n/a n/a18%

( - )n/a

27% (+16)

n/a


On balance fewer than one in ten in mature markets believe that government is positively impacting ‘commerce’

Q. Do you believe that when taken as a whole the activities and public policies of our country’s government are having a positive, negative or no impact on the following? Base: 7,560 NOT ASKED IN CHINA

0 10 20 30 40%

YOUR COMPANY'SABILITY TO MAXIMIZE

ITS REVENUE

OUR COUNTRY'S ABILITYTO ATTRACT FOREIGN

BUSINESSES TO SET UP HERE

OUR OVERALLCOMPETITIVENESS

ATTRACTING PEOPLEWITH THE SKILLS WE

NEED TO OUR COUNTRYGlobal

Developed markets

Emerging markets

1/10FEWER THAN

IN MATURE MARKETS BELIEVE THAT GOVERNMENT IS POSITIVELY IMPACTING ‘COMMERCE’

OVERALL LEVELSOF PROSPERITY

18%

17%

16%

11%

7%

8%

3%

8%

4%

26%

27%

23%

16%

13%

NET IMPROVE SCORE


IT & TELECOMS EDUCATION,

SKILLS &TRAINING

INFRASTRUCTURE

HEALTHEMPLOYEE

RIGHTS LAW & ORDER ENVIRONMENT

GENERAL ECONOMIC

POLICY DEFENCE &FOREIGN AFFAIRS

BUSINESS REGULATION IMMIGRATION

32% 27%

14% 11% 8%2% 1%

0%

-8% -13%-16%

-22%

PENSIONS & RETIREMENT

BUSINESS TAXATION

37%

Developed markets

NET IMPROVE SCORE

Q. Taken as a whole, what impact do you think the activities and public policies of our government will have on (COUNTRY’S) future levels of economic growth? Do you think they will drive growth forward, hold growth back, or have no impact either way? Base: 3,225 (excludes Emerging markets)

Immigration, tax, business regulation and pensions & retirement policies ‘hindering’ growth in mature economies


Society’s challenges: Who will meet them?



Business has potential to meet most challenges...

Q. Thinking of these same challenges how much do you think business can potentially do to help meet them? Base: All regarding each issue to be a challenge Range 2,113–295

88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%

73% 72% 72% 71%66% 64% 59% 57%

52%

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Political instability / Conflict / Terrorism Privacy / Cyber security% A GREAT DEAL/FAIR AMOUNT

88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%

73% 72% 72% 71%66% 64% 59% 57%

52%

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...But could do more to fulfill this potential

Q. Thinking of these challenges, what impact if any are businesses currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295

38%

27%24%

18%12% 11%

8% 8%

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Economic Environmental Social Crime/Health/Education

Political instability/Conflict/Terrorism Privacy/cyber-security

2%0%

-2% -3% -4% -4%-7% -8%

-12%-18%

-25%-28%

Reso

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88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%

73% 72% 72% 71%66% 64% 59% 57%

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NET POSITIVE IMPACT


Government has even greater potential to meet most challenges...

Q. And for these same challenges how much do you think governments can potentially do to help meet them? Base: All regarding each issue to be a challenge Range 2,113–295 NOT ASKED IN CHINA

90%87% 87% 87% 86% 86% 86% 85% 84% 84% 84% 83% 83% 82% 80% 79% 79% 79% 78%

73%

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88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%

73% 72% 72% 71%66% 64% 59% 57%

52%

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% A GREAT DEAL/FAIR AMOUNT


...but governments largely seen to be ‘failing’

Q. Thinking of these challenges, what impact if any are businesses currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295

11%8% 7%

Right

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raphic

shift

Health

care

/ Dise

ase p

reven

tion

Food

supp

lies /

Hun

ger /

Famine

Conse

quen

ces o

f natu

ral di

saste

rs

Cyber

secu

rity

Crime /

Perso

nal s

afety

Terro

rism

Priva

cy of

indiv

iduals

/use o

f pers

onal

data

Educ

ation

, skil

ls an

d trai

ning

-2% -4%-7%

-12%

-23%

-31%

Reso

urce

scarc

ity

7% 7% 6% 4%

-4% -4%

Commun

ity co

hesio

n / So

cial in

volve

ment

-14% -15% -15%

Unemplo

ymen

t

War

/ Con

flicts

betw

een c

ount

ries

Inflati

on

-32% -33%

Socia

l unr

est

Politi

cal in

stabil

ity



88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%

73% 72% 72% 71%66% 64% 59% 57%

52%

Unemplo

ymen

t

Climate

chan

ge /

Protec

ting e

nviro

nmen

t

Inequ

ality

- inco

mes / W

ealth

Crime /

Perso

nal s

afety

Politi

cal in

stabil

ity

Stabil

ity na

tiona

l eco

nomies

Ageing

popu

lation

s / D

emog

raphic

shift

Inflati

on

Wars

/ Con

flicts

betw

een c

ount

ries

Health

care

/ Dise

ase p

reven

tion

Educ

ation

, skil

ls an

d trai

ning

Food

supp

lies /

Hun

ger /

Famine

Conse

quen

ces o

f natu

ral di

saste

rs

Cyber

secu

rity

Socia

l unr

est

Terro

rism

Priva

cy of

indiv

iduals

/ Use

of pe

rsona

l data

Commun

ity co

hesio

n / So

cial in

volve

ment

Right

s of m

inority

grou

ps

Reso

urce

scarc

ity



NET POSITIVE IMPACT: GLOBAL


Governments largely seen to be ‘failing’, especially in developed markets

Q. And what impact, if any, are governments currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295 NOT ASKED IN CHINA


11% 10%12%

Consequences of natural disasters

Terrorism Cybersecurity

Climate change /

Protecting environment

Healthcare / Disease

prevention

Education, skills and training

Food supplies / Hunger /Famine

Ageing population / Demographic

shift

Rights of minority groups

Privacy of individuals /

Use of personal data

Stability of national

economies

Community cohesion /

Social involvement

Resource scarcity

Crime / Personal

safety

Wars /Conflicts between countries

Unemployment Inflation Inequality - incomes /Wealth

Social unrest

Political instability

7%9%

6% 7%

4%

10%

7%5%

8% 8%

-3%

15%

6%

-2%

11%

4% 4% 3%

-2%

-10%

10%

-3%

-9%

3%

-4%

-9%

-4%

-20%

12%

-7%

-15%

3%

-12%

-17%

-9%

-14%

-16%

-12%

-15%

-21%

-11%

-15%

-32%

-23%

-31%

-19%

-31%

-29%

-34% -33%

-42%

-27%

-32%-35%

-28%

-1%

1%

NET POSITIVE IMPACT


Business ‘leads’ over governments

Q. And what impact, if any, are governments currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295 NOT ASKED IN CHINA

BUSINESS ‘LEAD’ OVER GOVERNMENT (ON NET POSITIVE IMPACT)

32% 31%27% 26% 20% 20% 19% 18%

Unemplo

ymen

t

Crime /

Perso

nal s

afety

Health

care

/ Dise

ase p

reven

tion

Stabil

ity na

tiona

l eco

nomies

Cyber

secu

rity

Inflati

on

Wars

/ Con

flicts

betw

een c

ount

ries

Politi

cal in

stabil

ity

Educ

ation

, skil

ls an

d trai

ning

Commun

ity co

hesio

n / So

cial in

volve

ment

Socia

l unr

est

Inequ

ality

- inco

mes /

Wea

lth

Priva

cy of

indiv

iduals

/ Use

of pe

rsona

l data



17%13% 11%

10%6%

Ageing

popu

lation

s / D

emog

raphic

shift

6%4%

Food

supp

lies /

Hun

ger /

Famine

1%

Right

s of m

inorit

y gro

ups

-7%

Conse

quen

ces o

f natu

ral di

saste

rs

Terro

rism

-13%-16%

-32%

Reso

urce

scarc

ity

Climag

e cha

nge /

prot

ectin

g the

envir

onmen

t

Where business having net positive impact, lead not a case of being ‘less negative’


88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%

73% 72% 72% 71%66% 64% 59% 57%

52%

Unemplo

ymen

t

Climate

chan

ge /

Protec

ting e

nviro

nmen

t

Inequ

ality

- inco

mes / W

ealth

Crime /

Perso

nal s

afety

Politi

cal in

stabil

ity

Stabil

ity na

tiona

l eco

nomies

Ageing

popu

lation

s / D

emog

raphic

shift

Inflati

on

Wars

/ Con

flicts

betw

een c

ount

ries

Health

care

/ Dise

ase p

reven

tion

Educ

ation

, skil

ls an

d trai

ning

Food

supp

lies /

Hun

ger /

Famine

Conse

quen

ces o

f natu

ral di

saste

rs

Cyber

secu

rity

Socia

l unr

est

Terro

rism

Priva

cy of

indiv

iduals

/ Use

of pe

rsona

l data

Commun

ity co

hesio

n / So

cial in

volve

ment

Right

s of m

inority

grou

ps

Reso

urce

scarc

ity




32% 31%27% 26% 20% 20% 19% 18%

Unemplo

ymen

t

Crime /

Perso

nal s

afety

Health

care

/ Dise

ase p

reven

tion

Stabil

ity na

tiona

l eco

nomies

Cyber

secu

rity

Inflati

on

Wars

/ Con

flicts

betw

een c

ount

ries

Politi

cal in

stabil

ity

Educ

ation

, skil

ls an

d trai

ning

Commun

ity co

hesio

n / So

cial in

volve

ment

Socia

l unr

est

Inequ

ality

- inco

mes /

Wea

lth

Priva

cy of

indiv

iduals

/ Use

of pe

rsona

l data



17%13% 11%

10%6%

Ageing

popu

lation

s / D

emog

raphic

shift

6%4%

Food

supp

lies /

Hun

ger /

Famine

1%

Right

s of m

inorit

y gro

ups

-7%

Conse

quen

ces o

f natu

ral di

saste

rs

Terro

rism

-13%-16%

-32%

Reso

urce

scarc

ity

Climag

e cha

nge /

prot

ectin

g the

envir

onmen

t

Where business having net positive impact, lead not a case of being ‘less negative’


Innovation:Sources



Innovative solutions ‘more likely’ to come from business than any other source

Q. In the future where do you think most of the innovative solutions to society’s challenges will come from? Base: Mature/Western markets 3,265, Emerging markets 4,591

44%

23%22%

6%

1%

47%

22%

18%

5%1%

41%

25%24%

7%

1%

Businesses /Entrepreneurs

Universities /Academic bodies

Governments Charities / NGOs Other


INNOVATIVE SOLUTIONS

‘MORE LIKELY’ TO COME FROM BUSINESS THAN ANY OTHER SOURCE

Don’t know

4%

8%

2%


Q. Over the next 5–10 years for which of societies challenges do you think we will see the greatest number of groundbreaking innovations? Base: Mature/Western markets 3,265, Emerging markets 4,591, Total 7,867

25%

28%20%

27%27%


Healthcare / Disease prevention

31%

32%30%

31%

32%30%

Resource scarcity

29%

30%28%

Cyber security

28%26%

Climate change /Protecting environment

31%21%

Education, skillsand training

Unemployment

21%

22%19%

Food supplies /Hunger / Famine

17%

20%13%

Stability of nationaleconomies

17%

21%12%

Crime /Personal safety

17%

16%17%

Privacy of individuals/use of

personal data

Health, environment and cyber-security ‘will see’ most ground-breaking innovationTOP 10 AREAS FOR EXPECTED INNOVATIVE ACTIVITY


Q. Imagine that you were given a fund of money and asked to use it to stimulate successful innovations. You can give all your points to a single country, spread them across just a few or spread them more widely. Base: 7,867 Total, 3,265 Mature/Western Markets, 4,591 Emerging Markets

4%

2%

4%4% 4%3%

4% 4%3%

U.S. JAPAN CHINA GERMANY


16% 16%

14%

11%

9%

12%

9% 9%8% 8% 8%

7%6% 6%

5%

UK

4% 4% 4%

SWITZERLAND

4% 4% 4%

INDIA CANADA MTS SOUTH AFRICA

Millennials ‘bet’ on traditional economic powerhouses to produce future innovationsAVERAGE SCORE (EXCLUDES ‘VOTES’ FOR OWN MARKET)


Innovation:Facilitators& barriers



Q. Which of the following best describes your view as to the nature of innovation? Base: 7,867

Innovation can be learned and is repeatable.

Organizations can become good at innovation by following established

processes.

57%

6%Don’t know

Innovation is spontaneous and

random. Does not come from processes and practices.

37%

Perceptions of innovation being ‘spontaneous’ highest in…

Japan

South Korea

Peru

France

Switzerland

China

Canada

South Africa

UK

Colombia

52%

50%

48%

45%

43%

41%

43%

41%

40%

40%

Innovation: ‘Process’ not ‘genius’


Q. What do you believe to be the main barriers or constraints on innovation within a business setting? Base: All respondents 7,867

63%Management’s attitude / Lack of vision

61%Operational factors

39%Employees skills, attitudes, diversity

33%Financial barriers

17%External factors

15%Pressure / Deadlines

Not willing to take risks, complacency, no eye on future, inward looking

Channels of communication, no formal processes, lack of teamwork, organizational structure, not incentivized

Barriers & constraints cover three main areas: Boardroom, Operations and HR


Q. To what extent, if at all, do the following describe the organization you work for? Base: 7,867

Don’t know

22%8%3%

25%27%

15%

ENCOURAGES ITS PEOPLE TO CHALLENGE THE STATUS QUO AND SUGGEST NEW WAYS OF DOING THINGS

Not at all

Totally

To a large extent

To some extent

Not very much

Don’t know

22%11%3%

23%24%

17%

Not at all

Totally

To a large extent

To some extent

Not very much

REWARDS ITS PEOPLE FOR INNOVATIVE IDEAS

Employers ‘could do more’ to encourage and reward innovative thinking


Q. To what extent do you agree or disagree with the following statements?—I am strongly influenced by thoughts of how innovative they are when deciding if I want to work for a particular organization. Base: 7,867, Developed Markets 3,265, Emerging Markets 4,591

Don’t know

20%8%

47%

DEVELOPED MARKETS

Strongly agree

Tend to agree

EMERGING MARKETS

20%Tend to disagree

5%Strongly disagree

2%

2%

42%44%9%

Don’t know

Strongly agree

Tend to agree

Tend to disagree

Strongly disagree

Innovative ‘reputation’ influential when looking at prospective employers


Millennials’ ‘personality’



Q. To what extent does the following describe the organisation you work for? “Does all it can to develop your skills as a leader.” Base: All 7,867 respondents

22%Totally

27%To a large extent

26%To some extent

14%Not very much8%

Not at all

3%Don’t know

Totally/large extentOwn organization

‘characterized’ by development of

leadership skills

49%

Most positive regions/countries:

India

Philippines

Indonesia

Colombia

Mexico

Latin America

BRICS

South East Asia

Emerging markets

Least positive regions/countries:

Western Europe

North America

Developed markets

Spain

Canada

Netherlands

France

South Korea

Japan

75%

72%

64%

62%

61%

56%

56%

55%

55%

43%

42%

41%

39%

38%

38%

37%

33%

26%

Organizations ‘could do more’ to develop future leaders


27%Give me opportunity

13%Encouragement/

mentoring10%

Incentivization

45%Training & instruction

Q. How could your organization help you to develop your leadership skills? What specific actions would be most helpful? Base: (blanks, dks, not sure, etc., removed): 6,546

Almost one in four Millennials ‘asking for a chance’ to show their leadership skills


Q. How could your organization help you to develop your leadership skills? What specific actions would be most helpful? Base: (blanks, dks, not sure, etc., removed): 6,546

Give me more responsibility/allow me to lead projects/be a team leader

LEADERSHIP TRAINING MOST IN DEMAND GREATER OPPORTUNITY SOUGHT

67%GERMANY

62%SOUTH AFRICA

51%

59%THE NETHERLANDS

55%INDONESIA

53%AUSTRALIA

52%CHINA

52%BRAZIL

SWITZERLAND

45%AVERAGE

40% COLOMBIA

33% SOUTH AFRICA

33% BRAZIL

33% RUSSIA

33% AUSTRALIA

31% TURKEY

31% U.S.

27% AVERAGE

Chance to lead most keenly sought in emerging markets


Q. What skills, knowledge or attributes do you think you lacked when you first started full-time work, which would have meant you were better prepared for the world of work? Base: (blanks, dks, not sure, etc., removed): 6,555

20%Specific skill

e.g., IT, finance, legal, tax

12%Professionalism:

time-keeping, hard work, being

organized

21%Communication:

assertiveness, negotiation

18%Better education/

more training/knowledge

(unspecifiaed)

19%Business

knowledge/reality of work/experience

Millennials ‘wish’ they knew more about…


Q. To what extent do you agree or disagree with the following statements?—I see myself as one day working independently rather than being employed within a traditional organisational structure? Base: All 7,867 respondents

17%Tend to disagree

37%Tend to agree

33%Strongly agree

6%Don’t know

7%Strongly disagree

I see myself as one day working independently rather than being employed within a traditional organizational structure.

Most see themselves outside of ‘traditional’ organizations (but less so in ‘mature markets’)


Q. To what extent do you agree or disagree with the following statements?—I see myself as one day working independently rather than being employed within a traditional organisational structure? Base: All 7,867 respondents

87% 88%86%

82% 81%70% 70%

67%

56%52%53%

India China LatinAmerica

Emergingmarkets

SEAsia

SouthAfrica

Global Russia North America

Developed markets

WesternEurope

11%7%

15%

WORKING INDEPENDENTLY

TRADITIONAL ORGANIZATIONAL STRUCTURE

39%

Japan

11% 15%

51%

37%37%33%

23%24%24%

Future ‘entrepreneurs’ found in emerging markets


Q. Over the past two years have you participated in or undertaken any of the following activities? Base: All 7,867 respondents

82% Voted in national

or local electionor referendum

NOT CHINA

63%Donated to charities, healthcare organizations etc.

52%Signed a physicalor online petition

50%Made choices

over (employee)/tasksundertaken

for ethical reasons

44%Emailed/written/posted about social or political issues

on 'SOCIAL MEDIA' 43%Been an activevolunteer, memberof a communityorganization

42%

Boycotted/avoideda company'sproducts forethical reasons

35%Attended publicmeeting onlocal affairs orpolitical event

30%Contacted anelected representative/public officialto express views

29%Attended a public

demonstration/protest/march

NOT CHINA

25%Written to a newspaper,

publication, TV or radio news program

22%

Worked on a national,regional, localpolitical campaignNOT CHINA

Millennials charitable and keen to participate in ‘public life’ (but will boycott/petition rather than physically protest)


Volunteering

Charity

Social media comments

Boycott products

Protest/demonstrate

Countries featuring in top ten for each activity: India, Chile, Indonesia, China & Colombia feature strongly

Q28. Over the past two years have you participated in or undertaken any of the following activities? Base: All 7,867 respondents


MADE CHOICES OVER (EMPLOYEE)/TASKS UNDERTAKEN FOR ETHICAL REASONS

‘Pro’ business ‘Anti’ business

53%44%

51%65%

SIGNED A PHYSICAL OR ONLINE PETITION

47%41%

EMAILED/WRITTEN/POSTED ABOUT SOCIAL OR POLITICAL ISSUES ON 'SOCIAL MEDIA'

% ENGAGED IN ACTIVITY

41%55%

BOYCOTTED/AVOIDED A COMPANY'S PRODUCTS FOR ETHICAL REASONS

33%25%

CONTACTED AN ELECTED REPRESENTATIVE/ PUBLIC OFFICIAL TO EXPRESS VIEWS

30%31%

ATTENDED A PUBLIC DEMONSTRATION/ PROTEST/MARCH (NOT CHINA)

28%17%

WRITTEN TO A NEWSPAPER, PUBLICATION,TV OR RADIO NEWS PROGRAM

25%15%

WORKED ON A NATIONAL, REGIONAL,LOCAL POLITICAL CAMPAIGN (NOT CHINA)

Few activities linked to an ‘anti-business’ mind set

Q. Over the past two years have you participated in or undertaken any of the following activities? Base: Pro business 5,790, Anti-business 872 respondents

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Millennial Survey 2014

Business

Transcript of Millennial Survey 2014