Milk Supply Chain of Visakha Dairy
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The Milk Supply Chain
------------------------------------->
Submitted BY
S.HAVISHGitam School Of international business2010-2012
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We’ve studied the supply chain of Visakha cooperative dairy. The issues & constraints in each stage of the supply chain were identified. We have given some suggestions for improvements in the supply chain. Some benefits which the farmers are expecting from the Cooperative dairy and Government were also discussed.
Executive Summary
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The Supply Chain1
Need to Know
Process Flow
Summing Up
2
3
4
5 Thought to take Away
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The Supply Chain1
Need to Know
Process Flow
Summing Up
2
3
4
5 Thought to take Away
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Production of
Milk
Collection of
Milk
RetailingDistribution
ChillingProcessing
Farmer Collection Centre
Chilling Centre Dairy Distributors Retailers
45-60 mns 45 mns 7 hours 2 hours
Process
Facility/ Partner
The Supply Chain…
Consumer
5 hours
Temperature Constraints Chilling Centre: 40 C Dairy: 2-40 C
16 hours
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The Supply Chain1
Need to Know
Process Flow
Summing Up
2
3
4
5 Thought to take Away
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Milk Production(2009)• India- 108.5MT, followed by USA- 80MT• Andhra Pradesh- 9.57MT(2nd rank)
Per Capita Availability of Milk (2009)• India- 258 gms/day• Andhra Pradesh- 317gms/day
Per Capita Monthly Consumption Expenditure(2005) • Rural- 47.3 Rs• Urban- 83.3 Rs
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Livestock Population(2003) India has 53% of world Buffalo population and 15% of world Cattle
population
Cattle• India-185.2Million• Andhra Pradesh- 9.3Million
Buffaloes• India-97.9Million• Andhra Pradesh- 10.6Million
Visakha Dairy• Procurement (Lts in Lakhs) Year 2007-08= 1407.71• Milk Sales (Lts in Lakhs) Year 2007-08= 1426.84
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Dairy Information • No. of Milk Chilling Centers- 3 • No. of Bulk Cooling Centers- 84 • No. of Feed Mixing Plants- 2 • Union Training Centers - 1 • No. of societies - 1545 • No.of Women Societies- 67 • No. of Producers in Societies- 179146 • No. of Women Members- 33245 • No. of Veterinary First Aid Centers- 661 • No. of Emergency Veterinary Routes- 19
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The Supply Chain1
Need to Know
Process Flow
Summing Up
2
3
4
5 Thought to take Away
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MILK-SUPPLY CHAIN
MILKING COLLECTION CENTRE
(Measuring of Milk Weight & Fat
Content)
CHILLING CENTRE
(Temp= 4°C)
STOREPROCESSPACKAGE
RETAILER CONSUMER
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Farmer
Production of
Milk
Milking the cow
Transportation of milk to the collection centre
The End-to-End Chain…
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Collection Centre
Collection of Milk
Collection centre (Kendram)
Collecting the Sample milk
Weighing the milk
Testing for fat content
Dispatch to chilling center
Visakha Dairy Supply Chain…
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CHILLING CENTRE
CHILLING
Unloading
Loading into the tank truck
Visakha Dairy Supply Chain…
Chilling the Milk in Tankers
Average fat content
Dispatch
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Dairy
PROCESSING
Storing & Processing
Packing
Processing (ex. Pasteurization)
Visakha Dairy Supply Chain…
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DISTRIBUTORS
DISTRIBUTION
Visakha Dairy trucks
Visakha Dairy Supply Chain…
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RETAILERS
RETAILING
• Non-Exclusive Retailers
Visakha Dairy Supply Chain…Visakha Dairy Supply Chain…
• Exclusive Retailers
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CONSUMER
Types of Milk Types of Consumers
Visakha Dairy Supply Chain…
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7PM-8PM-Distribution of unpacked Milk8PM-3AM – Chilling & Distribution to Dairy3AM-8AM- Processing 8AM-12PM-Chilling & Packing12PM-2PM-Distribution to Retailers
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The Supply Chain1
Need to Know
Process Flow
Summing Up
2
3
4
5 Thought to take Away
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Strengths Threats
Weaknesses Opportunities
SWOT ANALYSIS
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STRENGTHS Continuous Demand Improved transportation facilities Availability of raw material Manpower Availability of processing equipment
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WEAKNESSES Perishability Logistics of procurement Diseases Seasonal fluctuations in milk production patterns
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THREATS Foreign products entry Increasing chemical contaminants Drought conditions
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OPPORTUNITIES Value addition (product development, packaging) Export potential Employment generation
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The Supply Chain1
Need to Know
Process Flow
Summing Up
2
3
4
5 Thought to take Away
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Conclusion
• The Supply Chain of Visakha Dairy was studied• The prices depend on the fat content of the
milk• Farmers requirements
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Ways to Improve Productivity
• Setting up of Dairy Research Institutes• Genomic Practices• Reefer cans from the collection point
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Thank You