Miles High Press Kit 2012

32
PRESS KIT

description

First release by USA based luxury loungewear brand, Miles High. This document explains the mission and vision of the brand as well as features past, current and upcoming initiatives.

Transcript of Miles High Press Kit 2012

Page 1: Miles High Press Kit 2012

PRESS KIT

Page 2: Miles High Press Kit 2012
Page 3: Miles High Press Kit 2012

Life Live Above All.The world changes before our eyes

with seemingly little for us to control.

Experiences in our daily lives are blended

into one inclusive unruly realm. The home,

defined as ‘the place where something

flourishes’, is a venue to look forward to

return to after a long, though ultimately

swift instant in our lives. It is a resting

place, a workspace, or a social club, and is

the one environment we have complete

control over to remain fixed while the

rest of the world changes with haste.

Miles High is founded on the notion

that the home is a sanctuary. As a

lifestyle brand dedicated to providing

the modern individual with a wardrobe

and accouterments for the home it

is conducive to a relaxing and serene

atmosphere. The importance and function

of the home can be overlooked, but Miles

High strives to solidify it’s significance.

Everything produced, including products

and initiatives, embodies the luxury of

comfort and style in conjunction with

functionality. Miles High will continue to

produce, inspired by the crafted home

environments of international cultures

past and present, to ensure home will

always remain sweet home.

www.MIlEs-HIgH.coM

Page 4: Miles High Press Kit 2012

Our ProductsThe target market of Miles High have

been described as passion workers.

These consumers are active across

many industries in the modern global

market – all of whom are making a living,

doing what they love. Whether working

late nights in the studio or home office,

huddled around a campfire on the beach,

in the lodge after a day on the mountain

or sprawled out on the couch, Miles

High will provide these individuals with

authentic and cultured style and comfort.

Miles High provides collections of

lifestyle products inspired by relaxtion,

freshness and quality in no particular

order, but in a balance unmatched by

competitors. consisting of the signature

line of Ecuadorian Baby Alpaca Pull-

over sweaters and organic shirts, the

collections will continue to grow and offer

more home/loungewears that will provide

accoutrements to construct the ultimate

home oasis. Future lines will include night

shirts, shorts, lounge pants, nightstand and

desk accessories, slippers and robes.

Page 5: Miles High Press Kit 2012
Page 6: Miles High Press Kit 2012

ESSENTIAL LONGSLEEVE

Page 7: Miles High Press Kit 2012

ESSENTIAL Tcolor : Natural sizes: S M L XL

MH-SS01-Q412

ESSENTIAL LONGSLEEVEcolor : Deep Heather sizes: S M L XL

MH-LS01-Q412

100% organic cotton, 30 single combed Ring

spun, supersoft Baby Jersey Knit

Made in los Angeles

Printed in Massachusetts

color: Natural

Printed Necktag Embroidery Detailing

100% cotton long sleeve, 30 single combed

Ring spun, supersoft Baby Jersey Knit

Made in los Angeles

Printed in Massachusetts

Color: Deep Heather

Printed Necktag Left Chest Embroidery

Page 8: Miles High Press Kit 2012

S P E C I A L E D I T I O NSPACE TRAVELER Tcolor : Natural sizes: S M L XL

MH-SS-02

BACK

SPECIAL EDITION

Part of an exclusive run of 50.

100% organic cotton, 30 single combed Ring

spun, supersoft Baby Jersey Knit

Made in los Angeles

Printed in Massachusetts

Color: Black

Printed Necktag Embroidery Detailing

Black on Black PrintFront Detail

Page 9: Miles High Press Kit 2012

Black on Black Print

Page 10: Miles High Press Kit 2012
Page 11: Miles High Press Kit 2012
Page 12: Miles High Press Kit 2012

BABy ALPACA PuLL-OVER SwEATER8 natural colorsMH-DS01-Q411

BABy ALPACA PuLL-OVER SwEATER wITh DETAILING

8 natural colorsMH-DS02-Q411

Exclusive run of 50 sweaters.

100% Baby Alpaca Wool, Drop Sleeve Sweaters

Handknit in Ecuador

Hand tagged in Massachusetts

Baby alpaca is a relatively unknown specialty

fiber which is very rare and of extremely high

quality. It is stronger, lighter, warmer and more

resilient than wool, and as soft as cashmere.

Baby alpaca fiber has microscopic pockets

within the fibers that trap air. These pockets

allow the garment to breathe through on

warm days, and likewise trap body heat in cold

weather.

Hypoallergenic • Itch-Free • Lanolin Free

Tag and Meander Detailing

Page 13: Miles High Press Kit 2012

Mahogany

Camel

Caramel

Cappuccino

Dark Grey

Grey

Heather Grey

White

Page 14: Miles High Press Kit 2012

Brown

Camel

Caramel

Cappuccino

Dark Grey

Slate

Charcoal

White

Page 15: Miles High Press Kit 2012
Page 16: Miles High Press Kit 2012
Page 17: Miles High Press Kit 2012
Page 18: Miles High Press Kit 2012
Page 19: Miles High Press Kit 2012
Page 20: Miles High Press Kit 2012
Page 21: Miles High Press Kit 2012

wOODEN PILOT wINGSCustom laser engraved by GoodWood NYC.

MH-PW00-Q411

Zebra wood

Blood wood

Yellow wood

Pin Back

Page 22: Miles High Press Kit 2012

A Mission of Altruismwe are not in this world alone, nor

is it our goal to encourage a laissez-

faire lifestyle. Miles High supports the

individuals who are contributing their

passions to society. It is our mission to

empower them, in a purchase for their

own experience, to also support others.

The sky is no longer the limit. We are

able to provide for our clients while at

the same time educating them on issues

and the organizations that are putting

the effort in to solve these problems day

after day. whether it is feeding, clothing,

educating, or donating, the greatest

donation is the time spent incorporating

innovative ways for Miles High consumers

to give opportunity, protecting our planet

and its inhabitants as if it were our home.

Page 23: Miles High Press Kit 2012
Page 24: Miles High Press Kit 2012

Current Initiatives

Miles High has launched Miles high Sessions. Its current form

is a channel hosted on SoundCloud.com that features DJs mixes

that are in the realm of meditative, calming and relaxation. sessions

plans to begin collaborating with record labels to create a series

of episodes to not only calm and inspire listeners, but to educate

them on new music genres, scenes, and artists around the globe.

Working with Boston-based non-profit, Ellen’s heart and

Soul, Miles High volunteered to curate the organization’s ‘Music

for the Heart and Soul’ Campaign. In this, Ellen’s Heart and Soul

is collecting donated iPods and MP3 players to place in cancer

treatment centers for patients to listen to relaxing music before

and after chemotherapy treatments. Miles High will be compiling

playlists and loading them onto over 400 iPods to be distributed.

Page 25: Miles High Press Kit 2012

Past Initiatives

water collective is a multidisciplinary organization amplifying

the impact of existing water organizations. The organization

attaches customized programs unique to every project location

to ensure a community’s ability to hold on to clean water and to

grow economically from this resource. Miles High sponsored the

water Collective’s holiday Fundraiser at the wooster

Social Club in New York City. Miles High provided music for the

evening and donated an Essential Longsleeve as a prize for

the raffle.

The cloud Forests of Ecuador are home to an incredible array of

biodiversity. However, the constant threat of logging, mining and

unsustainable agriculture is edging many of these species towards

extinction. with each purchase of a Miles high Baby Alpaca

Pull-Over, 100 sq. meters of rainforest are protected through

a donation to the Australian non-profit, Rainforest Rescue.

Miles high made a donation in January 2012 that

saved a total of 5000 sq. meters of rainforest within

the Choco-Andean Corridor.

Page 26: Miles High Press Kit 2012

Future Initiatives

A skateboard, music and arts event. Not yet confirmed at

Boardwalk Skatepark in Woburn, MA in July. The event will be

produced by Ellen’s Heart and Soul and Miles High, consisting of

live music performances, a skateboard competition, and unique

experiences with photography, design and art along with the Miles

High brand, raising awareness and money for Ellen’s Heart and Soul

and it’s important initiatives. Miles High plans to sponsor a ‘Rider’s

Lounge’ and provide comfortable couches and refreshments for

contestants.

Miles High will be collaborating with Boston-based toy foundry,

Guumon on multiple initiatives, including events, products and

donation drives. The event date and details are to be determined,

but will feature an art opening at Lot F in downtown Boston

January 2013. A planned toy drive will coincide with the event

with all collected going to a local children’s charity.

Page 27: Miles High Press Kit 2012

CuRRENT ONLINE STOREFRONT

Page 28: Miles High Press Kit 2012

The Founders

Alex levinsam Reich Miles McAlpin

Page 29: Miles High Press Kit 2012

Alex Levin, CEO and Creative Director Design and Management (BBA) at Parsons School of DesignAlex’s experiences have crossed over interactive and experience design to business development and marketing to branding and strategic consulting. He has completed freelance projects of all types and scope for over eight years. Currently the Marketing Director for Ellen’s Heart and Soul, a non-profit to help women currently affected by cancer and their families and the Designer for Two Degrees Food, a one-for-one food company with a mission to end childhood malnutrition. He has contributed to projects for Vice Magazine, Palladium, The Black Lips, Turner Sports, Newsweek, and CBS Radio.

Sam Reich, Sales and Customer Service/Experience Director Business Administration (AS) at Middlesex Collegesam grew up in st. Kitts, immersed in local and expatriate societies, accentuated by frequent travel in the French- and Spanish-speaking Caribbean and Mexico, giving him a unique perspective of other cultures and the fashions central to their expression. sam has also spent time in Ecuador where he first experienced baby alpaca sweaters. With the hopes of starting a company, he introduced Levin and McAlpin and the rest is history. Sam has sales experience working at Bose and is currently working in customer service at the international streetwear e-tailer, Karmaloop.

Miles McAlpin, Social Media Director and ‘On The Radar’ Editor in ChiefEnvironmental and Media Studies (BA) at Pitzer CollegeMiles is a travel writer on a rare home-stay in Boston. He has traveled extensively throughout Asia, Europe, and central America and lived in India, costa Rica, scotland, the Bahamas, and cambodia. His writing and photography are supplemented with documentary film work including A Box With a View, nominated for best documentary at the Queens International Film Festival. He is the voice behind WASSADEAL.com, but has recently shifted his focus to developing, curating, and writing for On The Radar - a soon to be unveiled Miles High production. By day, Miles works for clothing retailers Karmaloop.com and Boylston Trading co.

Page 30: Miles High Press Kit 2012

[email protected]

[email protected]

submissions to Stick Em’ Up

[email protected]

submissions to Miles High Sessions

[email protected]

Investments and Business Development:

[email protected]

http://www.facebook.com/MilesHighMH

http://twitter.com/mileshigh_mh

http://mileshighclothing.tumblr.com/

Page 31: Miles High Press Kit 2012
Page 32: Miles High Press Kit 2012

Home is a place you grow up wanting to leave, and grow old wanting to get back to.- JOHN ED PEARCE