Milan Music Publishing Brand Identity
-
Upload
darnell-phillips -
Category
Entertainment & Humor
-
view
547 -
download
0
Transcript of Milan Music Publishing Brand Identity
![Page 1: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/1.jpg)
MusicPublishing
Darnell Phillips
MMPMilan Music Publishing
“Music Can Put You In Any Mood You Want To Be In”
BRAND IDENTITY GUIDE
1Sunday, January 22, 2012
![Page 2: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/2.jpg)
MusicPublishing MMPMilan Music Publishing
President and CEODar/ell Phillips
2Sunday, January 22, 2012
![Page 3: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/3.jpg)
Brand Name
Classification: Fancif9lName made up; mark inventedThe name Milan comes =om my daughters middle name. It
has sentimental value to me and that is why I chose it. The
name was motivated by the love of my daughter and I felt
that it gave the company name a smooth tone. The name
Milan means “Beloved”. The stIengJhs that this name has is
that it is a unique and simple name, and it is easy to
pronounce.
Background:
MusicPublishing
USPTO.gov:
• No direct matches
• Domain name available
• Protected by USTPO
3Sunday, January 22, 2012
![Page 4: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/4.jpg)
MusicPublishing MMPMilan Music Publishing
Logo
“Music Can Put You In Any Mood You Want To Be In”
Tagline
TySe of Logo: WordmarksName
SyUbol
Colors
Beige-‐ represents calm and relaxation
Brown-‐ earJh tone; represents wholesomeness
Gray-‐ conserYative; most neutIal of all shades4Sunday, January 22, 2012
![Page 5: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/5.jpg)
“Music Can Put You In Any Mood You Want To Be In”
Tagline
MMPMilan Music Publishing
•Effectively represents the company name
• Clients will buy our product based on the mood of their product
• Represents the product we offer
• LengJhy phrase but capt9res the point
• Competitors no different than MMP
5Sunday, January 22, 2012
![Page 6: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/6.jpg)
CorSorate Cult9re
Creative Cultural Occupations
DisciplineNetworking
Creative Cultural Industries
Social
Music Publishing Industry
Movie/Film Industry
Recording Industry
Advertising Industry
Songwriters
Composers
Recording /Mix Engineers
Administrators
Self Discipline
Self Motivated
Creative
Sound Cloud
6Sunday, January 22, 2012
![Page 7: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/7.jpg)
Mission Statement and MantIa
•The mission for Milan Music Publishing is to provide qualit\-‐copyIighted musical content for our
clients and customers.
•This mission statement will be memorized by ever\ contIactor and employee
• The mission statement is to provide the client and customer the confidence in our serYices and that
we will provided the best music for whatever needs that they may have.
• The mission statement will be posted on our website and posted in the home office.
• Tells the stor\ of the company in 30 seconds or less
7Sunday, January 22, 2012
![Page 8: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/8.jpg)
Competitive Brand Analysis
• Colors: Red and white (EMI)
• Colors: Silver, orange, and red (War/er
Chappell)
• LederforU• Direct competitor.
• Tagline-‐ “:Where Songs Live”
Competition
• Colors: Black, red, and white (Sony)• Colors: Red and white (EMI)
•Sony/ATV merged
LederforU
• This logo is vibrant and bold. It is also simple and stIaight forgard.
Direct competitor.
• Tagline-‐ “Make.Believe”
Desired Competition
8Sunday, January 22, 2012
![Page 9: Milan Music Publishing Brand Identity](https://reader037.fdocuments.net/reader037/viewer/2022110122/55a2220c1a28ab2b368b4857/html5/thumbnails/9.jpg)
References
(n.a.)(n.d.). USTPO. RetIieved on Januar\ 2012 =om: hdS://www.uspto.gov/
(n.a.)(n.d.). EMI Music Publishing. RetIieved on Januar\ 2012 =om: hdS://www.emimusicpub.com/
(n.a.)(n.d.). War/er/Chapell Music. RetIieved on Januar\ 2012 =om: hdS://www.war/erchappell.com/
(n.a.)(n.d.). Sony Music. RetIieved on Januar\ 2012 =om: hdS://www.sonyUusic.com/
9Sunday, January 22, 2012