MIKE WALSH 3PROGRAMS 5

KEYNOTES 6WORKSHOPS 12WEBINARS 16BOOK 18TESTIMONIALS 20CONTACT 21

Mike Walsh is a leading global authority on consumer innovation and the digital future

HE FUTURE IS NOW. All the traditional industries we grew up with are all in the T

process of being turned upside down and re-invented. At the heart of this revolution is not just a trans-formation in technology, but a shift in mindset. When every consumer on the planet is connected to each other - the network is more than just a business tool. It is an imagin-arium for bringing new ideas to life. After all, as interesting as it is when things change, the real magic happens when people do. 

3MIKE WALSH

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UTHOR OF FUTURETAINMENT and CEO of global innovation research agency Tomorrow , Mike A

Walsh helps to prepare business leaders for what's next. Rather than focusing on the distant future, Mike's unique approach is to scan the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass, and then translating these into usable trends.Constantly traveling the world for the best ideas – Mike distills the most relevant insights into tailored keynotes that allow any audience to not only understand, but also start to influence the future direction of their industry. 

MIKE WALSH

Mike is an expert on next generation technology and consumer behavior in emerging markets. He ran the market leading consumer insights house Jupiter Research in the Asia Pacific, and held senior strategy roles at News Corporation in both the Australian and Asian markets. Through his company Tomorrow, Mike has advised the CEOs and senior management teams of companies such as the BBC, Fujifilm, AGL, the ABC, MSN, Star TV, Foxtel, Televisa, Grey Advertising, Schwarzkopf, Roche Pharmaceuticals,BT Financial and HSBC. 

Mike is a dynamic and high energy presenter, blending a multimedia feast of video, high impact visuals and mind blowing case studies of innovation from his experiences in the cutting edge markets of Japan, Korea and China. Whether a conference, strategy offsite or an intimate boardroom discussion - Mike's presentations act as a powerful catalyst for innovation, strategic planning and brand inspiration. 

MIKE WALSH

TOPICS> THE FUTURE > INNOVATION> MARKETING TRENDS> CONSUMER BEHAVIOUR> GEN X & Y> SOCIAL MEDIA> ASIA & EMERGING MARKETS

5PROGRAMS

GIVE YOUR AUDIENCE A thought provoking glimpse into tomorrow by selecting a

combination of experience modules. Start with a keynote presentation that outlines the top macro tech-nology and consumer trends relevant to your industry and company. Next up, select a work-shop for an afternoon session or a break out group - to create a fun and interactive environment for learning the essential tools and analytical frameworks necessary to be a futurist yourself. Finally, to offer lasting value to your attendees or to tap an ongoing source of innovation for your company - adding the webinar module will ensure that your attendees receive a monthly 'mind grenade' on the latest global trends and game-changing ideas. 

PROGRAMS

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+WORKSHOPSinteraction

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KEYNOTES

KEYNOTES

KEYNOTES

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1. FUTURETAINMENTYesterday the World Changed, Now It’s Your Turn

From the wild copyright warzones of Asia to the newly colliding forces of Silicon Valley and Hollywood, there is a new generation of young consumers challenging what it means to live in a digital world. Smart, connected, and mobile – the 'Naturals' have never known a world without the Web. The big idea at the heart of Futuretainment is that we have moved from an era of broadcast networks to audience networks, through which consumers have now taken charge of how brands are discovered, shared and popularized. Forget technology - the future of your business will be being shaped by anthropology. For marketers and business leaders alike, understanding the new patterns of online consumer behavior will be essential for both success and survival. Mike Walsh offers Futuretainment presentations tailored to specific industries such as Media, Marketing, Retail, Finance, Travel, Property and Health Care. 

For marketers and business leaders alike, understanding

the new patterns of online consumer behavior will be essential for both success and survival.

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2. TOMORROWLANDTales from the Near Future

The future is already here – you just need to know where to look. Virtual currencies in China, web organized flash mobs in Korea, and cashless mobile banking in Africa – sometimes the most disruptive product ideas come from the most unlikely of places. The secret to seeing what's coming next is to pay close attention to the spaces where all the rules are being broken. Come on a fast paced global tour of the disruptive technologies that will directly impact you and your industry. 

The secret to seeing what's coming next is to pay close attention to the spaces where all the rules are being broken.

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3. THE DIVERGENCEWhy the Future of The Web Will Be Like Nothing You Know Today

What we think of the Web today is only a fraction of its futurepotential. The Divergence marks the point where everything we know about the digital world will change. In the coming years, the emerging markets of China, India and Brazil will rapidly overtake the West not only in their rates of economic growth, but as the dominant commercial and cultural influences on the development of the Web. How we interact, transact and entertain ourselves in the future will be shaped by new forms of consumer behavior never seen this side of Silicon Valley. Forget everything you know about West Coast Web etiquette. Tomorrow's Web will be a milieu of competing cultures - simultaneously a source of conflict and also a wellspring of consumer innovation.

Forget everything you know about West Coast

Web etiquette

KEYNOTES 10

4. THE ENERWEBEnergy’s Networked Future

Information may be power, but power is also be information. Global environmental concerns are driving not only new investment in renewable energy but also the transformation of the analog power grid into a smart, digital network. What we think of today as a simple electricity outlet will soon become a node in a new networked ecosystem of appliances, applications, and consumer data. The rise of the Enerweb will attract both new kinds of players and encourage new forms of consumer behavior, forever changing the way we think about energy. 

What we think of today as a simple electricity outlet will

soon become a node in a new networked ecosystem

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5. UBIQUITOUS 24HRS in Tomorrow’s Mobile World

While faster processors, bigger screens and more powerful featuressteal the headlines - the true mobile revolution plays out daily inits continuing impact on the way we live, work and play. The nextgeneration of phone technology is less about innovative hardware, andmore about providing consumers with ubiquitous, high speed access toour social, professional and entertainment networks. From locationbased technologies, to gesture based interfaces and integratedfinancial services - the future of your phone may be no phone at all.For advertisers and platform providers alike - the secret to under-standing the mobile business of tomorrow is to understand howtoday's consumer is already changing.

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The true mobile revolution plays out daily in its

continuing impact on the way we live, work and play.

WORKSHOPS

13WORKSHOPS

1. NEXTLABHow to Think Like a Futurist

NEXTLAB is a unique learning format. Part insights briefing and part hands on innovation workshop - you will learn to apply the latest tools and techniques that future forecasters use to map out the most significant technological, social and commercial trends on the near horizon. NEXTLAB is a 90 minute session designed for small, dynamic groups. The workshop is divided into three sections - theory, tools and application. In the first section, we discuss the latest thinking around innovation and consumer behavior, and their influence on future outcomes. The next module - tools - is focused on the insight gathering methods used by the world's best forecasters and explains how you can apply these in your every day activities. Finally, in the third section we conduct a series of practical group exercises that facilitate building a picture of the future of your individual company and industry.

> Discover the top ten forces that are already changing the relationship you have with your customers 

> Understand how divergent consumer behavior creates new future scenarios 

> Deploy simple collaboration and information sharing systems in your team to maximize your collective wisdom 

> Learn how new social media tools can help you track what people are thinking, doing and saying in real time 

> Build an innovation radar for your company and identify the trends most likely to impact your core business 

> Deploy simple collaboration and information sharing systems in your team to maximize your collective wisdom 

> Use creative consumer focused scenarios and stories to build an 'innovision' for what happens next in your industry 

> Effectively communicate your vision of the future to internal stakeholders and your

industry peers 

WORKSHOPS

14WORKSHOPS

WORKSHOPS

2. INNOVISIONBring Future Visions to Life

Innovision is a radically different approach to future thinking and scenario planning. The objective of the Innovision Workshop is to develop a shared view on the challenges and untapped opportunities facing the future timeline of the company and its stakeholders, and capture this in a compelling format for broader comm-unication. In a half day format, our unique process adapts lateral thinking and sophisticated narrative development techniques developed by creative professionals to develop entertainment products. The Workshop is structured into three parts, that loosely follow the structure of a three act film or play. During the discussion, the Tomorrow team will identify keywords and phrases that characterise the scenarios and use these to develop a visual storyboard, used to build the rough cut of the Innovision film presented at the end of the session. We believe that the Innovision process offers a number of benefits over and above a more traditional strategy workshop formats:

> A more engaging, dynamic and creative framework for collective brainstorming and scenario testing of future conflicts and opportunities

> Character based approach builds empathy with potential stakeholders and clearer identification of the implications of strategic tradeoffs

> The final result -  a five minute mini film - provides a powerful communication tool for wider distribution

15WORKSHOPS

WORKSHOPS

3. CONNECT! The Simple Guide to Social Engineering

This session is an engaging, interactive workshop focused on helping business managers and entrepreneurs harness social networking to transform their customer marketing and communications. Incorporating live demonstrations and case studies of brands that have successfully used services like Facebook, Twitter and Linkedin - this workshop uncovers some of the secrets that social networking gurus use to turn their customers

into evangelists. 

> How consumers are already talking about your brand, and how to participate in the conversation  > How to use Twitter to build your 'herd' of brand followers 

> Building 'content sharing' into your website to tap into free network marketing 

> Leveraging Linkedin for targeted business development 

> How to track what your customers are already saying about you in online forums 

> Integrating social media with your CRM strategy - from sales to customer support 

> Developing the right 'tone' to talk to your customers on blogs, Twitter and video podcasts 

> The best tools, web services and infrastructure providers to partner with to achieve instant results 

WEBINARS

17WEBINAR

WEBINARS

THE PACE OF CHANGE CAN BE OVERWHELMING. Although the Web is a limitless information resource, the real challenge is knowing which consumer trends and emerging

technologies to pay attention to. The Tomorrow Network is a unique personal development program, delivered monthly as a pre-recorded one hour webinar. With insights curated by Mike Walsh from his global research expeditions, participants will always be on the cutting edge of innovation and new thinking. By selecting the Webinar module, you can offer lasting value to your attendees with a monthly one hour trend briefing delivered via email for 12 months after your event.

> A high impact, pre-recorded global trends briefing delivered via video > Automatically emailled to your attendees for one year after your event with your own branding on the newsletter 

> Optional upgrade to offer a live, interactive webinar session at any point during the subscription

BOOK

19BOOK

BOOK

M IKE'S NEW BESTSELLING book Futuretainment is a

perfect complement to his

keynote and workshop presentations, and provides a succinct overview of the digital revolution. Futuretainment is about a world transformed by consumer connectedness. It is an indispensable handbook for anyone wanting to understand the future of media and marketing, and explains what it will take for companies and brands to thrive in this challenging new environment. With a unique focus on the dynamic markets of Japan, China and Korea - Futuretainment tells the story of disruptive consumer innovation at the cutting edge of social media

The big idea at the heart of Futuretainment is that we have moved from an era of broadcast networks to audience networks. Audience networks, formed on Twitter, Facebook and platforms like QQ in China are more than mere social pastimes. They have become the new

distribution network for how media content is discovered, shared and popularised.   Art directed by the award-winning Vince Frost and Quan Payne, Futuretainment is an intense visual feast, presenting its 23 unique insights with original photography, innovative graphs and data visualisations – a radical rethink of the traditional business book.

19TESTIMONIALS

DYNAMIC, HIGHLY RELEVANT AND STIMULATING, WITH FRESH ANDUNIQUE INSIGHTSDavid Marshall, Managing Director, FujiFilm Australia

WOW!Tom Lucas, Director of Marcomms, UKTV

I WOULD HIGHLY RECOMMEND MIKE WALSH TO ANY COMPANY WHO WANTS TO GET A CLEARER UNDERSTANDING OF NOT WHAT MIGHT BE, BUT WHAT IS VERY LIKELY TO BE. David Marshall, Managing Director, FujiFilm Australia

FASCINATING! YOU SHOULD ALSO WRITE BOOKS ON PRESENTING TECHNOLOGY TOPICS TO NON-TECHNOLOGY PEOPLE. IT’S A SKILL VERY FEW TECHNOLOGISTS HAVE.Nick Nero, Director of New Technology Strategy, Walt Disney Studios Home Entertainment

YOUR PRESENTATION WAS UNBELIEVABLE. SCARY BUT ENLIGHTENING AND CHALLENGINGJohn Kukla, VP Creative Services, Fox

AN IDEAL CONTRIBUTIONMark Scott, Managing Director, ABC

GREAT SESSION,

REALLY INSIGHTFUL!Joe Early, EVP Marketing, Fox

AN EYE OPENERCyril Rickelton-Abdi, Director, Technology Development- Disney ABC Television Group

KEEN INSIGHT ON SOCIAL MEDIATim O’Reilly, CEO of O’Reilly Media

THANK-YOU FOR

CONTRIBUTING TO

FOXTEL'S SUCCESSPeter Tonagh, Chief Financial

Officer - FOXTEL

INSIGHTFUL AND FASCINATING!Hellen Kellie, Director of Marketing, BBC Worldwide INCREDIBLE!

Santiago kuribrena, CMO, Televisa Networks

YOUR SPEECH WAS GREAT! I CAME UP WITH LOTS OF IDEAS FOR MY BRAND. IT WAS A PLEASURE HEARING YOUJuan Pablo Jim, MD Mexico, L’Oreal Paris

GREAT SESSION! TO BE PERFECTLY HONEST, I’M SORT OF LOST BETWEEN BEING VERY EXCITED AND VERY FRIGHTENED.Andrew Donohue, Director, On-Air Promotions, NYCTV/NYC Media Group