Mike Repetti– The Habit BurgerMike Repetti– The Habit Burger. 2 • Founded in 1969, we have...
Transcript of Mike Repetti– The Habit BurgerMike Repetti– The Habit Burger. 2 • Founded in 1969, we have...
1 October 2015
MikeRepetti – TheHabitBurger
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• Foundedin1969,wehaveexperienced tremendousgrowthinbothsalesandunitcount,averaging35%+annualsalesgrowthandexpandingfrom17locationsto127since2007
• Recentlynamed“besttastingburgerinAmerica”byoneofAmerica’sleadingconsumermagazines
• Enjoyed46ConsecutiveQuartersofSSSgrowth
The Habit Story
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• 2011wasfirstIThire• Startedatstore#41• NoLegacySystems• NoInfrastructure• OnlylocalinstancesofMicros– basically41separatedatabases
The Habit Story – from an IT Point of View
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• ReducethecomplexityandcostofIT• Transitiontothecloud• Improveefficiency• Enhanceyourbrand
Oracle World Hospitality Executive Summit
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• YearofInfrastructureandplanning• HumanResourceInformationSysteminthecloud• EmployeeDemographicPush• EnterpriseVersionofOracleHospitalityRES3700• AlsoPCIbutthat’satopicforanotherday
Year 1 – 16 New Store Openings
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• Yearofthetablet• GuestFacing– POSLineBuster,DriveThruandTrucks• EmployeeOnboarding• Inventory• FoodOrdering
Year 2 – 22 New Store Openings, 2 Food Trucks
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Food Truck Tablets
3,000ü Marketing“vehicle”ü Mobilerestaurant
Mobile GuestExperience
ImproveEfficiency
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Drive Thru Line Buster
8%,10%+ü Recordsettingnewandcompsalesü Orderconfirmationboard
Mobile GuestExperience
ImproveEfficiency
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POS Line Buster
35%ü Tabletefficiencyü SecretShopperexperience
Mobile GuestExperience
ImproveEfficiency
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Employee Onboarding
2,200ü Truepaperlessofficeü Multipleusesü Millennialfriendly
Cloud MobileImproveEfficiency
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Inventory and Suggestive Ordering
2.5ü Foodcosttechnologyü Inventoryü Suggestiveprocurement
Cloud MobileImproveEfficiency
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• Yearofsolving“legacy”problems• OmniChannelOrdering– Phone,OnlineandMobile• ContinuetoLeveragetheTabletforEfficiency
– E-Learning– LaborManagement
• Intranet– “OneHabitOneSound”
Year 3 – 24 New Store Openings, East Coast Expansion, Going Public
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Omni Channel Ordering
84%,37%ü Answeringthephoneü MobileOrdersü Online/WebOrdering
Cloud MobileGuest
ExperienceImproveEfficiency
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E-Learning
4,000ü Investinginourpeopleü E-Learningthatworksforusü Stayingsmallwhilegrowingbig
Cloud MobileBrand
StandardsImproveEfficiency
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Labor Scheduling
60ü HTML5,touchoptimizedü Managersdoingwhattheydo
best
Cloud MobileBrand
StandardsImproveEfficiency
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• YearofExpansion• FranchiseCloud• 2nd TabletforRecipeViewing• AuditingTool• BonusDashboard
Year 4 – 26/28 New Store Openings, Franchising, 3 Trucks and Dubai
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Cloud MobileBrand
StandardsImproveEfficiency
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BOH Tablet Recipe Viewer
$7,500+ü Consistentqualityproductü Centrallymanaged
Cloud MobileBrand
StandardsImproveEfficiency
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Store Level Auditing Tool
3weeksü Gettingresultsfasterü Trashingtheclipboardchecklist
Cloud MobileBrand
StandardsImproveEfficiency
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Field Bonus Dashboard
Q4ü Startingwiththeendinmindü What’simportanttoyourbrand
Cloud MobileBrand
StandardsImproveEfficiency
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EmployeeKiosk• SelfService• Training• Intranet
Productivity• Onboarding• Inventory
Compliance• HRForms• E-signature
Hardware• ManagerKiosk• DigitalSignage
Ordering• DriveThru• Foodtruck• Linebusting
QA/Training• Storeaudits• E-learning
4 Years of IT at The Habit Burger Mike Repetti [email protected]