@MikeCP

It’s Customer Lifetime ValueNot Cookie Lifetime Value

Measuring cross-device, cross-browser, and cross-cookie-clearings to get a better

understanding of your CLV

@MikeCP

Hai

@MikeCP

My Spot

@MikeCP

My Goals

@MikeCP

@MikeCP

The Cookie Clearing and Device Switching Epidemic

@MikeCP

Three in 10 users delete their cookies every month.

http://bit.ly/1slSiit

@MikeCP

Cookie deleters do so on average four times per month.

http://bit.ly/1slSiit

@MikeCP

More than 60% of online adults use at least two devices every day and nearly 25% use three devices.

http://bit.ly/1tL5M9k

@MikeCP

(no data)…But shared household browsers

@MikeCP

@MikeCP

LIAR!!!1!

1

@MikeCP

This is disgusting

@MikeCP

In Other Words

@MikeCP

Gear Change

@MikeCP

Customer Lifetime Value

“A prediction of the net profit attributed to the entire future relationship with a customer.”

@MikeCP

How much can we spend to acquire new customers?

How much can we spend to retain customers?

@MikeCP

Source: bit.ly/1mBRpwu

@MikeCP

DIY?

@MikeCP

CLV: Your CFO Should Know

@MikeCP

Gear Change

@MikeCP

Shift in Google Analytics to User-Focus

Justin Cutroni

@MikeCP

Spoiler Alert

@MikeCP

Utilizing the User-ID GA Views

@MikeCP

Tie Sessions Together

@MikeCP

Encouraging Login

SAAS

@MikeCPeComm

@MikeCP

Complete archive when you create an account

Lead Gen

Publishing

@MikeCP

@MikeCP

Social Sign On

http://bit.ly/1nEPEzc

86% of respondents reported being bothered by the need to create new accounts at websites and said they would actually change their behavior

54% might leave the site and not return26% would go to a different site if possible6% would just simply leave or avoid the site14% would not complete the registration

http://bit.ly/1quGH0e

@MikeCP

@MikeCP

Facebook

@MikeCP

Facebook

http://bit.ly/1ohVEOv

As they say,BOOM

@MikeCP

“It’s not that hard”~ My developer friend

Facebook API Docshttp://bit.ly/1CQ80XV

@MikeCP

Gear Change

@MikeCP

User ID Overwrite

@MikeCP

Custom Dimensions

@MikeCP

@MikeCP

How-to

@MikeCP

How-to

@MikeCP

“In most cases, it’s also not that hard”~ My developer friend

@MikeCP

How-to

@MikeCP

How-to

@MikeCP

How-to with GTM

Or

@MikeCP

How-to WITH GTM

@MikeCP

Bringing it all together

@MikeCP

@MikeCP

A word about dimensions vs. metrics

@MikeCP

@MikeCP

A bit of a bummer, but we have some options

@MikeCP

Bucketing/Scoring

@MikeCP

Some creative rounding

@MikeCP

Really funky Regex

@MikeCP

@MikeCP

eComm ReportsGoal ReportsReferral ReportsGeo ReportsLanding Page Reports

@MikeCP

Poor Man’s Version

@MikeCP

It could get really advanced

@MikeCP

Credit Where it’s Due

http://bit.ly/1wgvi4F

@EdBrocklebank

@MikeCP

Wrapping Up

@MikeCP

Thanks!