Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
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gaming with the crowd mike martoccia @mmartoccia
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Crowdsourcing is not a new method by any measure but what is often unrealized about this method is it’s genesis…gamification. Crowdsourcing was born from gamification and has continued the legacy with its core fundamentals of enlisting the crowd to participate or play the game and compete to win the ultimate measure of achievement. From NASA to tennis shoes, the engagement is a game. I’ll present some of the history as well as some of the more contemporary ways in which the crowd is enlisted to participate in some of today’s leading research and development.
Transcript of Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
gaming with the crowd
mike martoccia@mmartoccia
gamification is: the process of using game thinking &
mechanics to engage users
"crowdsourcing is: taking a function, sourcing it to an undefined (generally large) network of people, in a open call format
Sir Francis Galton F.R.S. 1822-1911
"Madness of Crowds"
1) lacked intelligence 2) prone to delusions
...when guessing the weight of an ox, the average of the crowd's guesses was more accurate than that of any given individual.
discover - foldit
crowd work - cnn
fund - kickstarter
design - xprize
answer - stackoverflow
hi, i'm mike
STATUSACCESSPOWERSTUFF
learn - codecademy
dopamine: wonder drug
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