Mike Cowbrough OMAFRA, Guelph @cowbrough€¦ · • Kate Ayers (University of Guelph) • Lisa...
Transcript of Mike Cowbrough OMAFRA, Guelph @cowbrough€¦ · • Kate Ayers (University of Guelph) • Lisa...
Herbicide selection from your smartphone
Mike CowbroughOMAFRA, Guelph
@cowbrough
• S. Iynegar (Columbia University) and M. Lepper (Stanford)
• The display of 24 types of Jam
• 60% stopped and looked• 3% bought the jam
The Jam ExperimentWhen choice is demotivating
• The display with 6 types of Jam
• 40% stopped and looked
• 30% bought the jam
The Jam ExperimentWhen choice is demotivating
Pest Management Decision Support Tools: 20 years in the making
• HADSS (herbicide application decision support system in mid 1990’s– Based on economic threshold– User had to define density of each weed– Ahead of its time– …but less efficient then traditional field guides
• Weedpro75.com ‐ 2007– Web based– Ranking of herbicides based on cost, efficacy and economic threshold
– At its peak had 1,000 users– Becoming more efficient than field guides
Pest Management Decision Support Tools: 20 years in the making
www.pestmanager.ca
Do you use apps to make decisions?
0 10 20 30 40 50 60 70 80 90 100
Farmers
Agronomists
YESNO
% of RespondentsSource: Grain Farmers of Ontario, 2016
~ 5,000 – 6,000 sold
~ 16,000 – 20,000 given away
Over 2,200 subscribersMajority are using it on their smartphone
File size < 60 MB (size of 1 podcast)
Only need internet connection for mapping
How was the app received??
Testimonials
www.pestmanager.ca
www.pestmanager.ca
Recognition – Best Mobile App, 2015
www.pestmanager.ca
WORLD STINGING NETTLE
EATINGCOMPETITION
DORSET COUNTY, ENGLAND
Delivery of new information in real time
Agronomic Scouting Techniques
• Most under‐rated: Capturing conditions at the time of herbicide application– Air temperature– Time of Day– Weed Stage– Dew
www.pestmanager.ca
Agronomic Scouting Techniques
• Most over‐rated: The use of economic thresholds with weed competition
– Threshold for many weeds is close to 0 plants/m2
– Tolerance of weed seed return low due to glyphosate resistant weeds
www.pestmanager.ca
Technology – Most Over rated
• Mapping feature (pest manager)– Unless you can integrate mapping tools across all platforms, most won’t use mapping feature.
• Overlay a pestmanager map into your yield map
– Pest identification on a smartphone/tablet• “Glare” an issue, flipping pages is tough to beat
– Your smartphone, with location services on is a cheap easy tool to track pests in fields
www.pestmanager.ca
Technology – Most Under rated
• Pesticide library with FAQ’s– Coles notes of a label with answers to common, reoccurring questions when there is consensus
www.pestmanager.ca
Acknowledgements
• Grain Farmers of Ontario• AgNition• Albert Tenuta (OMAFRA)• Tracey Baute (OMAFRA)• Kate Ayers (University of Guelph)• Lisa Emiljanowicz (University of Guelph)
www.pestmanager.ca