Mihai Dragan - Vanzari Duble Prin Marketing Online
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Transcript of Mihai Dragan - Vanzari Duble Prin Marketing Online
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5 pasi pentru vanzari duble
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Sa ne cunoastem
Mihai Dragan
Licentiat in marketing online
7 ani experienta
Fondator MB Dragan, agentie interactiva prezenta in Craiova, Bucuresti si Iasi
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De Ce Online?
1 miliard de utilizatori de internet in lume
7 milioane de utilizatori de internet in Romania
50% din timp petrecut in comunitati virtuale (retele sociale)
Mediul cel mai popular pentru tinerii sub 30 de ani
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Vanzari online
Desi global doar 3% din cumparaturi sunt facute online
25% din cumparaturile offline sunt influentate de internet
70% din cei ce cauta online cumpara offline
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Bugete pe online (?)
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Bugete dedicate online-ului
Ford
150 milioane $
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Ce masuram?
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Internetul masurabil – oportunitate sau problema?• Exista multi indici
• Prea multi…
• Trebuie sa ne concentram pe cei ce aduc valoare
• Care sunt acestia?
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Metrici de “reach”
• Vizualizari
• Utilizatori unici
• Emailuri deschise
• Inregistrari
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Metrici de eficienta
• Cost per click
• Cost per actiune
• Cost per cuvant cheie
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Metrici de consum
• Perceptie asupra brandului
• Intentie de cumparare
• Notorietate de brand
• Vizite recente
• Frecventa
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Metrici media emergenta
• Atitudine asupra brandului in media sociala
• Blogosfera
• Retele sociale (Twitter, Facebook etc.)
• Buzz
• Nivelul de interactiune cu brandul
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5 pasi pentru vanzari
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Pasul 1: Site-ul web
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1. Site-ul web – continut esential
Cei 4 “C”:
Cine este compania?
Ce ofera compania?
Cat costa?
Contact?
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Optimizat pentru motoarele de cautare
Continut relevant
Cuvinte cheie folosite in cadrul continutului
Schema de linkuri interne bine gandita
Parteneriate pentru linkuri catre site-ul web
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Improspatarea constanta a continutului pentru …
Fidelizarea vizitatorilor
Atragerea de trafic
Mai buna indexare in motoarele de cautare
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Pasul 2: Search engine marketing
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SEO – optimizarea pentru motoarele de cautare
Optimizarea site-ului pentru motoarele de cautare.
Crearea de trafic constant.
Trafic calificat.
Rezultate pe termen mediu si lung.
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Pay per click
Afisarea reclamelor in rezultatele Google in functie de cuvintele si expresiile alese.
Reclame text, video, imagine, flash contextuale.
Plata la rezultate
Posibilitatea de urmarire a conversiilor generate de campanii
Rezultate rapide
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Pasul 3: Retentia si fidelizarea utilizatorilor
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Retinerea si fidelizarea vizitatorilor
Blog de specialitate
Email marketing
RSS
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Pasul 4: Folosirea mediei sociale
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Blog de specialitate
Pozitionarea ca expert sau referinta in domeniu
Feedback asupra serviciilor, opiniilor din partea vizitatorilor
Atragerea de trafic din motoarele de cautare
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Retele sociale de business
iKonect.ro
LinkedIn.com
Facebook.com• Relationarea cu potentiali clienti
• Crearea de notorietate
• Generarea de conversii
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Pasul 5: Affiliate marketing
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Affiliate marketing
Marketing prin site-uri partenere
Plata la actiune (lead, vanzare, test-drive)
Crearea unei forte de vanzari suplimentare
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…suna complicat…
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Vanzari 2.0
Serviciul nostru pentru crearea de vanzari online pentru companiile cu activitate preponderenta offline.
Ne mulam pe procesele din companie.
Solutii la cheie.
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Intrebari ?
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Contacti-ma
Twitter.com/MihaiDragansau
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Prezentarea va fi disponibila pe
www.mbdragan.com/blog/