Internal Migration, International Migration, and Physical ...
Migration 19052015
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Transcript of Migration 19052015
It‟s inevitable that organisations will look towards new technology to deal with legacy challenges and enable your client to operate effectively in today‟s world
Test, test, test! Run a pilot!
Where this is not possible, understand the full impact the migration will have should you run a parallel process and prepare the organisation and your client accordingly
Consider that your organisation may now have a team of New Business Developers taken away from their core responsibilities. Your technical team drowning in support queries.... Prepare to staff up and have a resource matrix planned to handle any issues and workload that may arise
Your Call Centre capacity should also be considered at the onset
Knowing the impact the change will have on your client when moving from the old to the new technology solution
Consider how to obtain the legal consent to move
Who and how will you inform your client about any change in the product pricing
Understand if there are changes to the client‟s security or permissions profile and prepare for these accordingly
Ensure marketing, client migration, communication and the QMS team is closely aligned and integrated
Design the client migration process from an “outside in” perspective with the end goal in mind
Align the project with other sales objectives or goals to maximise the cross-selling and up-sell opportunities available to you
Monitor your client „s behaviour, their product adoption and their usage of the change. Feedback, feedback and more feedback! Ask the question!
ANY CHANGE your client may experience creates discomfort
Changes this important can only be done by your organisation. This is not a job you can outsource
Every touch point with a client dictates their future commitment and loyalty to your organisation going forward. It‟s imperative to make the touch point count
Outside of the changes that a migration will cause, there are constantly new products, services & functionality that will be communicated and marketed to existing clients. Endeavour to incorporate your migration changes into the new offering with the least amount of impact possible. Solve two problems with one solution.
If you are considering upgrading or replacing a system:
Do not ignore the impact to the customer‟s experience
Ensure these considerations are properly clarified at the onset
Adopt a “customer view” when considering these challenges and turn these customer touch points into opportunities
Your window of opportunity exists in the most unexpected
places... Take note!