Migrating to IP – Dispelling the Myths
21
www.axis.com Moving forward – the transition to IP Video Daren Lang
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This session will guide you through some of the perceived myths surrounding IP and its application in the security market. Delivered by a leading security technologist this is your forum to get a vendor neutral view point.
Transcript of Migrating to IP – Dispelling the Myths
www.axis.com
Moving forward – the transition to IP VideoDaren Lang
www.axis.com
> The UK market is analogue!
> Too expensive
> The IT Manager
– Not on my network!
– Bandwidth/Storage
– Latency
> Image quality and performance
– The key technology drivers
Focus – Dispelling the myths of IP
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Growth in the camera markets
Analog
video
10%Network
video
40%
Analogue
video
-15%
Network
video
15%
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The analogue film and digital camera market
Analogue/film
Digital
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The analogue film and digital camera market
Analogue/film
Digital
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The analogue film and digital camera market
Analogue/film
Digital
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The analogue film and digital camera market
Analogue/film
Digital
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Independent study in 2008, based on real RFPs shows
that
> The total cost to acquire, install, and maintain a 40
camera system is 3.4% lower than an analogue solution
> 32 cameras is the break-even, if no infrastructure is
previously installed
– From 16-32 cameras, the costs are similar
> Always lower total cost for an IP-based system if the
infrastructure already exists
> Many non-quantifiable advantages for
network video
– Flexibility, scalability, image quality,
future-proof, etc.
Lower total cost of ownership
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COMPARE
> The cost per channel
> Flexibility and performance
CONSIDER
> Back end applications and storage
> Industry standard, open-system based servers vs.
proprietary hardware like a DVR
> Infrastructure used
– Can it be leveraged for other applications?
> Possibilities to integrate with other systems/applications
Lower total cost of ownership
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Power over ethernet
> Benefits– Cost savings
– Reliability with centralized power backup
– Simple & cost-efficient installation
No need for power
outlet at camera
location
ONE cable for
video data & power
IEEE802.3af
IEEE802.3at (Hi PoE)
Industry standards
Enables heating
and cooling
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What do we need to monitor?
When do we need to monitor it?
Who will monitor it?
How many cameras are needed to cover?
Fixed or PTZ / Dome cameras?
Do we need to monitor, detect or identify?
What quality and fps do we need?
How much video do we need to transfer?
How much video do we need to record and for how long?
Engage with IT Manager
Influencing the IT manager – Flip the process
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LAN bandwidth – more than we need!
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
MJPEG /10 Mbit MJPEG /100 Mbit MPEG4 /100 Mbit H264 /100 Mbit H264 /1Gbit
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> Hard disks are following Moore’s law
– Terabyte hard drives
– 6 p per Gigabyte
– 60p per day per camera (H264)
> Flash are becoming volume products
– Disks double in capacity every year
– Mobile applications
– SD cards can store days of video
– SD XC, up to 2TB in a few years
Storage and server trends
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> Consumer electronics!
> In the consumer space...
– Who buys a non HD-ready TV?
– Where does the H264 standard
originate?
– Who buys a fat Tube-TV?
– Would you buy a non-megapixel
digital camera?
– Wouldn’t you like a notebook with SSD memory?
> Now you see where video surveillance is heading!
Where are the technology drivers ?
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> Analogue video based 1940 standard
– Not even worldwide
– Analogue video shut down in Europe and US
> HDTV resolution
– Aspect ration(16:9)
– Full frame rate
– Colour fidelity
– Standards based (SMPTE)
– H.264 compression
– Incredible zoom
The case for HDTV and the 16:9 aspect ratio
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Can you spot the non-HD TV ?
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Comparing Standard resolution with HDTV
4CIF/D1 HDTV 720PActual images
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35x zoom max tele 18x zoom max tele
4CIF/D1 HDTV 720PActual images
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> MPEG-4 Part 10 Advanced Video Coding
– ISO/IEC 14496-10 AVC
– H.264 (Official ITU name)
– Replaces MPEG-4 Part 2
> H.264 is the first, global video standard shared across all industries
– Business
– Video surveillance, telecommunications, broadcasting...
– Consumer
– HD-DVD/Blu-ray, iPod, QuickTime, Flash, YouTube, XBox, PlayStation 3, mobile
phones, video cameras...
– HDTV in City Centre
Delivering the images
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> The world of video surveillance will go HDTV, just as we all have in our homes
> Thanks to Power over Ethernet the cost of camera deployment falls
> H.264 will deliver the images we want
> The world of surveillance cameras will go digital, just like film is no more!
Conclusions
The Surveillance industry will grow
thanks to the transition to HDTV!
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Thank you!
network video
innovation
glo
bal
HD
TV
part
ner
netw
ork
leader
camera
protect
outdoor
image usability
leader
safe
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easy installation
inte
lligent
open
integrationease of use
competence
megapixel
environment
worldwide
H.264
focus
Axis
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