MIG Mobile Interactive Group - Case Studies

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[email protected] Interactive Group

It’s Mobile Interactive Group…

Hello.

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MOBILE

DESIGN

MOBILE

APP

MOBILE

MARKETINGMOBILE

WEBSITE

full service mobile

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Mobile Websites

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Global m-site

Provides an integrated, easy to use, rich mobile web

experience to users worldwide

Automatically detects the users country and device language

Download the Skype application for their mobile, enabling

access to content, product information and support

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MIG was chosen to design the M&S mobile website to

delivery the best customer experience possible.

Design features include:

• Store locator

• Product search and refine search

• Ability to register account information

• Fast ‘One Click’ checkout for registered users

• Single consumer shopping basket between the website

and mobile site.

WINNER - Most Effective Mobile SiteMobile Interactive Group – m.marksandspencer.com

User Design

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Utilises the latest HTML5 mobile web technology

to deliver a fast app like experience

Mobile traffic increased by 500% within 3 months

of launch – conversions are higher than the

website

Key features include:

• Optimal experience served to each device

• Full API integration into eCommerce platform

• ‘One Click’ checkout for registered users

• Accordion menus to reduce page refreshes

Integrated mCommerce site

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Mobile internet sites across multiple

brands

Integrated mobile advertising using the

latest mpact HTML5 technology

Mobile traffic on some titles has

increased by 1200% since the mobile

site launched

Multiple m-sites

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Mobile Marketing & Communication

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Mobile Competitions

Overview

MIG worked with ASOS and The Princes Trust to maximize the

auction of Cheryl Cole’s dress collection.

Strategy

MIG put in place a dedicated shortcode that allowed ASOS

customers to make a lowest unique bid for the dress of their

choice. The reverse auction mechanics meant that users could

be knocked off the winning slot and were prompted to bid again.

Results

The auction was available for 10 days and attracted over 70,000

unique bids (of £1) during this time. Press coverage was

excellent driving further revenues for The Princes Trust.

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SMS Campaigns

SMS and mobilised email are excellent ways to inform and engage with existing customers. The campaign creative can

be tailored to drive the desired outcome and a variety of creatives can be used to fine tune your optimal response.

Campaign Intelligence example;

• Over 70,000 SMS messages distributed over two campaigns

• Redemption of promotional codes was higher on subsequent campaigns

• 47% of the uplift in revenue via ‘Friends and Family’ promotion (online and in-store)

• 30% of the uplift in revenue via ‘Look’ magazine promotion (online and in-store)

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Mobile microsites

Key features include:

• Access to free samples

• Video downloads of brand ambassadors (Kate Moss)

• Registration

• Social network integration

Results to date:

• Over 40% of users on site go on to download or register

• Over 1/3 of CRM members return monthly

Winner 2010 Best Use of Mobile, Festival of Media, Valencia

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Mobile Marcomms

Results

received a record number of interactions from

readers within the first month.

generated a substantial database of unique mobile

numbers

produced revenue through premium rate bounce

back messages to fund future outbound activity.

utilised the database for telemarketing that helped

drive newspaper subscription figures.

promoted the newspaper via SMS to boost stand

sales.

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Mobile Advertising

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footfall campaign

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cross channel campaigns

Results:

• Over 35,000 Clicks

• Overall CTR 1.14%

• Over 24,000 Calendar Downloads

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Social campaigns

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Product promotion (HTML5)

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Media placement

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Interactive Voting

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Launching iPhone, Android and Facebook

applications featuring interactivity and voting

First Facebook application that monetises voting

through Facebook credits

Data capture and CRM across multiple front-end

platforms

Features editorial content, rich media, social media

integration and bundle purchases

Big Brother App & interactive voting

&

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Mobile Apps

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World Cup App

iPhone application to launch around The

World Cup.

The app brings the BBC’s unique take on

Sport to life and available on a global scale.

The app provided users with the latest news

from The World Cup along with in-match and

tournament updates

News and commentary was provided from

English, Scottish, French, German Italian and

Spanish leagues.

BBC Worldwide

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Allows fans to access PlayStation content

including news, reviews and videos of the latest

games

Full integration into the PlayStation Network

which gives users access to their profile, status,

trophies and successes

Multilingual application available in English,

German, French, Italian, Dutch & Spanish

iPhone and Android apps

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My

• Utility App for All O2 iPhone Customers

• Version 1 and Version 2

• Hugely successful App release

• Continues to form a core function of the O2

customer services platform.

Utility App

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Real time data feeds

showing product detail.

Direction and location

sensitive to within 11 meters

Hugely successful App

Continues to form a core

function of the services

offering.

Agumented reality iPhone App

MIG Mobile Interactive Group - Case Studies

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