Mie2009
description
Transcript of Mie2009
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Marketing Information Event3 november 2009
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Wie zijn wij?
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Masculiene stijl elementen
Status
Naast elkaar
Concreet, praktisch
Lineair, ik
Stellig, controle
Snel, minder detail
Feminiene stijl elementen
Connectie
Tegenover elkaar
Persoonlijk, mensgericht
Associatief, wij
Luisteren, doorvragen
Minder snel, context
Contact
Luisteren
Small talk
Denken
Communiceren
Besluitvorming
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Waarom vrouwen belangrijk zijn
• Machtigste consumentengroep ooit– Verantwoordelijk voor ca. 80% van alle aankoopbeslissingen
– De spending power van vrouwen neemt toe
– Groeiende macht van vrouwen in de samenleving
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PREEM C-STORES, SWEDEN
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The colour of this age is feminine
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Bring the love back
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Dialoog via de handtas
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”Every woman has an uneasy look if somebody glances into its sacred privacy. A decent man should always tactfully stare at the ceiling whenever his companion opens her bag.”
New York Times, 1945
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filmpje
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Global bag stories
17 steden, 150 verhalen
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Bags make women tick
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Don’t touch my bag!
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There are no secrets but it’s mine
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Peeping in Katja’s bag
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How a phone can hide behind a lipstick
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Financial centre, beauty parlour, emergency kit, protection centre, house of the spirits, connection centre, snack bar, entertainment centre, the knot in the handkerchief, trash bin
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What bags dofor women
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De kunst van het loslaten
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Waarderende dialoog
• Draai jezelf naar de persoon die naast je zit
• Stel jezelf ieder in 60 seconden aan elkaar voor: wie ben je en wat doe je ?
• Ga met elkaar in dialoog over je droom. En graaf dieper door bij elkaar: waarom is deze droom belangrijk voor je, waarom?
• Bedenk en deel hoe je hem of haar met die droom zou kunnen helpen.
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Bedankt voor jullie aandacht!
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