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Annual MMDC Meeting presentation

Transcript of Midtown Presentation

  • 1. Midtown Memphis Development Corporation (MMDC) strengtheningMidtown'ssense of placeand improvingthe livability of its great neighborhoods www.midtownmemphis.org

2. MMDC Committee Members

  • Executive Committee -
  • Sam Goff, Micah Bradford, Pam Branham, Mike Ryan, & Andy Kitsinger
  • Marketing & Community Relations Committee -
  • Trace Hallowell, Maggie Louie, Pam Branham, and June West
  • Planning and Development -
  • Andy Kitsinger, Karen Lebovitz, Les Binkley, Biggs Powell, Barbara Keathley, Gregory Love, Benjamin Meeks, Sam Goff, Susan Rush, Tracy Sigmon, and Emily Trenholm
  • Midtown Business Enterprise Association -
  • J. De Dehart, Mike Ryan, and Karen Lebovitz
  • Heart of the Arts -
  • Jackie Nichols, Kim Williams, (See entire list of Institutions)

3. Committee Initiatives

  • Marketing & Community Relations
  • Planning & Development
  • Midtown Business Enterprise Association
  • Heart of the Arts
  • Organization & Membership

Midtown Memphis Development Corporation (MMDC) 4. Committee Initiatives

  • Marketing & Community Relations
    • District Branding
    • Marketing Plan
    • Website Management
    • Neighborhood Involvement
    • Outdoor Animation


  • Planning & Development
    • Redevelopment Plan - Overlay Zoning
    • Public Realm, Infrastructure & Streetscape Improvements
    • Traffic & Circulation
    • Property Redevelopment
    • Strategic Plan
    • District Signage

Committee Initiatives 6. Committee Initiatives

  • Midtown Business Enterprise Association
    • Joint Marketing & Promotion
    • Create a more consumer friendly neighborhood
    • Midtown Business Owner Networking
    • Common Business Strategies

7. Committee Initiatives

  • Heart of the Arts
    • District Branding
    • Joint Marketing
    • Website Coordination
    • MAD Dash Shuttle


  • Organization & Membership
    • Organization & Management
    • Membership
    • Legal & Regulatory
  • Budget & Finance
    • Fundraising & Capital Campaign
    • Accounting

Committee Initiatives 9. Stakeholder AreaPlanning Area MMDC Target Area 10.

  • Capacity Assessment Tool(CAT)
  • is a capacity building tool of the Community Development Council of Greater Memphis!
  • CAT is a standardized evaluation instrument designed to assess a community development corporations (CDC) level of capability for supporting operations and programming typical to these types of organizations.
  • The assessment covers five content areas: core competencies, organizational development, business and finance, housing development, community outreach and economic development.
  • The assessment is designed to be a tool to help community organizations assess and grow their capacity to be more effective toward their mission.
  • The Memphis Midtown Development Corporation was selected for this program and is current working on completing the Capacity Assessment.

11. Midtown Corridors Overlay Zoning an initiative of the Midtown Development Corporations Planning & Development Committee 12. Purpose

  • to support Midtownsstrong existing neighborhoodsand newinvestment effortsof the various institutional uses located within the district
  • restrict uses deemed incompatiblewith the existing land uses in the area
  • to encourage a moreurban, pedestrian-friendly, walkable characterin the future
  • change the existingzoning that is incompatiblewith the existing development patterns

13. Background

  • Heart of the Arts Plan,2005
  • Memphis & Shelby County - Unified Development Code,2009
  • Midtown Redevelopment Plan

14. Heart of the Arts Plan, 2005 15. The Memphis andShelby CountyUnified Development Code Promote reinvestment and revitalization of the urban core while providing for orderly development in the suburban and exurban areas of the County. 16. What is in This New Development Code

    • Some of the New (old) Ideas Include:
    • Allow & promote urban infilldevelopment
    • Greater opportunities for mixed use
    • Pedestrian focused streetscapes
    • Form Based tool kit
    • Block regulations to encourage connectivity
    • Expanded use of accessory dwelling units
    • Neighborhood Conservation District
    • Encourage a diverse range of housing types
    • More flexible parking requirements
    • Greater emphasis on public realm
    • Innovative subdivision types encourage sustainable growth
    • Replace suburban standards with urbandevelopment standards

17. Courtesy Benjamin Lee, FAIA AIA Center for Communities by Design 18. Courtesy Benjamin Lee, FAIA AIA Center for Communities by Design 19. Courtesy Benjamin Lee, FAIA AIA Center for Communities by Design 20. Courtesy Benjamin Lee, FAIA AIA Center for Communities by Design 21.

  • Creates a Form-Based tool kit with the establishment of frontage standards
  • Address additions and new buildings on non-conforming sites

Article 3 Building Envelope Standards 22. Article 4 General Development Standards

  • Streetscape Standardsensure the coherence of the street-space. They define the development parameters forthe area of land between buildings and the street , and includes on-site and off-site requirements. They encourage and facilitate pedestrian activity.

23. Benefits for Midtown Memphis

  • Promotes revitalization and reinvestment within the inner city neighborhood centers.
  • Provides a form-based regulatory tool-kit to protect existing investment from incompatible building forms while promoting a pedestrian friendly environment.
  • Includes streetscape standards which are complementary of the streetscapes desirable for Midtown.
  • Encourages the creation of Overlay Districts, such as the Midtown Overlay District to preserve, protect, and promote, the character of the existing Midtown Neighborhoods.

24. Midtown Redevelopment Plan

  • Need:
  • The creation of a redevelopment plan for
  • re-developing and revitalizing Midtown
  • Memphis existing neighborhood centers


  • Change the existing zoning that is incompatible with
  • the existing development patterns
  • Changes in the Zoning District Mapping
  • Creation of Midtown Corridor Frontage Mapping

Midtown Redevelopment Plan 26. Midtown Redevelopment Area 27. Midtown Corridors Overlay Zoning Poplar Ave. Union Ave. Overton Park Crosstown I-240 Evergreen Central Gardens E. Parkway Cooper-Young Annesdale East End 28. Neighborhood Associations

  • Annesdale
  • Crosstown
  • East Parkway
  • East End
  • Evergreen
  • Annesdale-Snowden
  • Central Gardens
  • Idlewild
  • Tucker-Jefferson
  • Cooper-Young

29. Healthy Neighborhood Centers

  • Characteristics include:
  • A compact and dense, a walkable, livable community that creates socialization, are pedestrian and transit oriented, a variety of housing types and prices, with activity on nights and weekends.
  • Squares and public spaces, active streets and build to setbacks to provide a street wall, all working to create a unique sense of place.

30. Midtown Redevelopment Plan Mixed-Use Neighborhood Centers 31. Midtown Redevelopment Plan Preliminary Frontage Map 32.

  • Public Realm
  • Landscaping
  • Lighting
  • Sidewalks
  • Underground utilities
  • Parks & Open Spaces
  • Signage

Infrastructure 33.

  • Next Steps:
  • Secure additional resources for the plan development
  • Obtain public and stakeholder input to further develop the
  • Midtown R