Volume 4, Issue 4 Winter 2012/2013

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Midtown's PoppingFrom food and fashion to home, services, events, initiatives and more, Midtown is popping this Winter.

Midtown has long since established itself as Atlan-ta's most walkable and accessible neighborhood.

Investors like Jamestown (999 Peachtree) and Selig (12 & Midtown) have taken their time, attracting quality retailers like CB2 and top-notch restaurants like Empire State South to the neighborhood. Now, street-level shops and restaurants—vital for Midtown's continued development as a sustainable, walkable community—are popping up all over the neighborhood.

You'll find amazing art destinations, dynamic nightlife, delicious eateries and fun boutiques from the High Mu-seum in North Midtown, through Crescent Avenue and down to the Fox Theatre and Publik Draft House near Ponce de Leon to the south. Because we can't feature everyone, this issue of the Beacon focuses on what's popping up in Midtown from Metropolis at 8th and Peachtree to 12th & Midtown at 12th and Peachtree. Learn more at midtownatl.com.

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New Eats Coming SoonRead all about a few of the amazing new restaurants popping up soon in Midtown.

From Empire State South and STK to Cucina Asellina and South City Kitchen, the list of amazing Midtown

eateries goes on and on. And soon, Midtowners will be able to get their nosh on at even more amazing res-taurants. In early 2013, Midtown welcomes Café Inter-mezzo to 12th & Midtown. This Europåische Kaffeehaus steps back into 19th-century Vienna with more than 100 different tortes, tarts, cakes and pies, as well as scores of coffee drinks, liqueurs and beverages of all kinds. Italian cucina La Tagliatella made its Atlanta debut this December at the Metropolis building. At La Tagliatella, you'll enjoy delicious dishes like Focacce Liguri, a duet of focaccia breads, and Insalata Torre di Pisa, a yummy layered salad with eggplant, mozzarella and tomato, pictured on page 9. Finally, in spring 2013, Tex-Mex sensation Taco Diner and a full-service Indian eatery, tentatively named Chutney, open at 12th & Midtown. Learn more at cafeintermezzo.com, latagliatella.es and mcrowd.com/tacodiner.shtm.

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New In TownA first look at Tex-Mex sensation Mi Cocina, 12th & Midtown's newest eatery.

Mi Cocina

Texas-based Mi Cocina opened its first, highly anticipated Atlanta restaurant on November 12, at the northwest corner of Peachtree and 11th in the 12th & Midtown development. A Texas favorite for 21 years, Mi Cocina introduces Atlanta to its Tex-Mex style of traditional Mexican cooking, using only the highest quality ingredients, made fresh daily. micocinarestaurants.com

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Midtown FashionRepublic of Couture is coming soon to 12th & Midtown, joining other great Peachtree St. boutiques like Clothing Warehouse.

Republic of Couture

Coming soon to 12th & Midtown, you can look forward to great clothing brands like Hause of Howe, perfect for the Indie executives of Midtown. rocintheweb.com

Clothing Warehouse

Annointed as a top-ten Southern "Boot-ique" by Southern Living, Clothing Warehouse carries a range of vintage boots from the '60's through the '80's. theclothingwarehouse .com

Doc's Shoeshine

Once, the shoe-shine man was a fixture in every downtown square. Midtown keeps the tradition alive with Doc's Shoeshine, located at 999 Peachtree. Stop by and see Doc for a shine and a story.

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Midtown LibationsFrom brandy to brew, Midtown's watering holes have it all. Here are three you'll find between 8th & 12th on Peachtree.

RiRa Irish Pub

The first Irish Cof-fee was served in Foynes, Ireland to American pas-sengers who had endured an 18-hour journey. The steamy brew has been perking up drinkers ever since! rira.com/atlanta.com

Taco Mac

Enroll in Taco Mac's Brewniversity for an education where course credit is earned for every different type of beer you purchase! Rewards start after you consume your 13th unique beer! tacomac.com

Bar eleven

Located in the heart of Midtown Atlanta, Bar eleven offers a vibrant atmosphere where guests can enjoy artfully crafted cocktails, premium wine and a diverse beer selection.loewshotels.com

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Midtown InteriorsFrom consignment to conversation pieces, you'll find great home accessories in Midtown.

CB2

Fine swine. This gilded piggy book prop hams it up in gleaming gold from upturned snout to curlicue tail. Find this and other great home accessories at 12th & Midtown's CB2.cb2.com

EcoDenizen

This unique Artecnica pendant lamp, called "The Tangle," comes flat and can be assembled and shaped in numerous ways to enliven any space! Only $89 at EcoDenizen. EcoDenizen.net

En Paris

From funky to fabulous, this Midtown boutique offers a wide range of gorgeous vintage and French-inspired fashions, accessories and home accents.facebook.com/EnParisBoutique

Midtown brings the yum twenty-four hours a day, seven days a week, 365 days year. Here are some

of our favorite flavors:

1. Hugh Acheson: Now, you can enjoy your Empire State South favorites at home. The chef/owner of ESS has published his first cookbook: A New Turn in the South. hughacheson.com

2. Cucina Asellina: The homemade black ink fettuccine with calamari, scallop and clams is to die for. facebook.com/CucinaAsellina

3. STK: Feast your eyes on the beef short rib with carrot butterscotch and cipollini onion. It's not your daddy's steakhouse! stkhouse.com

4. Piola: Midtown has excellent pizza, and Piola is one of the best. Pictured here is one of our favorite pies: the Como. piola.it

5. La Tagliatella: Coming soon to Metropolis, La Tagliatella serves up dishes like this Insalata Torre di Pisa, made from rounds of sautéed eggplant, zucchini and tomato layered with mozzarella and dressed with black olive paté. latagliatella.es

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More Great Eats!Whether you're looking for a swanky sit-down dinner or good quick eats, you'll find all the nosh you need in Midtown.

RA Sushi

Want Asian comfort food? Look no further than RA Sushi's Crispy Asian Tacos with spicy tuna, lobok, lettuce, crumbled wasabi rice crackers and guacomole in a rice paper shell. rasushi.com

Jimmy John's

Have you tried Jimmy John's catering services? They'll bring your sandwich favorites right to your door, making your next office party or football Sunday a cinch.jimmyjohns.com

Cafe Agora

Agora's authentic Mediterranean falafel salad is a huge favorite of Jamestown leasing Coordinator Mark Doster, who sneaks over to Agora from his office at 999 Peachtree as often as possible!cafeagora.com

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Even More MidtownMidtown is also a great destination for salons, spas, tanning solariums, fitness studios and more!

Exhale

Gift and get wellbeing with Exhale. Gift cards make it so easy to share the gift of transformation with your friends, family or colleagues. exhalespa.com

James Madison Salon

James Madison style is a cut (and color!) above the rest. The already warm and inviting space is undergoing an exciting renovation in 2013! jamesmadisonsalon.com

Solarium

Enjoy amazing UV and UV-Free tanning and other beauty services, from teeth-whitening to photofacials and VacuStep cellulite reduction, at Solarium.solariumtan.com

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Urban EcoDistrictMidtown Alliance announces the birth of an urban ecodistrict.

Notes and updates from Midtown Alliance | midtownalliance.org | midtownatl.com

It’s been 15 years since Midtown Alliance spearheaded Blueprint Midtown, a community vision for future

growth. The plan called for transforming Midtown from a place where more than 60 percent of the land was sur-face parking lots into a vibrant, walkable urban district. The Blueprint has been a resounding success, as evi-denced by billions of dollars in new investment and the remarkable transformation of the Midtown core. This year, Midtown Alliance placed a "green lens" on the Blueprint. The result? The Southeast’s first urban ecodis-trict. Ecodistricts up the ante on sustainability by setting ambitious goals, committing to implementation and track-ing results. Through the Midtown EcoDistrict, Midtown Alliance will green up its programs and salute the efforts of its businesses, institutions and residents.

“When we surveyed more than 600 people in Midtown, 86 percent agreed that pursuing sustainability is impor-tant to our continued success,” said Kevin Green, Presi-dent and CEO of Midtown Alliance. “The EcoDistrict is

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Notes and updates from Midtown Alliance | midtownalliance.org | midtownatl.comS H A R E T H E V I S I O N

one piece in the overall economic strategy around creat-ing an exceptional urban experience.”

In 2012, Midtown Alliance made great strides—expanding its bicycle network, implementing 12 miles of streetscape and sidewalk improvements, and adding to the more than 800 street trees that they had already planted. They installed 50 recycling cans on Midtown sidewalks and a 3,000-gallon cistern to collect rainwater for irrigation. They also expanded green space, adding a pop-up park at 18th Street and West Peachtree through a partnership with Jamestown and the John Marshall Law School. There is more to come in 2013, including continuing to grow Midtown's recycling program, retrofitting street lights, offering e-waste collection, and starting construc-tion on what will arguably be Atlanta’s “greenest” street—Juniper Street—featuring new barrier-separated bike lanes. Stay tuned for more as Midtown goes greener, and visit midtownalliance.org to learn more.

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MEDICAL/DENTAL SERVICESDr. Herman DonatelliGeneral & Prosthrodontics 404.874.9615

Goodman & GoldsteinEndodontics404.885.1441

Metro Atl. Cardiology ConsultantsDiagnostic, Interventional and Preventive Cardiology404.874.1788

Midtown Oral & Facial SurgeryOral Surgery404.892.2999

Midtown Smile CenterGeneral & Cosmetic Dentistry 404.537.5224

Dr. Abe ShusterPeriodontics404.876.4867

Dr. Jay SmithProsthodontics404.872.3140

Dr. Jeff SmithGeneral & Cosmetic Dentistry 404.876.7979

PERSONAL SERVICESCross Cuts Hair SalonHairstylists 404.872.2226999 Peachtree, Lobby Levelcrosscutshairsalon.com

James Madison SalonHairstylists404.266.8647933 Peachtree, The Metropolisjamesmadisonsalon.com

Solarium TanningTanning salon404.815.4955933 Peachtree, The Metropolissolariumtan.com

Doc’s Shoeshine & Leather Care999 Peachtree, Lobby Level

RESTAURANT / LOUNGEAurum404.815.9426 aurumlounge.com

Empire State South404.541.1105empirestatesouth.com

Jimmy John’s Sandwiches404.853.3443 jimmyjohns.com

The Peachtree Club404.817.0999peachtreeclub.com

Taco Mac678.904.7211tacomac.com

RETAILThe Clothing WarehouseVintage fashiontheclothingwarehouse.com

EcoDenizenEco-friendly gifts678.705.9880ecodenizen.net

En ParisA Pop-Up Boutique404.856.0286

The UPS StoreShipping professionals933 Peachtree, The Metropolis404.685.8280

The Midtown Beacon is published by TuckerMott Companies for Jamestown. ®All Rights Reserved. Visit us online at:999peachtreestreet.comfacebook.com/999PeachtreeStreet

DIRECTORYMETROPOLIS & 999 PEACHTREE

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Streets Alive!Streets Alive Strikes Again May 19, 2013

Well over 20,000 people took over Highland Avenue, Virginia Avenue

and the brandspank’n new Atlanta BeltLine Eastside Trail to ride, walk and skate through some of the intown neighborhoods of Atlanta on October 7, 2012. On May 19th, 2013, it's Midtown's turn to take to the streets. Look for activities all along the route, including local acoustic musicians, marching bands, a capella groups and classes such as salsa dancing, yoga and zumba—not to mention thousands of people out riding their bikes and walking.

Atlanta Streets Alive needs volunteers! Visit atlantastreetsalive.com to find out how you can help with this remarkable event.