Midterm Presentation
description
Transcript of Midterm Presentation
Drive is a design firm located in the Addison Circle area of Dallas. They focus on mostly clients in the medical field but Drive encompasses a wide variety of clientel. Drive Collective employees are skilled in many various design related fields; including graphic design, advertising, video, and web design.
What is Drive?
At Drive I complete a variety of design related tasks. Anything from website designs, to print media, to branding.
What do I do at Drive?
My Learning Objectives:
Objective #1:Learn how to use the 12 Brand Archetypes method (used by Drive) to develop a brand strategy and style for the Connect To A Cause brand.
Objective #2:Learn how Drive distributes its work across print, web, and video.
Objective #3:Learn how to utilize Flash to design and publish product elements (I have not yet taked the Flash class, but Drive uses Flash often and it would be a great oppurtunity to learn).
My learning objectives
The 12 Brand Archetypes:
the Caretakerthe Magician
the Sagethe Loverthe Ruler
the Creatorthe Innocentthe Explorerthe Jester
the Loyalistthe Herothe Rebel
The 12 Brand Archetypes
The 12 Brand Archetypes
Print Design
Web + Video Design
Web + Video Design
Web + Video Design
Web + Video Design
Drive has been a phenomenal learning experience. It has given me many real world skills that I don't have the opportunity to learn and apply at school.
What have I learned?