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Co-creation

Brand content

Nethunting

Trends

Future scenarios

Services design

User experience

DESIGN, STRATEGY AND MANAGEMENT

Master’sDegree in

research for Design anD innovation

MASTER AND POSTGRADUATE PROGRAMMES

SPANISH OR ENGLISH

GROUPS

2 - ELISAVA - Master’s Degree in Research for Design and Innovation

Master’s Degree in research for Design anD innovation

Start date: October and March.ECTS Credits: 60Language: Spanish or English groups Qualification: Master’s Degree in Research for Design and Innovation, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.Schedule: Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.

The qualification of Master’s Degree in Research for Design and Innovation is obtained by studying:

- PoSTGrADUATE DIPLomA IN CooLHUNTING. DESIGN AND GLoBAL TrENDS From October to March.

- PoSTGrADUATE DIPLomA IN INNoVATIoN AND DESIGN THINKING From March to July.

Academic management

JorGE roDrÍGUEZ NIEToAdvertising agent specialised in Corporative Communication from UJTL, BA in Plastic Arts specialized in New Media and Administration from Universidad de los Andes, and postgraduate in Cultural Management specialised in Cultural Industries from the University of Barcelona. He has also studied in the Universidad del Rosario, in the Westminster University, and in the Birbeck College.

He has worked as producer for HBO-Olé TIME Warner Group, carrying out research for TV specials. He managed the Artehoy Foundation, and the Bogotá Photography Biennial from 1999 to 2004. He has been associate professor at the Faculty of Arts of the Universidad Nacional de Colombia. He is associate member and cofounder of Algo Bueno Management in Barcelona, where he coordinates cultural research and consumption projects, and participates in Algo Bueno Studio production projects for SEAT, Anchor Bay, and Sony Pictures Entertainment and Starz Media. He has specialised in topics about cultural consumption and has been consultant and advisor for the Colombian Institute of Family Welfare; the Colombian Ministry of Foreign Affairs; firms, and organisations. He has been associate professor at the Faculty of Arts of the Universidad Nacional de Colombia, and has collaborated with the European University. He manages ELISAVA’s Master’s Degree in Research for Design and Innovation (MIDI) and takes part as a teacher in several programmes of Barcelona Activa.

Entry requirements

• Allcreativeprofessionalsinterestedinsupplementingtheirprofessional education with research and innovation tools.

• Businessleadersandentrepreneursinterestedinexploringand creating new business models and fostering collaboration.

• Engineers,techniciansandtechnicalexpertsinterestedinhoning their creation and innovation capabilities.

• Professionalsinotherareasinterestedininnovatingwithintheir sector.

Net

http://coolhuntingbarcelona.wordpress.com/

http://www.facebook.com/groups/MIDIELISAVA/

http://www.linkedin.comgroups?about=&gid=3848179

Presentation

This master’s degree combines two disciplines that are very powerful in the pre-design process: trends research and co-creation techniques. It is focused on providing the current tools related to qualitative and ethnographic research, interdiscplinarity, and design thinking. These tools are addressed to innovation processes that are applicable to industry and society.

We understand innovation as a way of approaching the meeting of the user real and changeable necessities, with the purpose of improving the quality of life through products, services, experiences,andnewtools.Classicpreconceptionsarerethought,bankingonthecreationandprototypingbasedonexhaustiveresearch.

Throughout the course, we will develop research projects in association with several firms and the government, such as Artemide,Lekue,Telefónica,CirqueduSoleil,orBarcelonaTownCouncil,amongothers.Wecollaboratewithnumerouscollectives,groups, institutions, and universities involved in the subject of innovation in Europe and Latin America, in order to strengthen networks and facilitate partnerships.

Every edition gives the students the opportunity to carry out two fieldtripstoEuropeancitiesinordertoexploretrends,workingpatterns, and users’ opinions, coming back with a wide range of innovation-related options. We organise workshops and events that allow increasing the participation revolving issues such as design, trends, innovation, and design thinking.

Objectives

• Trainresearcherscapableofcreatingandbeinginvolvedininnovation and development processes.

• Offerprofessionalsnotlinkedtodesignthetoolstosupplementtheir education in scientific, technical and humanistic fields in order to enhance their professional profile and increase their opportunities.

• Offerdesignpractitionersaspaceforinteractingwithotheragents involved in innovation processes with the aim of working in multidisciplinary teams.

• Addressinnovationinthebroadestsense,includingitstechnological, social, creative, productive and business scheme ramifications.

• Fosterthecreationofspacesandeventsforexchangeand collaboration between all agents involved in innovation processes.

• Alloworganisations,companiesandgovernmentstoexplorenewsystems,products,servicesandexperiencesviainnovation-related academic projects.

Postgraduate Diploma in coolhunting. Design and global trends

Start date: October.ECTS Credits: 30Language: Spanish or English groupsQualification: PostgraduateDiplomainCoolhunting.DesignandGlobal Trends, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.Schedule: Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.

Structure

INTroDUCTIoN AND CoNTEXTThis module welcomes students to the world of trends, its terminology and the concepts driving the sector.

rESEArCH mETHoDoLoGY AND TooLSThismodulehelpspeoplewithnoexperienceinthisfielddevelopskills and also serves as a refresher course for those who have been involved in research projects. Includes ethnography, visual anthropology, sociology, market research, nethunting and other strategic research areas.

moDErN TrENDS Presents cases and initiatives by real-life professionals who have to deal with handling trends in various industries and popular culture.

UrBAN INmErSIoNSOn-site work in various cities to develop perception and research abilities.

BUSINESS TooLS They help students learn the relationships between trends and business from the clients’ and companies’ perspectives. Enhances researcher-client dialogue.

INTroDUCTIoN To DESIGN THINKINGAllows students to connect research skills with collaborative and innovative thought schemes.

rESEArCH ProJECTTutored by programme lecturers and companies associated with MIDI.

Postgraduate Diploma in innovation and Design thinking

Start date: March.ECTS Credits: 30Language: Spanish or English groupsQualification: PostgraduateDiplomainCoolhunting.DesignandGlobal Trends, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.Schedule: Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.

Structure

INTroDUCTIoN AND CoNTEXTAn overview of the Design Thinking world, methods used and key concepts.Creationofworkteamsandprojectbrief.

DT CENTrAL WorKSHoPThis is the collaborative venue where work teams pose, develop and apply the innovation proposals resulting from their research. Debateandexperimentationspace.

THEmATIC SEmINArS AND ForUmSWith lecturers, tutors and invited speakers who offer technical and academic support to work done in the central workshop and other workshops.

INNoVATIoN WorKSHoPSFocused on specific areas of Design Thinking processes, they help students develop their skills in designing services, experiences,prototypes,testsandco-creationactivities.Hostedby invited lecturers, groups and practitioners in the innovation sector.

BUSINESS TooLS They help students connect the dots between innovation, production and business, from the client’s perspective.

INTroDUCTIoN To DESIGN THINKINGAllows students to connect research skills with collaborative and innovative thought schemes.

rESEArCH ProJECTTutored by programme lecturers and companies associated with MIDI.

3 - ELISAVA - Master’s Degree in Research for Design and Innovation

Teaching staff

UrI ALTELL. Founder of Strike Agency, manager of the IN-EDIT Festival and the Absolut Lab in Madrid, coolhunter and experientialmarketingexpert,hehasdevelopedprojectsforAbsolut, Beefeater and numerous multinational firms.

FrANCESC ArAGALL DESIGN For ALL FoUNDATIoN. Includes the leaders of the firms, the institutions, and the governments that see the need to improve their organisations’ attitude towards sustainability and human diversity. www.designforall.org

BArBArA BArrErA. Specialist in digital and network marketing issues and researcher of marketing and design trends. ShehasdevelopedprojectsforCasaDecor.Shecurrentlyworksas business consultant. www.localcuatro.com

JorDI BELIL. Director of Belil Innovation Branding for over 25 years, he has developed projects for the massive consume market inallsectors.CurrentdirectoroftheMaster’sDegreeinBrandingat ELISAVA. www.brnk.com

CHrISTINA BIFANo. Fabrics and surface designer. She currently worksasafabricsandsurfacedesignerinMilkprintStudios,NYCand London, with premier clients like Marc Jacobs, Michael Kors, H&MandMANGO.

CArLoS BLANCo. Business leader, investor and business angel of the Internet and communication technologies world, he has developed products and services for multiple platforms. Grupo ITNet, ITNETConsultingBusinessSLandOcioMediaInteractivaSL.http://grupoitnet.com/

DAVID CArABEN VAN DEr mEEr. TV producer and TV3 script writer.Hecanbedefinedasapassionatemanineverythinghelikes. Musician and singer of Mishima. www.myspace.com/intomishima

KArEN CHUrCH. Scientific researcher in Telefónica, specialized in the future behaviour of the users in what refers to the access to information and to the search parameters in mobility social networks.KarenChurchisPhDfromUniversityCollegeDublin.In2012 she gives the workshop “Designing and Deploying Mobile User Studies in the Wild: a Practical Guide” in the scientific congressofmobileinteractionMobileHCI,SanFrancisco.@KarenChurch

mErY CUESTA.Exhibitioncurator,artresearcher,comicillustrator and drummer, she has carried out various projects on urban cultures and urban tribes. www.merycuesta.com

JoSE ANToNIo GAGo. Ineedit. Founding member of Ineedit, R&Dex-directoratLèkué.Designmanagergearedtowardinnovation and the definition of new projects based on Design Thinking. “My aim is helping companies to identify opportunities anddefineproductsthattriggerexperiencesandemotionalbondswith the user”. www.lekue.es

VICTor GIL.PartneranddirectorofTheCocktailAnalysis,authorofthebooktitledCoolhunting.Sociologist,consultantandanalystof consumption, marketing, communication and new technology trends.HeismemberofAedemoandAPGSpain.http://victorgil.com

STEVEN mACGrEGor. PhD in Philosophy, with a degree in Design, Strategy and Innovation Management Engineering from Stanford University. Associate Professor at Pompeu Fabra University.Hecarriesoutresearchandconsultingprojects.www.macstrong.es

DANIELA mArZAVAN.SeniorLectureroftheHTWFachhochschule für Technik und Wirtschaf Berlin, she has specialised in co-working, developing projects such as Betahaus Berlin and Lisbon.

JoSEP mArIA moNGUET. PhD in industrial engineering andlecturerattheEscuelaTécnicaSuperiordeIngenieríaInudstrialdeBarcelona(UPC).FoundingmemberofthecompanySICTA.Coordinatoroftheindustryclusterofthei2CatFoundation. Researcher interested in the innovation of business modelsbasedonICTapplication.www.i2cat.net/es

CArLA moNTANE. Specialized sociologist in qualitative research,Consultantininnovationforco-creationprocessesand multidisciplinary teams in sectors such as new technologies, automation, fashion and consumer products.

CLAUDIA NICoLAI. She studied Business and Social Sciences and received her PhD in intercultural marketing in the University of Potsdam. For the past two years she has been faculty academic coordinatoratD-School(HassoPlattnetInstituteofDesign)intheUniversity of Potsdam. www.hpi.uni-potsdam.de

JorDI PrATS. At Ineedit he has been at the head of the Industrial Project Department in Eddaddesign. One of these projects has been the coordination of a small vehicle for which wehavecreatedtheprototypeinayear.Hecurrentlyoffersconsulting services to design studios and clients in Spain and other countries, through Ineedit. www.ineedit.es

mErCEDES QUEVEDo. Blogger and fashion trend analyst. In recent years she has blogged about industry and fashion trends on El fashionista Barcelona. http://elfashionista.net/

ALESSANDro rANCATI.CumLaudeGraduateinArchitecturefrom Milan Polytechnic in 1996. Founding member of Liquidsquare,Inc.inMiami,andofDirecciónCreativa.Authorand developer of “The Map of Design Thinking” and collaborator withtheFutureConceptLab,Milan.Histrackrecordincludesgenerating concepts and scenarios. www.direccioncreativa.es

orIoL rIBErA PrATS. Telecommunications Engineer from UPC.HestartshisworkingcareeratHitachi,Japan,in1998.In2000, he designs part of the first Facebook for Nokia, pioneering software at a world level. In 2003, he creates his own mobility start-up–Genaker-.HejoinsTelefónicaI+Din2007,fromwhichhe leads the Barcelona Living Lab for the Mobile World capital candidacy, personally presented to the GSMA leadership in February 2011. That summer, the GSMA selected Barcelona as worldmobilityvenue“MobileWorldCapital”.@oriolribera

JAUmE rIPoLL. In his career, he has straddled journalism and theaudiovisualindustry.HeworkedforsixyearsatMangaFilms.In2005hewenttoworkforCameo,wherehemanagedonlinecommunication and the e-commerce department via the Filmin Project. www.cameo.es

rAmoN SANGÜESA CoCrEATING CULTUrESCo-founderanddirectorofInnovación,CitilabandLaboratorioCiudadano.Director of application development at the advanced Internet i2cat Foundation. Barcelona

CHrISTIAN SCHÄrmEr. Designer and audiovisual producer currently residing in Berlin. Founder of the Testphase collective, co-founderoftheProxiDesignstudioandcreativedirectoratFull6Berlin, a synchronised marketing agency.

ArNE VAN ooSTErom. Founding member of DesignThinkers Amsterdam, company specialised in New Marketing, Design Thinking and Design of Services. They work with an international network of clients, with local and national governments, NGOs and

4 - ELISAVA - Master’s Degree in Research for Design and Innovation

companies such as Philips, Shell International, Greenpeace, the city of Amsterdam, the city of Apeldoorn, the Amsterdam ministry of Financial Affairs, etc. www.designthinkers.nl

speakers and guest lecturers

JUANITAACEVEDOSEGURA.Customerservicespecialist.ANTONI AROLA. Studi Arola. IGNASIBONJOCH.DirectorofBonjochAsociados.AGUSTIN DE URIBE, MARTÍN GÓMEZ. Editorial Parramón. MARTADOMINGUEZ.AuthorofthebookentitledCoolhunting.IKERERAZUKIN.Chef.EDOARDO FANO.XAVIER FORT.TERESAHELBIG.Fashiondesigner.MERTXEHERNANDEZ,CELESTINOGARCIA.FromMango.ENRICJAULENT.MARIANA MENDEZ. Fashion product and complement designer.CARLOSMESONERO-ROMANOS.ALEXMURRAY.FromChicksonSpeed.ELISABETTAPASINI.ELISAVAguestlecturer.SeniorConsultantatFutureConceptLab.TOMOKO SAKAMOTO. Editor.DANIELWEISS.Europeanprojectexecutor,Leonardoprogramme.

Partnership

ELISAVA alumni will benefit from a 10% discount on the total amount of the course. Members of the ELISAVA Professional Association enjoy a 15% reduction.

The teaching staff is likely to change according to reasons beyond the course programme. ELISAVA reserves the right to make changes in programming as well as the right to suspend the course two weeks before it starts if not reached the minimum number of participants, without further obligation of the amounts paid by each participant.

Master’sandPostgraduateDegreeprogrammesschedulescanbeexpandedaccording to the selected course activities (weekends included).

SPACE DESIGN AND ARCHITECTURE

The main goal of this area is to train professionals in strategies research, innovation, and creation; and in the conceptualization in the design field. The professional will acquire methodological (cool hunting, design thinking, design management…) and strategic (brand, innovation, retail…) skills, which will give him or her widen view of design, promoting his or her tactician side.

It is aimed at: graduates in design, product design, engineering in industrial design; and other gradu-ates in the fields of engineering, technology, pro-duction, environment, urban planning, geography, and tourism studies. Graduates in architecture, architectural technology, building engineering, landscape architecture, and interior design. Special-ists in communication, marketing, social sciences, business administration, fashion design, innovation processes, creativity, services design, and fashion product management. Graduates in fine arts.

Master Degrees

Research for Design and InnovationBrandingRetail Space: Retail DesignDesign of Cultural DevicesAdvanced Design Management: Strategy and Entrepreneurship

POstgraDUate Degrees

Coolhunting. Design and Global TrendsInnovation and Design ThinkingBrands, Core of CommunicationInnovating through Brands Retail Design. Design and Space: ShoppingRetail Design. Design and Concept: BrandingDesign of Areas for Knowledge and Participation. Cultural Symbiotic InnovationDesign of Exhibition Integrated Projects. There and Back Tools

5 - ELISAVA - Master’s Degree in Research for Design and Innovation