Midea Kitchen Appliances Division Vacuum Cleaner Company Introduction.

Midea Kitchen Appliances DivisionVacuum Cleaner Company Introduction

Midea Group Structure

Strategy & Planning

Strategy & Planning

Admin & HR

Admin & HR

Auditing Dept

Auditing Dept

Technology& Quality Dept.

Technology& Quality Dept. FinanceFinance ITIT LegalLegal

Residential A

C D

ivisionR

esidential AC

Division

Com

mercial A

CD

ivisionC

omm

ercial AC

Division

Refrigeration D

ivisionR

efrigeration D

ivision

LaundryD

ivisionLaundryD

ivision

Dishw

asher D

ivisionD

ishwasher

Division

Environm

ental Appliances

Environm

ental Appliances

Water H

eating Co.

Water H

eating Co.

Lighting Appliance C

oLighting A

ppliance Co

Board of DirectorsBoard of Directors

Executive CommitteeExecutive Committee

Kitchen A

ppliances Division

Kitchen A

ppliances Division

Sm

all Dom

estic Appliance

Co.

Sm

all Dom

estic Appliance

Co.

Com

pressor Appliance C

o

Com

pressor Appliance C

o

Motors A

ppliance Co

Motors A

ppliance Co

International (MID

) International (M

ID)

Midea Kitchen and Electrical Appliances Division

Kitchen Appliances Division Structure

Kitchen Appliances DivisionKitchen Appliances Division

Operations and

Human Resources Dept.

Operations and

Human Resources Dept.

Financial Management

Dept.

Financial Management

Dept.

Overse

as S

ale

s &

Marke

ting C

om

pany

Overse

as S

ale

s &

Marke

ting C

om

pany

Dom

estic S

ale

s &

Marke

ting C

om

pany

Dom

estic S

ale

s &

Marke

ting C

om

pany

Micro

wave O

ven

Com

pany

Micro

wave O

ven

Com

pany

Cookin

g A

pplia

nce

s C

om

pany

Cookin

g A

pplia

nce

s C

om

pany

Vacu

um

Cle

aner

Com

pany

Vacu

um

Cle

aner

Com

pany

R &

D C

ente

rR

& D

Cente

r

Industria

l Desig

n

Dept.

Industria

l Desig

n

Dept.

Supply

Chain

M

anagem

ent D

ept.

Supply

Chain

M

anagem

ent D

ept.

Quality

Managem

ent

Dept.

Quality

Managem

ent

Dept.

Organization Structure

Vacuum Cleaner CompanyVacuum Cleaner Company

Overse

as S

ale

s &

Marke

ting C

om

pan

yO

verse

as S

ale

s &

Marke

ting C

om

pan

y

Dom

estic S

ale

s &

Marke

ting C

om

pan

yD

om

estic S

ale

s &

Marke

ting C

om

pan

y

Mold

ing

Facto

ryM

old

ing

Facto

ry

Man

ufa

cturin

g Fa

ctory

Man

ufa

cturin

g Fa

ctory

R&

D D

epartm

ent

R&

D D

epartm

ent

Qu

ality

Man

ag

em

ent

Dept.

Qu

ality

Man

ag

em

ent

Dept.

Su

pply

Chain

M

an

ag

em

ent D

ep

t.Su

pply

Chain

M

an

ag

em

ent D

ep

t.

Fin

ancia

l Managem

ent

Dept.

Fin

ancia

l Managem

ent

Dept.

HR

and O

pera

tion

Departm

ent

HR

and O

pera

tion

Departm

ent

Development History

2008Established partnership with Bissell

2005

Joint venture with Midea

Group, named Midea

Chunhua Electric Appliance

Co., Ltd.

1981Establishment the1st VC Company

2012Merged into Kitchen Appliances Division

2000Horned “China’s Best Known VC Brand”

2007

Established

Partnership with

Dyson

2010

VC was sold more

than 6 million units.

Sales Growth

Vacuum Cleaner Business growth 2006 to 2013

Global Network

Vacuum Cleaner CompanyCompanyCompany Overview

New Base

Current Base

Midea VC Company, as a subsidiary corporation of Kitchen Appliances Division of Midea Group, has grown into an

outstanding VC manufacturer. Sticking to “open, harmonious, pragmatic and innovative” enterprise spirit, Midea VC Company

has been pursued by large number of talents with its “Passion, Professional and Participate” talent concept. Boasting an

integrated system of product development, manufacturing and quality control, the company now owns annual capacity of 8

million VCs and 10 million motors with more than 250 technical and professional managerial staff fully engaged.

At present, Midea VC Company has launched its new manufacturing base project in Caohu, Suzhou with the annual

capacity of 20 million VCs. With the extraordinary market developing strength and resource advantages of Midea Brand,

Midea VC Company has been dedicated to enhance its medium-and-long-term core competence, and to be the leading

vacuum cleaner supplier in the world within 3 years.

Midea VC Company, as a subsidiary corporation of Kitchen Appliances Division of Midea Group, has grown into an

outstanding VC manufacturer. Sticking to “open, harmonious, pragmatic and innovative” enterprise spirit, Midea VC Company

has been pursued by large number of talents with its “Passion, Professional and Participate” talent concept. Boasting an

integrated system of product development, manufacturing and quality control, the company now owns annual capacity of 8

million VCs and 10 million motors with more than 250 technical and professional managerial staff fully engaged.

At present, Midea VC Company has launched its new manufacturing base project in Caohu, Suzhou with the annual

capacity of 20 million VCs. With the extraordinary market developing strength and resource advantages of Midea Brand,

Midea VC Company has been dedicated to enhance its medium-and-long-term core competence, and to be the leading

vacuum cleaner supplier in the world within 3 years.

Vacuum Cleaner Production facilitiesNew Production Base

- Total Investment: 600 million RMB- Devoted to be No. 1 manufacturing base for

Vacuum Cleaner

- Have the lead in design and products

New Base Expectation



Caohu New Base – Milestone of Midea VC Company,

is expected to be completed before Sep., 2014.

Caohu New Base – Milestone of Midea VC Company,

is expected to be completed before Sep., 2014.

It covers 110,000 square meter with the building area of 84,000

square meter, which includes plant, administration building, R&D building

and Staff Centre.

Injection and Motor would be 100% self-supplied with the annual

output 20 million units.

Staff care, technology orientated, informationization, high efficiency

and environmental protection would be the 5 focus, through which the

new base will be the leading manufacturing based 3 years ahead of VC

industry.Environmentally Friendly Industrial Park•floor heating system

•photovoltaic power generation

•rainwater recycling and wastewater treatment

system

Production facilitiesProduction facility – Total 11 million units capacity

Motor Plant

Vacuum Motors Annual Production Capability: 10 million units

Vacuum Cleaner Plant

Building Area: 54,300 Sq. m

Vacuum Cleaner Assembly line: 10 Lines

Annual Production Capacity: 4.5 million units

Injection Plant

20 Injection machines

Factory for Bissell Project


Annual capacity: 4 million units

Testing center

Free Area for New Project


Available lines: 5 Lines

Annual Production Capacity: 2.5 million units

R&D center

Development Planning

Cost Leadership Strategy

Appropriate Scale Oriented; Key Account Focus; Key Market

Breakthrough

Whole-Category & Omni-Channel Cover; Strive to be No. 1 both in

Overseas and Domestic Sales

Scheme medium-and-long term core competence; Devoted to be

the best VC supplier of the world

3-year Technology Planning

ECO

-Pick up-Noise

-Efficiency-Power

-Power(W)-Noise

Technology

Low noise

Pick up

Emission

Input power

2013

2014

2015

-Noise-Emission

Noise(dBA)

Pick up

Grade C,D A,B A,A+

New tool development

Bag

Bagless

1200W / 900W / 700W

New tool & New design-1ST

New design

62 61 60

80 72 67

CarpetFloor

80 82 85

103 108 110

New tool & New design-2nd

900W/700W

Technology Innovation

High EfficiencyFiltration System

Multi-stage Silence System

Intellectual Technology

Novel MaterialsDeep Clean and Steam Sterilization

Miticide Device

Single and Multi Cyclone System

Technology Easy to use Hygienic

BLDC+Battery+Fan Easy moving structure

Industrial Chain Review

Design

R&D Manufacturing Sales

Industry Design

R&DConsumer Tooling Development and

Manufacture

Agency Testing

MoldingManufacture

Motor Development

and Manufacture

AssemblyWarehouseLogistic

Silver Award included

Industrial Design Company has become a professional, international team, which can complete all des

ign aspects from “Concept to production”. We are committed to providing high-quality products for cus

tomers and consumers both home and abroad. Our design concepts and innovation have won various in

ternational design awards. Midea Industrial design company has gradually become one of China’s top de

sign leaders. In the future, we will continue to innovate and develop, cutting edge products with the ai

m of becoming a world-class design team.

70 domestic designer + 7 South Korea/USA/Italy expert

Industry Design

System Construction

Midea Products have passed UL 、 CE 、 CB 、 GS 、 LCIE 、 EMC 、 CCC, etc.

ISO90001 QC080000ISO40001

Information Construction

Comprehensive informatization management system in the company

provides strong support to the production management, by taking Enterprise

Resource Planning(ERP) as the core.

Order driven

Process analysis

Statem

ent optim

izationM

ulti-language upgrade

ERP

Overview of R&D

Devoted to improve the quality of human life, Midea VC company is making great

efforts on the research and development of new technologies, such as cyclone, high

efficiency, silence system and ECO design tec. with the prior consideration of energy

saving, environment protection, and intelligence technology.

These years, many joint projects were established with Nanjing University,

Zhejiang University, Huazhong University of Science and Technology. With more than

150 national and international patent, Midea VC Company is honored National Post-

Doctoral Research Center, Provincial R&D Center, Engineering Technology Center and

High and New Tech Enterprise.

R&D Professionals

Xin Xianshan (Korean) Design Specialist

Profession Experience: 16 Years

Rinaldo (Italy) Design Specialist


William (USA) Design Specialist


R&D Professionals

BYUNGSUN YANG (Korean)VC R&D Specialist


大谷利夫 (Japanese)Motor R&D Specialist


CHANGDO PARK(Korean)VC R&D Specialist


KYUNG CHUL KIM (Korean)VC R&D Specialist


Position: R&D Technology ExpertJoined in Jan., 2013

Years of working:25 years in VC Industry

Engineering Experience

• 1988-2012 ， LG electronics ， Director for R&D

Department

R&D Experience

• Bagtype/Stick/Steam/Wet & dry/Motor/Power

Nozzle/Hose/Robot/upright(Bagless)/Bagless （ cyclon

e)

Award

• Good Design award

• New Technique award

• Red dot award

BYUNGSUN YANG (Korean)

R&D abilitiesHUMAN RESOURSES


Position: R&D Technology ExpertJoined in Feb., 2013



• 1991-2012 ， LG electronics ， Director for R&D

Department

R&D Experience

• motor/Bag/low noise bag/SRM bagless/Robot/RK2 dev.

modify models/Bedding cleaner

Award


• New Technique award

• Red dot award

• 6sigma Black Belt

CHANGDO PARK(Korean)

Position: R&D Technology ExpertJoined in Jan. 2013



• 1984-2009 ， engineer in LG (25 years)

• 2010-2012 ， SEILSA ， Director for R&D Department

R&D Experience

• Wet & dry/Up-Right/Low noise/stick/Robot

Award


KYUNG CHUL KIM (Korean)


Position: Motor Technology ExpertJoined in Feb., 2010



• 1974-2006 ， SANYO ， motor Research and design

(32 years)

• 2006-2008 ， Shanghai Xingpen ， New product

research

• 2009-2010 ， Suzhou EUP, new product

development

R&D Experience

• Minor motor/high efficiency/Low noise

Award

• JEMA(Japanese Motor Industry Association) progress

prize

大谷利夫 (Japanese)


Position: Motor Manufacturing Technology ExpertJoined in MAR., 2013



• 1990-2007 ， DAEWOO ， motor Research and design

(17 years)

• 2007-2008 ， Imperial Goldrich Hongkong ， General

Manager

• 2008-2012 ，慧仁 CITY( 株 ) research laboratory, Director

R&D Experience

• Wet & Dry/Up-Righ/high efficiency/Low noise

Award

• KS(Korea Standard) committee member

SOAK PARK(Korean)


Agency Testing

Midea Testing Center is highly equipped with more than 50ea testing

machines. Testing capacity covers more than 400 items, including performance,

safety, reliability, and precision testing for components etc.

What’s more, Midea Testing Center was accepted and authorized by

Bissell and TTI.

Sound Testing Performance Testing

Life Testing

Life Test for Components

UE Room Precision Measurement

Materials Testing Lab

Cleaning Performance

Midea Testing Center is recognized by many international certification

organizations, such as UL, TUV, SUD, TUV, Rhineland, Intertek, BV-LCIE etc.,

which is available to testing witness on IEC/EN60335-1 、 60335-2-

2 、 60335-2-54 、 60335-2-10 、 UL1017.

Once participate the edition and revision of National Standard related

to home appliance, especially for Vacuum Cleaner.

Agency Testing

Molding Manufacture

High efficiency of more than 40ea injection machines fully support 40%

self-supplying unit assembly manufacturing.

Besides, Highly equipped prototype processing center offer strong

support for design and evaluation testing.

Motor Development and Manufacture

Independent Development and Manufacturing of VC Motors

Assembly Manufacture

Manufacture ： 20 assembly lines ， 3 flexible lines, Annual output

of 10 million.

Lean Production ： automation equipment and informatization

system would be brought to support the JIT lean production

Quality Control ： 2~3 inspecting positions have been placed when

produced, to ensure 100% pass rate.

Warehouse & Logistics

Large Capacity Warehouse with 150, 000 capacity; shipment quantity

per day can reach 50, 000 with 2 loading stages.

Customer Value

• Customized

Offers and

Solutions

• go beyond your

expectation

Technical Innovation

Lean Manufacturi

ng

Quality Oriented

• Opportunity and

Trend Research

• Development in

New Technology • Learn through

New Technology

• Automation

• High Quality

• Eco-friendly

• Reliable Quality

Control

• Brand Quality

Value

Care for Staffs

Thank You !

Midea Kitchen Appliances Division Vacuum Cleaner Company Introduction.

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