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Table of Contents

The AAA Brand

Coverage of Horizons Publication

Editorial Coverage

Demographic Profile

AAA Member Demographics

AAA Member Travel Habits

AAA Regional Travel

AAA Travel Planning and Booking

Online Media

AAA.com/Horizons

AAA Horizons Digital Magazine

Specs and Deadlines

Horizons Specifications and Material Closings

Horizons Advertising Rates Full Circulation and by State

Horizons Advertising Rates by Region

Horizons Publication Information

Coverage of H&A Media Group Publications


The AAA Brand

As a federation of affiliated motor clubs serving more than 54 million members in North America, AAA ranks among the most trusted brands in the world.

AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits.

Our Members have confidence in the AAA brand and depend on the club for peace of mind, enjoyment and valuable savings. AAA’s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles.

For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go.


Coverage of Horizons Publication

Horizons Circulations 1,792,537

Fairfield, CT 126,042

New Haven, CT 157,107

Bristol, MA 107,539

Central & Western, MA 171,559

Essex, MA 152,976

Middlesex, MA 318,626

Norfolk, MA 233,488

Pioneer Valley, MA 115,114

Plymouth, MA 175,455

Rhode Island 234,631


Horizons Editorial Coverage

Travel Features: One destination featured a month in all regions of Horizons.

10 TripTiks: A theme is set and lists 10 places to go within a day’s drive of southern New England.

Drive Vacation Features: Standalone features on destinations within a day’s drive of Southern New England. Each features three things to do, three places to eat and recommended places to stay.

In Your Backyard: Short feature on an attraction that would be considered close to home for members. There is a theme for each month that is carried through in all versions of Horizons.

Entertainment Savings for Members: A free monthly listing of venues and attractions that offer discounts to AAA members. You can also find the listing at AAA.com/Discounts.

Get Out: Each month, Horizons highlights three fun things to do for $15 or less in each regional version.


AAA Member Demographics

Age and Gender Household Income

$109,200 $84,400

Average Income Median Income

Marital Status

Married

Widowed

Separated/Divorced

Single (never married)

58%

14%

10%

12%

Occupation

60%Professional/Manager

Main Residence

$445,900 $355,100

Average Value Median Value

18% 82%

Rent Own

Visited AAA branchVisited magazine/club website (or AAA.com) Planned/modified existing travel plansCalled AAA Travel counselorVisited advertiser’s websiteCalled a toll-free numberCalled advertiser directly(Source: 2013 GfK MRI Subscriber Study)

33.5%29.0%

9.9% 9.1%7.6%6.4%3.4%

Horizons readers are loyal and engaged

18-347.3%

35-5437.7%

55+55.4%

65+28.0%

38% 62%

Median Age

57

Education

Some College4 Years+

Bachelor’s Graduate30% 24%

54% 83%


AAA Member Travel Habits

Travel ComparisonUS HH Horizons HH

Took Trips 50.9% 74.0%

Plane Trips 42.2% 62.3%

Used Rental Car 9.5% 25.8%

Casino Gambling 15.6% 27.8%

Cruises 8.4% 19.6%

Bus Trips 2.1% 11.2%

Motor Home 1.7% 3.9%

Railroad Trips 1.9% 14.0%

Stayed at a hotel forBusiness and/or Vacation

Foreign Travel: Last three years

Owns a valid passport

Took a foreign trip in last 3 years

46%72%

74%

60.7% 21.5%

12.5

8.0 16.7

Average number of nights per year

Vacation Business

Average nightsper year

Average nightsper year

Quick Facts

85%Traveled by car

77%Took

Weekend trips

$2,800Avg amount

spent on trip

Business/PersonalBusinessPersonal

98.0%

23.1%10.5%

$

$

$

$

74%Took Vacations

International Places Visited (last 3 years)Activities: Last 12 months

44%HISTORIC

SITES

52%BEACH

29%NATIONAL

PARKS

24%THEMEPARKS

18%ART

GALLERIES

16%SPA

12%GOLF

Canadian Provinces Visited (last 3 years)29.4% Canadian Provinces

Ontario 14%

Pacific Provinces4%

Atlantic Coast Provinces

8%

Quebec 9%

Heartland Provinces 2%


AAA Regional Travel

Source of information when planning a domestic or foreign trip

Top U.S. areas visited in the past year

74%of Horizons readers took at least one overnight domestic trip in the past year.

Friends or Relatives 49.0%

Horizons Magazine 29.4%

Other Magazines/Newspapers 24.0%

AAA Website 17.1%

Direct from Travel Provider 22.6%

AAA Travel Agency 17.8%

Books 14.5%

Television 12.6%

Connecticut Connecticut Casinos 18.3%

Mystic/Eastern CT 16.8%

Hartford 10.8%

Florida Orlando 8.3%

Maine Sea Coast 21.3%

Massachusetts Boston 47.2%

Cape Cod 43.0%

Berkshires 15.5%

Martha’s Vineyard/Nantucket 12.1%

Plymouth County 7.8%

Pioneer Valley/Springfield 4.8%

New England Ski Areas 15.4%

New Hampshire White Mountains 18.1%

New York New York City 26.2%

Long Island 5.7%

Finger Lakes Region 4.8%

Lake George/Saratoga 4.7%

Niagara Falls 3.4%

Pennsylvania Philadelphia 5.1%

Dutch County/Hershey 2.9%

Rhode Island Newport 26.3%

Providence 23.5%

Virginia Williamsburg 1.4%


AAA Travel Planning and Booking

Readers of Horizons most often look to the magazine for travel-related information. This is evident from the 40% of readers who use magazines when planning a trip.

86%

62%

11%14%

4%

Method of transportation when taking a trip

Method readers use to make reservations or buy tickets for trip

Direct from Travel Provider 60.8%

AAA Travel Agency 18.5%

AAA website 6.9%

Other Travel Agency 15.5%

How long before traveling do you typically book your trip?

75.9% 6 Months or less

50.0%

23.6%

2.2%

3-6 Months before traveling

Less than 3 monthsmore than one week

One week or less


AAA.com/Horizons

Destination SpotlightNow, customized stories about your destination can be a part of AAA publication’s websites. You can choose to have a basic story written or arranged for a AAA writer to personally visit and experience your destination first hand. With Destination Spotlight, you have even more access to AAA m embers.

Basic: Up to 1,000 words of editorial, up to three client supplied photos, written by/or edited by a AAA publication writer. On the home page for one month and archived for six months.

Premium: Up to 2,000 words of editorial, up to six client supplied photos, written by/or edited by a AAA publication writer. On the home page for two months and archived for a year.

Video of the Week: Video featured on the homepage for one week, then archived for 51 weeks.

Online Ad RatesRates: (Net) Banner

(728x90 px)Sidescraper

(120x300 or 120x600 px)

$1,000 $750

*Print buy is required for Horizons online placement*JPG or PNG

Destination Spotlight

Basic $1,765

Premium $3,500

Video of the Week $500

*Print buy required

Horizons OnlineAAA.com/Horizons contains content from all of our print publications. It also hosts sweepstakes, an extensive calendar section, videos, polls and photo slideshows.

Communicate your branding or call-to-action

message to AAA members


AAA Horizons Digital Magazine

Ad Rates Size Net Rate

2 Page spread 15.75” x 10.5” $3,000

Full Page 7.87” x 10.5” $1,500

Digital Upgrades

Ad Jolt (flash) $500

Audio integration $300

Video Integration $300

Ad Gen (readers can email from ad) $200

Carrier Email

Carrier email banner ad $2,500

2015 AAA Horizons Digital Magazine Ad Rates

Print buy is required for digital placement at these rates. Special rates available for digital-only buy. Issues will be emailed bimonthly: January/February March/April May/June July/August September/October November/December

AAA Horizons Digital magazine is emailed bimonthly to 600,000-plus addresses. It contains a condensed version of some features you can see in print, as well as exclusive content such as recipes, events, photo slide-shows and videos. It’s hosted at AAA.com/Magazine.


Horizons Specs and Material Closings

Macintosh Supported Software• QuarkXpress9• Adobe Creative Cloud

Fonts• Please use Postscript or Type 1 Adobe Fonts only; do not use application to apply styles to fonts• Black type should be 100% black

File Requirements• Save ad files in high resolution (fonts embedded): PDF, EPS, TIFF or JPG format• Image resolution should be 300 dpi • Four color process, CMYK• TAC Color Density 240• Ads with bleeds are not available

E-mail DeliveryE-mail to: [email protected]

Upload Instructions• Must be compressed or zipped• http://ads.haMediaGroup.com

Disclaimer• QR Codes are accepted, but should be 100% black and set to overprint.

Complete advertising specifications can also be found at

www.haMediaGroup.com/ratecards For additional information, call

[402] 592-5000 ext. 294 or ext. 456

JulyReserve space By May 6, 2015Materials due By May 13, 2015

OctoberReserve space By June 5, 2015Materials due By June 12, 2015

SeptemberReserve space By July 7 2015Materials due By July 14, 2015

OctoberReserve space By Aug 6, 2015Materials due By Aug 13, 2015

NovemberReserve space By Sept 4, 2015Materials due By Sept 11, 2015

DecemberReserve space By Oct 7, 2015Materials due By Oct 14, 2015

Ad Sizes Live Area [WxH]

Full page 9.75” x 13.75”

2/3 V 5.75” x 13.75”

2/3 H 9.75” x 9”

1/2 H 9.75” 6.5”

1/2 V 5.75” x 11.25”

1/2 square 7.75” x 8.5”

1/3 square 5.75” x 7.5”

1/3 V 3.75” x 11.25”

1/4 V 3.75” x 8.25”

1/4 square 5.75” x 5.5”

1/6 V 3.75” x 5.625”

1/6 H 5.75” x 3.75”

JanuaryReserve space By Nov 5, 2014Materials due By Nov 12, 2014

FebruaryReserve space By Dec 5, 2014Materials due By Dec 12, 2014

MarchReserve space By Jan 7, 2015Materials due By Jan 14, 2015

AprilReserve space By Feb 4, 2015Materials due By Feb 11, 2015

MayReserve space By March 5, 2015Materials due By March 12, 2015

JuneReserve space By April 7, 2015Materials due By April 14, 2015


Horizons Full Circulation Advertising Rates

Rate Card 8 Rates effective with the

January 2015 Issue

Column Inch Rate* $742.00

1/6 8,347.50

1/4 12,521.25

1/3 16,695.00

1/2 25,042.50

Full Page 50,085.00

Full Circulation Rates*(Circulation 1,792,537)*Rates are net


1/6 8,010.00

1/4 12,015.00

1/3 16,020.00

1/2 24,030.00

Full Page 48,060.00


1/6 7,672.50

1/4 11,508.75

1/3 15,345.00

1/2 23,017.50

Full Page 46,035.00


1/6 7,256.25

1/4 10,884.38

1/3 14,512.50

1/2 21,768.75

Full Page 43,537.50

1X

2-3X

4-6X

12X

* Minimum ad size is 8 column inches. Inserts: $25/thousand; add $150 per segment version (i.e. insert is segmented by zip code within a version)

Rates by StateMASSACHUSETTS (Circulation 1,274,757)Four Color 1X 2-3X 4-6X 12X

Column Inch Rate* $526.01 $504.75 $483.48 $457.25

1/6 5,917.65 5,678.39 5,439.13 5,144.05

1/4 8,876.47 8,157.59 8,158.70 7,716.07

1/3 11,835.60 1,356.78 10,878.26 10,288.09

1/2 17,752.94 17,035.17 16,317.40 15,432.14

Full Page 35,505.89 34,070.34 32,634.79 30,864.28

CONNECTICUT (Circulation 283,149)Four Color 1X 2-3X 4-6X 12X

Column Inch Rate* $118.29 $113.51 $108.73 $102.83

1/6 1,330.77 1,276.96 1,223.16 1,156.80

1/4 1,996.15 1,915.44 1,834.74 1,735.20

1/3 2,661.53 2,553.92 2,446.32 2,313.60

1/2 3,992.30 3,860.89 3,669.47 3,470.40

Full Page 7,984.60 7,661.77 7,338.95 6,940.79

RHODE ISLAND (Circulation 234,631)Four Color 1X 2-3X 4-6X 12X

Column Inch Rate* $97.70 $93.75 $89.80 $84.92

1/6 1,099.08 1,054.65 1,010.21 955.40

1/4 1,648.63 1,581.97 1,515.32 1,433.11

1/3 2,198.17 2,109.29 2,020.42 1,910.81

1/2 3,297.25 3,163.94 3,030.63 2,866.21

Full Page 6,594.51 6,327.88 6,061.26 5,732.42

Augmented Reality

With video supplied $3,000

With video developed by us $4,000

Animation, slideshows developed by us $5,000-$7,000


Horizons Regional Advertising Rates

MIDDLESEX, MA (Circulation 318,626) NEW HAVEN, CT (Circulation 157,107) FAIRFIELD CT (Circulation 126,042)

Four Color 1X 2-3X 4-6X 12X 1X 2-3X 4-6X 12X 1X 2-3X 4-6X 12X

Column Inch* $131.94 $126.60 $121.27 $114.69 $65.64 $62.99 $60.33 $57.06 $52.65 $50.52 $48.39 $45.77

1/6 1,484.31 1,424.30 1,364.28 1,290.27 738.47 708.61 678.75 641.93 592.30 568.35 544.41 514.87

1/4 2,226.46 2,136.44 2,046.43 1,935.40 1,107.70 1,062.91 1,018.13 962.89 888.45 852.53 816.61 772.31

1/3 2,968.62 2,848.59 2,728.57 2,580.54 1,476.93 1,414.22 1,357.50 1,283.89 1,184.60 1,136.71 1,088.81 1,029.74

1/2 4,452.93 4,272.89 4,092.85 3,870.81 2,215.40 2,125.83 2,036.26 1,925.78 1,776.90 1,705.06 1,633.22 1,544.61

Full Page 8,905.85 8,545.78 8,185.70 7,741.61 4,430.80 4,251.65 4,072.51 3,851.57 3,553.80 3,410.12 3,266.44 3,089.22

NORFOLK, MA (Circulation 233,488) ESSEX, MA (Circulation 152,976) PIONEER VALLEY, MA (115,114)


Column Inch* $96.83 $92.92 $89.00 $84.18 $62.61 $60.08 $57.55 $54.43 $47.29 $45.38 $43.46 $41.10

1/6 1,089.38 1,045.34 1,001.29 946.97 704.42 675.94 647.46 612.33 531.99 510.49 488.98 462.37

1/4 1,634.07 1,568.01 1,501.94 1,420.45 1,056.62 1,013.90 971.18 918.49 797.99 765.73 733.46 693.56

1/3 2,178.76 2,090.67 2,002.58 1,893.94 1,408.83 1,351.87 1,294.91 1,224.66 1,063.99 1,020.97 799.95 924.74

1/2 3,268.15 3,136.01 3,003.88 2,840.94 2,113.25 2,027.81 1,942.37 1,836.99 1,595.98 1,531.46 1,466.93 1,387.11

Full Page 6,536.29 6,272.02 6,007.75 5,681.82 4,226.50 4,055.61 3,884.73 3,673.98 3,191.97 3,062.91 2,933.86 2,774.23

PLYMOUTH, MA (Circulation 175,455) CENTRAL/WESTERN MA (Circulation 171,559) BRISTOL, MA (Circulation 107,539)


Column Inch* $72.06 $69.15 $66.24 $62.64 $70.84 $67.98 $65.11 $61.58 $44.43 $42.64 $40.84 $38.62

1/6 810.71 777.93 745.15 704.73 796.98 764.75 732.53 692.79 499.86 479.65 459.44 434.52

1/4 1,216.06 1,166.89 1,117.73 1,057.09 1,195.46 1,147.13 1,098.80 1,039.18 749.79 719.48 689.16 651.77

1/3 1,621.41 1,555.86 1,490.30 1,409.45 1,593.95 1,529.51 1,465.06 1,385.58 999.72 959.30 918.88 869.03

1/2 2,432.12 2,333.79 2,235.45 2,114.18 2,390.93 2,294.26 2,197.59 2,078.37 1,499.59 1,438.96 1,378.33 1,303.55

Full Page 4,864.24 4,667.58 4,490.91 4,228.35 4,781.86 4,588.52 4,395.19 4,156.74 2,999.17 2,877.91 2,756.65 2,607.10


Horizons Publication Information

Horizons is published 12 times

a year for AAA households in Massachusetts,

Connecticut, and Rhode Island

CancellationCancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.

Commissions/CreditAgency Commission: 15 percent Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or adver-tising agency jointly and severally liable for such monies as are due and payable to the publisher.

Reader ServiceAvailable to all advertisers. Insertions received after closing date may not receive a listing.

InsertsRates quoted on request.

Advertising AcceptanceThe publisher reserves the right to accept or decline any advertising. The ad-vertiser assumes liability for all advertising content (including text, represen-tations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement that simulates editorial content will be labeled as advertisement. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date.

Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.

Upload and Mailing Instructions

Send contracts, insertion orders, proofs and artwork to:

Ann TaylorH&A Media Group

[email protected]

or upload directly at:http://ads.haMediaGroup.com


Coverage of H&A Media Group

Alabama Journey Alabama

Home & AwayOhio/Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Ohio/Akron, South Dakota, Southern New York, Ohio/Shelby County

AAA JourneysEastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati, and Miami

Valley (Dayton) Ohio

Live | Play | AAAMinneapolis, MN

AAA C&TMetro New York, Northern

New York and Long Island

AAA Living NorthNorth Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan

AAA Living SouthFlorida, Georgia, Tennessee

AAA Midwest TravelerMissouri, So. Indiana, So. Illinois and E. Kansas

AAA Southern TravelerArkansas, Louisiana and Mississippi

Your AAA New JerseyEssex, Morris and Union Counties

AAA GO MagazineNorth and South Carolina

AAA HorizonsMassachusetts, Rhode Island and Western Connecticut

Member ConnectionWestern and Central New York

AAA North Penn NewsNorthern Pennsylvania

Northern New England JourneyVermont, New Hampshire and Maine

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