Middle Managers webinar

Robin SpeculandGlobal Pioneer in Strategy Implementation

Middle Manager Role in Strategy implementation

What is the middle managers role in

implementing strategy?

Agenda

1. Introduction to the challenges of implementation

2. A framework for success

3. Best practices of middle managers

STRATEGYIMPLEMENTATION

Would you prefer to have:

A.Good strategy implemented badly

B. Bad strategy implemented well?

OR

A winning strategy

And

A successful implementation

A winning strategy

A successful implementation

Leaders

Staff Members

Why does strategy implementation fail?

Top Five Reasons Implementation Fails

1.Strategy is long-term and managers run the business short-term/ quarterly

4. Failing to align everyone in the organization to take the right actions

3. Implementation never goes according to plan

2. Implementation is not included in the strategy plan

5. Implementation is viewed as an interruption

Bridges Research

STRATEGYIMPLEMENTATION

© Bridges Business Consultancy Int, 2010

The Story of Strategy Implementation

so far…

+

The Current Equation

Vision, Mission & Values

Strategy

Change Management

= RESULTSxNOT FOR NINE OUT OF 10 COMPANIES

+

Make Your Strategy Come Alive

Bridges

13 Years of

Research

What do successful companies do different?

Implementation Challenge

Vision, Mission

& Values

Change Management Implementatio

n

Go beyond traditional

change management

Strategy Creation

1. People2. Biz Case 3. Communication 4. Measure 5. Culture6. Process7. Reinforce8. Review

Eight Areas of Excellence in Execution

Shareholder Value

If strategy is about making the right choices

Then implementation is about…

Strategy

What is the opposite of

action

?

Your biggest competitor is inertia.

Change Fatigue

A strong sense of purpose is the number one motivator of people at work in most jobs.

Without people engagement implementation will fail.

Implementation

“Leaders don’t have all the great ideas; they provide support for those who want to contribute.

Leaders achieve very little by themselves; they inspire people to come together for the good of the group.

Leaders never start with what needs to be done. Leaders start with WHY we need to do things. Leaders inspire action.”

The grandma test


What is the goal of

communicating strategy?


“If a picture is worth 1,000 words, one minute

of video is equivalent to 1.8 million words”


What is the goal of communicating strategy?

Share the strategy15%

Explain the right actions to take

15%

Motivate people to take the right actions

20%

Frequently update

progress against the

strategy objectives

50%

GOAL OF COMMUNICATION

The more you communicate about the strategy

implementation the less the resistance.

Change your Strategy,

Change your Measures

Implementation

What gets measured gets done.

Key Perfo

rmance

Indicators

Key Performance Indicators

Key Performance

Indicators

Key

Per

form

ance

Indi

cato

rs

Key Performance Indicators

Key Performance

Indicators

Key P

erformance

Indicators

Implementation

Every Strategic Objective has a

Measure and every measure

has an Action and every action

must be Accountable.

Implementation

Communicate the numbers up

Communicate stories down

Implementation

In people, culture is your personality. In

organizations, culture defines the organization’s personality.

Culture drives the way you implement.

Translating strategy into the business means…

examining what needs to change in the way people do their work and empowering them to make the required

changes.

ImplementationEnable your team to implement the strategy by

designing the platform that empowers them to improve and innovate their processes.

To achieve business execution success, Drucker coined the term:

‘purposeful abandonment’.

“If you want to grow your business, before you decide where and how to grow

- the first thing you need to do is stop doing what’s not working and get rid of the outgrown, the obsolete, and the

unproductive.”

ImplementationBarclays Bank is using voice biometrics and

within 20 seconds of natural conversation to authenticate the client in a safe and smooth

manner.

ImplementationHomeCredit uses facual recognition on their

ATMs.

Implementation

Implementation can’t succeed without

reinforcement of the right actions.

Implementation is only sustained when you reward and recognize individuals for

taking the right actions.

The reward system must change. Ignoring it is not an option.

How often is implementation typically reviewed

?

How often should implementation be reviewed

?

Implementation

The to know if strategy is good or bad is by

implementing and reviewing it.

The only way if your team is taking the right

actions is by reviewing.

Changi airport creates 42 million opportunities to please customers. They survey customers in toilet.

Why?

Toilets are important as the first or last impression

“However beautiful the strategy, you should

occasionally look at the results.”

Sir Winston Churchill

Implementation Compass Summary

People Support

Biz Case Urgency

Communicate What’s Happening

Measure Performance

Culture Alignment

Process Synergize

Reinforce Right Actions

Review Discipline of Doing

1. Which direction is the hardest to implement?

3. Which direction is the least practiced among leaders?

2. Which direction receives the most resistance?

"I would love to be able to get to the top of that tree," sighed the turkey, "but I haven't got the energy.”

CORPORATE LESSON 1A turkey was chatting with a bull.

"Well, why don't you nibble on some of my droppings?" replied the bull. They're packed with nutrients."

The turkey pecked at a lump of dung and found that it actually gave him enough strength to reach the first branch of the tree.

The next day, after eating more dung, he reached the second branch.

Finally after a fortnight, there he was proudly perched at the top of the tree.Soon he was spotted by a farmer...

Who promptly shot the turkey out of the tree...

Moral of the story:Moral of the story:

Bullshit might get you to the top, but it won't keep you there

CORPORATE LESSON 1

ImplementationFor

Middle Managers in Implementation of

Strategy

Implementation

1. Translate the senior leaders strategic message into daily actions

Implementation

2. Act as a coach, inspire and excite

“There are only two ways to influence human behavior: you

can manipulate it or you can inspire it”

- Simon Sinek

1x12x23x34x4

Implementation

3. Take the right actions and be a role model

Implementation

4. Communicate the right messages as staff members listen to you more than senior managers

5. Create the space for implementation

6. Not leaving your team to figure out implementation and providing them the skills, systems, structure and security to succeed

7. Become project leaders, lead by example

8. Constantly feedback

1. www.implementation-hub.com

2. [email protected]

3.

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