A BRIEF INTRODUCTION TO THE CORPORATE COMMUNICATION

OFFICE

Corporate communication is a set of activities involved in managing and orchestrating al l internal and external communications, PR and Media.

Our  Office  

 

! Marketing ! PR & Media ! Activities ! Web & E-Communications ! Design & Content

Development

 

!   Branding!!   Product: Programs, data !   Sales: Advertising, exhibitions,

government institutions, schools. !   Exchange gateway!!   Facilities rented: Rooms, Auditorium

etc.!

 

!   Social media: Facebook, twitter, Google+, Instagram.

!   Newspapers: press releases, report, articles, polls.

!   Radio.!!   Television.!

 

!   Exhibitions.!!   Graduation Ceremonies.!!   Open day.!!   Student activities.!!   Community services!  

 

 

!   Corporate identity : !to give the organizations a visual “Brand”          !

!   Website design elements : !banners, background, menus,….etc.

!   Packaging: !stationery, corporate gifts….etc.

!   Publications: !Text books, college magazine, supplements

!   Advertisements in: !Newspaper & magazines

!   Exhibitions: !Stands, banners, rollups

 

!   Web Development!web mastering of corporate website, micro-sites and intranet portal.!

!   SEO:!Search Engine Optimization to manage MEC's online presence.

!   Site Analytics : !monitoring visitor behavior, demographics, page hits, bounce rates etc.

!   Event Publicity!Through E-channels Corporate HTML E-mails or major events.

!   Academic Alerts : !Exam timetables, Master Timetable, Handbooks, workshops

!   SMS Gateway : !Important alerts, class changes, notifications

 

!   Project requirements collections !

!   Estimating project timeframe!!   SMS producing & web updates !!   Content development &

translation !!   Publicity !

 

Abeer  Khalaf  Khalfan  ALMazrooei    Content  Developer  

Mohamed  Ahamed  Halawa  Concept  Designer  

Abdul  Rahman  Said  Abdallah  Corporate  Communica5on  Execu5ve  

Ritesh  Rajendran    Web  Developer  

Jaber  Salim  Ali  Al  Ajmi  Team  Leader  

THANK YOU