Midas Method - Has One of the Simplest Goal Setting Processes I'Ve Ever Seen. It Just Works. I'Ve...

8/13/2019 Midas Method - Has One of the Simplest Goal Setting Processes I'Ve Ever Seen. It Just Works. I'Ve Achieved Things

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The Midas Method by Stuart Goldsmith

2008 MousePublishing.com

The Modern Day Success Classic

This 20th

Anniversary edition produced under licence by

Mouse Publishing Ltd

Contact: [email protected]
mailto:[email protected]:[email protected]


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Publishers notes:

The Midas Method is compact, easy to read manual containing all the

essential wisdom of the money success classics, distilled down to the

essentials and made accessible to today's reader. This book teaches you the

most powerful method to define your goals to ensure your subconscious acts

in such a way that success is guaranteed. These same principles have been

used by some of the most powerful men in history. The message is simple -

if you want real freedom, you must master your subconscious. The book is

clear and concise, the method is straightforward and effective. If you have

any as yet unfulfilled goals - the Midas Method can work for you. Try it!

The figures quoted within the book relate to Stuarts circumstances at the

time of writing 1987. He has continued to use these same techniques to

accumulate a net worth in the tens of millions.

www.mousepublishing.com Mouse Publishing Ltd 20082


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Table of Contents (click to jump to that page)CHAPTER ONE ANEW START.......................................................................................................... 4BELIEVETHATYOUCANDOSOMETHINGANDYOUWILLDOIT................................... 4

TWO TYPES OF BELIEF .................................................................................................................. 15

HOW TO TELL IF YOU HAVE ANEGATIVE SELF IMAGE ................................................................ 17FORMULA FOR SUCCESS................................................................................................................ 18

WHERE DOESNSICOME FROM?................................................................................................... 19

SCHOOL DAYS ............................................................................................................................... 21

OUT OF SCHOOL ............................................................................................................................ 21

THE PAY-OFF ................................................................................................................................. 23

PHYSICAL WORLD VIEW ............................................................................................................... 24

THE MENTAL JIGSAW .................................................................................................................... 24

CHANGING THE PUZZLE................................................................................................................. 25

APLACE FOR EVERYONE .............................................................................................................. 28

AN EXPERIMENT............................................................................................................................ 29

HOW DOES THIS WORK? ............................................................................................................... 30

I-CAN BELIEF.YOUR ROUTE TO ACHIEVEMENT........................................................................... 31

STAND UP STRAIGHT! ................................................................................................................... 32

LETS ALL MAKE EXCUSES........................................................................................................... 32

TO MOAN ORNOT TO MOAN? ....................................................................................................... 36

BUILD THAT WALL! ...................................................................................................................... 37

WHICH IS WHICH? ......................................................................................................................... 39

SPECIFIC I-CANTS ....................................................................................................................... 39

GENDER-RELATED I-CANTS ......................................................................................................... 40RACE/REGIONAL I-CANTS............................................................................................................ 40SOCIAL I-CANTS........................................................................................................................... 40INERTIARULESTHESUBCONSCIOUS:ITDOESNTLIKECHANGE............................... 41

WHAT CAUSES I-CANTBELIEF?................................................................................................. 42YOUCANCHOOSETOABANDONTHESEOLDI-CANTBELIEFS................................... 43ISITANYWONDERTHATTHEYDONTGETIT?................................................................ 45

THE SECRET OF KNOWING............................................................................................................. 45

ITS ALL RIGHT FOR HIM .............................................................................................................. 47

ICONFESS ...................................................................................................................................... 48MONEY:THE ROOT OF ALL HAPPINESS? ...................................................................................... 52

WANTING TOO LITTLE .................................................................................................................. 53

HOW DID IDO IT? ......................................................................................................................... 62

STEPTWO:TAKE RESPONSIBILITY FOR YOUR OWN LIFE!......................................................... 64THEMORETHINGSYOUDO,THEMORETHINGSYOUWILLENJOY ............................ 65

STEPFOUR:SAY IT -BELIEVE IT!............................................................................................... 66

TACKLING PARTICULAR I-CANTS............................................................................................... 67

HOW DOES THE METHOD WORK?................................................................................................. 67QUIZ............................................................................................................................................... 69CHAPTERNINE .............................................................................................................................. 73SUCCESSFUL GOAL SETTING ......................................................................................................... 73SUCCESSFUL GOAL-SETTING BRINGS ALMOST MAGICAL RESULTS! .............................................. 73

WHAT IS GOAL-SETTING? ............................................................................................................. 73CHAPTER TEN ................................................................................................................................ 83BUILDING PSIBELIEF.................................................................................................................... 83KEEPGOOD,ACCURATEBOOKS ......................................................................................... 104



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Chapter One A New Start

This book is about belief. Believing in yourself. Believing that you can have more, thatyou deserve more. A few years ago, I didnt believe. I didnt believe in myself enough to

get the things that I really wanted. I thought that those things were for other people - a

nice house, a good quality car. At best I thought (if I did think about it at all), that one

day, at some distant, undefined time in the future, I might have a few of those things. Butnot many. I was jogging along, working for a major U.K. Corporation, underpaid and

with no hope of promotion. I was renting a flat and driving a beaten-up old car which

would hardly pass its road-worthiness test. My love-life was a mess and my bank balancewas very red.

Financially I was just holding my life together; the same as most people. I received

weekly letters from the bank demanding repayment of my unauthorised overdraft. There

was no hope of promotion at work, and hence no hope of a salary increase.

I was also enmeshed in a deeply unhappy relationship from which I couldnt seem to

escape.

Does this story sound a bit like yours? At least in places?

Dont worry, there are millions of people in this country with a very similar tale to tell.

About this time, someone gave me a Positive Thinking book. I dont remember the title,

but I do remember that when I read it I was very sceptical.

That book had a very simple message. The message was this:

BELIEVE THAT YOU CAN DO SOMETHING AND YOU WILL DO IT

This sounded so ridiculously simple, that my first reaction was to laugh it off, and forget

the money that I had spent on that book. But something kept nagging away at me; I

couldnt seem to get that simple message out of my mind. I ended up reading the bookseveral times over.

The idea was so simple; yet it had a ring of truth about it.

Could it really be so easy? Was there a way that I could apply this principle and improve

my own circumstances?

After reading and re-reading that book, I decided that I had nothing to lose. It wasntactually going to cost me anything to try this idea. I wasnt being asked to send in any

more money or invest capital in a Get Rich Quick scheme; I was merely being asked to

believe; to have faith in myself. I figured that it couldnt be a bad thing to have faith inmyself, regardless of whether or not I got rich at the end of it.

I also knew that if these principles could work for me, then they could work for anyone;

because I had almost nothing! I was in exactly the same situation as most people. If, by

putting these principles to work, I could start from nothing and get even a fraction of thethings that I wanted, then I must be onto a winner!

From that moment on, there was no stopping me. I read every book about Positive

Thinking that was going. Some were terrible, some were very good; but all were lacking

in something.



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Even at this early stage, before I had applied the principles of Positive Thinking; I

thought to myself, If this works, Im going to write my own book and pass on myexperiences. In a sense I was using myself as a guinea-pig. If these principles could

work for me; they could work for anyone!

What Did I Do?During the following months, I put together my own system of success through Positive

Thinking, (this is the Midas Method, the system which I am going to share with you in

this book). I then put that system to work, using myself as a human guinea-pig. I made alot of mistakes in those early months, but gradually I evolved a system which started to

bring unbelievable results for me. When I first realised the potential of this system, I felt

as though I had discovered a secret formula, a formula which, if it worked, could lead tohuge success for me; and if it failed... well, I wouldnt have lost much.

Over the next few years I fine-tuned the Midas Method to bring HUGE personal benefits

for myself, I felt as though everything I touched turned to gold!

The Result?

It took me eight years. Now I drive the car I want, (a BMW worth 30,000.) I live in a

house worth 250,000, my net assets are in excess of a million pounds.

Thats not bad going for eight years is it?

But I think thats a long time! Remember, I was developing the Midas Method as I went

along; you dont have to do this. I will hand you the method on a plate! You wont haveto waste valuable time developing a system from scratch like I did - you could achieve

your goals in far less time if you wanted to.

How Did I Do It?Now this is the important point. I want you to trust me and believe what I am now going

to tell you:

I achieved my million pounds (and all the other things), by using my own system which I

call the Midas Method. This is the system outlined in this book. I did not, (as in a lot of

Get Rich Quick books), have a helping hand from anyone.

Nobody left me a penny. I have no special talents or abilities, (although I have my fairshare, just like you). I wasnt lucky in the sense that I discovered that my house was

built on an oil well, or that I gambled money and won. Ive had my fair share of good and

bad luck over the last eight years - just like you.

Starting with a large overdraft, I achieved everything that I have today by simplychanging my beliefs. By believing that I deserved these things. By believing that it

wasnt just other people who made money or got the good things in life - by believing

that I could do it if I really wanted to. Thats all.

Its that simple. This is the only major secret I am going to impart to you in this book.The rest of the book is devoted to convincing you that what I say is true.



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Why do I need to convince you? Because if you genuinely believed what I said, you

would already be well on the way to having everything you wanted. You would not needthis book, and you probably would not have bought it.

The very fact that you are reading this book means that you probably dont have

everything you really want. Im telling you that the main thing stopping you from having

everything that you really want is BELIEF.

You can have it if you believe that you deserve it.

What this book does is to batter away at your disbelief and scepticism until you are atleast at the point where you will try my system. If you will only trust me enough to try,

then Ill lead you step-by-step to the stage where you wont need faith that what I say is

true; you will know for yourself. How? Because I guarantee results every step of the way.By getting positive results - by seeing the system working - you will start to believe.

Its this step-by-step approach which makes the Midas Method so effective. Why?

Because you get results every step of the way. You can see the system working with your

own eyes and you are not asked to accept too much on blind faith. For example, take thefollowing statement:

BELIEVE IN YOURSELF AND YOU CAN HAVE AS MUCH MONEY AS YOU

DESIRE

Do you believe this statement? The chances are that you dont (at this stage). So what

would be the point in me telling you to recite this over and over again until you believedit? You wouldnt! You would just get bored and give up; then you would put this book on

the bookshelf and forget it! Thats not what I want.

I want you to succeed. I want you to have all the things you deserve. I achieved

everything I ever wanted by using this system and this system alone. Dont let your

scepticism and disbelief stand between you and success.

Harmful Beliefs

You probably believe (quite strongly) that there are all sorts of things standing between

you and a large amount of money. (I use money as an example, you might wantsomething else.)

You probably believe that all or some of these things stand in your way:

1) Age: (Im too old/young.)

2) Sex: (Its tough if youre a woman/man.)3) Background: (I never had a chance.)

4) Physical abilities: (With my wooden leg? Forget it!)5) Luck: (I never get the breaks.)6) Education: (I was in my first job at thirteen.)

7) Race: (Its hard if youre Black/Chinese/Asian etc.)If you hold such strong beliefs (and the chances are that you hold at least a few of these) I

would be wasting my breath just telling you that you are wrong!



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You will only change your belief if I give you the evidence to allow you to change your

belief. My step-by-step approach gives you the evidence you need to prove that theMidas Method works. Armed with the evidence, you will then believe in the system.

This is where all the other systems go wrong. They ask you for too much faith, too early.

The result is that people get bored and give up. They might try the system a few times out

of curiosity, or, if they are particularly diligent and hard-working, they might try for afew weeks, but the end result is the same for most people - they give up.

Perhaps that is what the authors intend; that way no-one asks for their money back!

The Midas Method leads you step-by-step through a series of exercises which prove

beyond doubt that belief can indeed work wonders. In fact I guarantee results - fast, and

every step of the way.

You will be given a series of small, achievable tasks and be asked to apply the system tothem. These tasks will easily bring results in weeks or even days. When you have proved

(to yourself), that the Midas Method works for these small tasks, then you will move onto

larger goals.

If you follow my instructions faithfully, I guarantee that the results will be little short ofmiraculous!

Starting from NOTHING, I obtained a MILLION POUNDS using only the secrets

divulged to you in this book. I obtained a great many more things besides. For example, I

only work two or three days a week making money, the rest of the time is mine to dowith as I please - I dont have to work at all if I dont feel like it!

If I can do this, starting with an overdraft, I KNOW that you can - because there is

nothing special about me. Its all very well if someone tells you how they made a

million after Daddy left them half a million! Anyone could do that! It is also

interesting, but irrelevant, if someone who is a brilliant inventor, or a financial genius,makes a million. Good for them! But where does that leave the ordinary person like youand I?

If you are in anything like the position I was in, then youll probably have almost no

spare money (perhaps a few hundred if you sell some things!) and you probably are not

absolutely brilliant at any one thing. You are exactly the sort of person this book isaimed at. Forgive me for categorising you, but I wrote this book for the normal, ordinary

person who has a genuine desire to obtain everything they have ever wanted. It CAN be

done; I know, because I did it!

You are on your way to an exciting new life. A life where you can achieve ALL of thethings you want to achieve; where wealth, success and happiness are within your grasp.

Will you reach out with me now and take them?



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Chapter Two

The Secret of Success

There are four steps to attaining everything that you want in life. They are simple steps

and I will tell you what they are:

1. Know what you want.2. Believe that you are worth it.3. Believe that you can achieve it.4. Go out and get it.Now; (and this is surprising part of the system), most people would think that itemnumber four -getting what you want - is the biggest obstacle standing in their path. THEY

WOULD BE WRONG!

You will be surprised to learn that knowing what you want and believing that you can get

it, form over SEVENTY-FIVE PERCENT of the secret of success. Yes, 75%!

Actually going out and getting the things you desire is only 25% of the battle!

You, like me, and millions of other people, have probably spent a lifetime thinking that itwas the other way round! You probably thought that belief in yourself and knowing what

you want formed 25% of the solution, and that getting the things you want formed 75%.

This is the first of many minor secrets which I will impart to you in this book.

Believe me, it makes a big difference knowing that your mental attitude is responsible for75% of the obstacles standing between you and success. When I first realised this, it was

as though a cloud had lifted from my vision. I felt as though I had been swimming under

water for years and had suddenly popped my head above the surface and realised thatthere was a whole new world out there.

Why is this knowledge so important? Because it totally shifts your perspective on theproblem! Before I realised that belief in myself and knowledge of where I wanted to be,were so important, I had blamed external circumstances for my lack of success. Believe

me, I blamed anything and everybody rather than myself. I said things to myself like:

If only I had been born rich, or someone had left me some money, then I could do so

much.If only I had chosen a different profession; this job is a dead-end, its too late for me to

retrain.

Other people get rich, not me. They probably do it illegally anyway; either that ortheyre lucky.

I dont have any special talents or abilities. Its all very well if youre a brilliant designer

or a financial whiz,but how will the likes of me get rich?

And on and on and on! I spent a great deal of time and energy re-enforcing my Negative

Self Image, then finding reasons why I could not possibly make a success of my life. Ispent many hours doing this; I worked at it very hard!



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Are you as guilty as I was? Do you spend time thinking up detailed and plausible reasons

why you cant have the things you want? Worse still, do you firmly believe that you are aspecial case, that your unique circumstances totally exclude you from success and

happiness? Are you prone to thinking, Its all very well for him, but...?

Together, we will shatter the illusion that your present situation is caused by external

influences over which you have no control. Using the techniques explained in this bookyou will come to know for yourself that you can control your own destiny, that you can

call the shots, that you are not a puppet whose strings are being pulled by some external

agency.

It is because belief in yourself and knowledge of where you want to be are so vitallyimportant to success, that this book is devoted totally to convincing you of these facts.

I am not going to try and tell you exactly how to achieve your goals in practical terms,

although I do give some guidance in a later chapter. I am not going to give you any secret

racing formula or lottery system. The reason for this is simple - everyones goals will bedifferent.

Some of you reading this book will want a million pounds, some will want less, or more.

Others reading the book will not want money at all, but perhaps a change of career to a

more useful field of employment, or success in their creative endeavours. Obviously nosingle practical method could cover all of these goals; it would be pointless trying to

devise one.

However, it doesnt matter! I would not even have begun to devise the Midas Method if I

thought that the secret of success lay in some practical method (like a lottery system orGet Rich Quick scheme). I know, (and I hope to convince you), that most of the secret

of success is about believing in yourself, and only a small part is in actually doing the

things needed to bring success.

When you know where you are going, and believe that you can get there, the results arealmost magical! I cant explain it rationally; the path just opens up for you. Things just

happen. A desire which was just a pipe dream suddenly becomes a reality.

That is what makes my system so exciting. By applying yourself to changing your beliefstructure, the whole world opens up to you!

Right now, I dont expect you to believe that what I say is true, but I do ask you to keep

an open mind and not dismiss it out of hand. The only thing which is preventing you -

right now - from starting out on the pathway towards success and happiness, is yourscepticism. Your rational mind will tell you that it cant possibly be that simple, there

must be a catch!

Im telling you that it REALLY IS SIMPLE! When I suspended my disbelief, eight years

ago, I gave myself a chance in life; after all, I had nothing to lose. But what have you gotto lose?

Nothing! If what I am telling you is untrue, then ask yourself why I bothered to write this

book at all? It isnt to make money out of writing books, because firstly theres no

money in it, (unless you are a top-selling novelist) and secondly I am offering to give youyour money back if my system doesnt work!



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You will need belief in order to change your life as from today. Belief that I have no

ulterior motive in telling you the things which you will read in this book, and mostimportantly, belief enough to TRY my system. Ultimately, thats all I ask.

Together, lets have a look at BELIEF. The amazing factor which accounts for a massive

FIFTY PERCENT of the pathway to success.



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Chapter Three

Believe in Yourself! Youre Worth it!

Belief is the first and most important secret of happiness and success.

How much do you believe in yourself? How much do you think that other people orcircumstances control your life?

Right now, at this very moment, you are reading this sentence at a certain stage in your

life. Think about your life for a minute or two.

Think about the financial side, for a start. How well off are you? Take a look around you

at your possessions; think about your bank balance and savings account (if you haveeither), think about your total wealth.

Now do a little exercise: On a piece of paper, add up your total wealth, (this can be done

in a very short period of time).

Do it roughly; theres no need to be exact. Write down your big assets first, with anapproximate price next to them, then your most expensive possessions, then the

approximate value of your other possessions. The result could look something like this:

House (less mortgage owing) 25,000

Car 1,000Total savings 2,500

T.V. 200

Video 300Jewellery 1,000

Household equipment (cooker etc) 2,000

HI-FI 200

Other household items 3,000All furniture 5,000

Clothes 2,500

TOTAL 42,700

You may think that the person in the above example is rich, or poor, depending uponyour own circumstances. That doesnt matter; just write down your own figures and add

them up.

Please dont skip this exercise or any of the others which I suggest; they are a vital part of

your training. I know the temptation is just to carry on reading; but fight it! Take timeout to do the exercises; they will pay huge dividends.

Now look at your total. How do you feel about your total financial worth? Are you happyor unhappy about it at this stage of your life?

The chances are that you would like to do better; probably a lot better.

Now I want you to try something: Imagine being in a better financial position. Strongly

visualise yourself driving the car you really want or living in the house you have always

desired; spend a little time over this until you can really imagine yourself in this betterposition.



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Now ask yourself a vital question: Do I believe that I am worth this? Ask yourself this

question now. Think about it for as long as it takes to come up with an answer (and thatcan be a surprisingly long time for such a simple question).

Think about the house or the room(s) where you live. The chances are that you want a

better place to live - I have never met anyone who didnt - so think about the next step up

for you. If you live in one room, imagine your own self-contained flat. If you live in aflat, or a semi, imagine that you are in your own detached house. If you live in a detached

house, think about a larger one with more rooms in a more exclusive area. Hold the

image in your mind and ask yourself Am I worth it? Do I deserve this?

Dont be distracted by practical considerations of how you might achieve this stepforward, just ask yourself if you believe that you deserve it.

If the answer is an emphatic YES! then great - you are well on your way to achieving

more. If the answer comes back as NO or you are unsure, then join the club of millions

of people who have not yet started to believe in themselves. Right now you are totallytrapped by your lack of belief. No wonder you dont have the things you want - like a

nicer place to live. You dont believe that you are worth it!

Until you start believing in your own worth, there is not a single chance in ten thousand

that you will ever achieve the happiness you really deserve. Why? Because no matterhow hard your conscious self works towards achieving these things, your subconscious

knows that you are not worth it! Your subconscious will go to great lengths to sabotage

all your efforts and ensure failure - your conscious and subconscious minds will not be

working as a team! In fact they will be pulling in opposite directions, like a tug of war.Unlike most tug of wars, where the teams are evenly balanced, in this case the odds are

highly uneven because the subconscious ALWAYS WINS... unless you use the correct

methods.

What will happen if your conscious mind is trying to improve your lot in life, but yoursubconscious mind is working, like an underground resistance organisation, to foil yourplans? Ill tell you. Your best laid plans and efforts will accidentally come to grief. You

will make silly mistakes which will ensure failure. You will have a terrible run of bad

luck, or maybe sudden ill-health will prevent you from attending a vital meeting, or

going on holiday, or something else which is important to you. In short, yoursubconscious mind will try every trick going to ensure that your efforts are neutralised.

And it WILL win.

Your conscious mind knows nothing at all about these secret plans of sabotage and

mayhem! It thinks that it is trying really hard to achieve the things it wants. It cantunderstand why things keep going wrong. It is amazed that every time it gets close to

achieving a major goal, something always seems to go wrong at the last minute!

After trying for a few times and failing, the conscious mind will start calling FOUL!

and begin blaming external agencies for its downfall. You will start complaining aboutbad luck and everyone being against you; eventually you will reach the rational

conclusion that there is no point in trying any more! Then you will give up.



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In fact the conscious mind was right. A foul was being committed, but it came from a

member of its own team! Instead of looking outside for the offender, the conscious mindshould have been looking inside!

Handsomely Equipped to Fail

I know a man who, outwardly, is a very successful businessman and a brilliant salesman.I worked with this man for many years and I always admired his enthusiasm anddedication to his business. He worked really hard - sometimes twelve hours a day and

most weekends. This man was going places.

Outwardly he appeared to believe in himself and what he was doing. He knew that he

wanted to be a millionaire and to run a large, successful company; and he knew how toget there.

Ill be honest with you and tell you that I wanted to be like this man; he seemed so sure of

himself and where he was going. Im only glad now that I didnt follow too closely in his

footsteps!

The first disaster came after I had known him for only a year. His business suffered aterrible setback and nearly went bust, resulting in him having to work even harder in

order to save the company. I felt really sorry for his bad luck, but also somewhat

puzzled about how the disaster could have happened in the first place. It seemed to methat he had made a number of fundamental business mistakes.

Then other accidents started to happen. Some time after he had saved the business,

things started to look really good for him. His enthusiasm increased and he redoubled his

efforts to make a success of it. All the ingredients were there and the business started totake off.

But whoops! Disaster struck again, and knocked him back down to a level lower than he

had initially started from. This cycle happened at least five times, and it became obviousto me that this was not a coincidence! No-one could have so much bad luck; it had to besabotage! I watched the man carefully during all of this, and began to notice how he was

subconsciously sabotaging himself to ensure failure.

Thats right! He was ensuring his own failure! Why? Because although consciously he

was trying really hard for success, subconsciously he didnt believe that he was worth it,and so consequently his subconscious took the necessary steps to ensure that he failed!

This man did not have a Positive Self Image.

I watched him trying to sell a large order, at boardroom level, to a major Corporation; he

was brilliant. The people liked him, they liked his company and his product; they were

ready to sign an order worth tens of thousands of pounds. All he needed to do was to shutup! Instead, to my horror, he carried on selling! He started inventing wilder and wilderreasons why they should give him the business (they were ready to anyway). He went on

and on and on... At first, the gathered executives started to look bored, then incredulous.

One or two even suppressed a laugh. In short, he had blown the deal and turned a certainorder into a disaster. Furthermore, he could not seem to understand what he had done

wrong!



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At another sales-pitch, I watched him sell over one hundred thousand pounds worth of

equipment to a major U.K. company. This equipment was to be distributed to everyoffice of the company and would help them to increase sales. Again, he had closed the

deal and they were ready to sign, but at this point he introduced his master plan which,

he explained to the assembled buyers, was one further reason why they should buy from

him. This master plan consisted of a method of servicing the equipment, (located all overthe country), at a low cost to the client. His proposal? To use senior citizens to do the

servicing, because, he explained, they had plenty of spare time and could make use of

cheap rail concessions to travel to service calls at half price!

The assembled audience went very quiet, waiting for the punch-line - which never came.It gradually dawned on them that he was serious, and a few embarrassed coughs signalled

the loss of another large order.

I havent seen this man for several years, but the last I heard he had lost his house and

practically everything he owned. To this day, Im sure that he still has no idea at all whyhe failed. Hes probably starting another company right now, and hoping that he has

better luck.

Digging Holes

I have told you about this man in some detail because I want you to understand that it is

not enough just to say that you believe in yourself; you must really believe in yourself.

It is not enough to work really hard towards your goals. As you have seen from my story,

hard work brought my friend nothing but disaster. To give a silly example: you couldwork hard all week long digging a large hole in the ground, then work hard all the

following week filling it in again! You would have put two weeks of solid effort into

something and achieved nothing! Most people spend a lot of their lives digging holes and

filling them in again.

As I said right at the beginning of this chapter, the actual work associated with achieving

your goals represents only twenty-five percent of the task. Believing in yourself,

believing that you are worth it, represents over 50% of the task. That is why I am

dwelling on this important subject. If you do not truly believe that you are worth it, allyour hard work will come to nothing. You will be like my friend, working hard, day after

day, trying, striving and sweating towards your goals, when all along, your subconscious

mind is assuring your failure.

IF YOU DONT BELIEVE IN YOURSELF YOU ARE HANDSOMELY

EQUIPPED TO FAIL!

No amount of effort on your part will assure your success. Not even luck will work. Ifyour Great-Aunt Aggie left you a fortune, and yet you didnt believe that you were worth

leaving it to, then within a short while it would be gone, slipping away through your

fingers, frittered away on useless schemes and ideas.



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Two Types of BeliefI have talked a little bit about one type of belief, the belief in your fundamental worth as a

human being, the belief that you deserve all the things you are striving for. This type ofbelief stems from having a Positive Self Image. I have called this type of belief PSI-

belief, (Positive Self Image Belief). It is the single most important factor in achieving

success and MUST be obtained before you can succeed.

Later, Ill show you how to increase your PSI-belief to a point where you can achieve allof your dreams and ambitions.

The other type of belief is your belief in your ABILITY to achieve your goals. This typeof belief is easier to get than PSI-belief, but it is an equally important ingredient of your

success equation. I call this belief I-CAN belief.

Both PSI and I-CAN are ESSENTIAL before you can succeed. Both of these beliefs must

be in place before you can start seriously working towards your major life-goals.

PSI BELIEF IS BELIEF IN YOURSELF

I-CAN BELIEF IS BELIEF IN YOUR ABILITIES

These two beliefs are quite distinct and separate from one another. The first is much moreimportant than the second, and far harder to obtain; but I repeat that BOTH must be

obtained before you can succeed.

My friend in the story was lacking in PSI-belief but he did have I-CAN belief. His lack ofPSI meant that he did not believe that he deserved to succeed; he didnt think that he was

worth it. I-CAN is your belief in your ability to achieve something. Whilst it rests upon

the foundation of PSI it is a more intellectual and rational belief. Interestingly enough,my friend was not lacking in this second type of belief; he genuinely, (and correctly),

believed in his sales ability. But he was severely lacking in PSI-belief, so whilst he knew

what he wanted, and believed in his ability to get it, he didnt believe that he was worth it- so he failed.

Because this is such an important point, I want to summarise what I have just said:

PSI-belief is concerned with how you feel inside about yourself. It is about having a

Positive Self Image; knowing that you deserve more, that you are worth it. I-CAN belief

is concerned with convincing yourself that you are ABLE to achieve your goals.

I want you to clearly understand the difference between these two types of belief, so letme give you an example which will help you: Mary, David and Sue have always longed

to go on a skiing holiday. Mary is lacking in both PSI and I-CAN belief. Lets hear what

she has to say:

MARY: I would love to go on a skiing holiday but I have so much to do at home, theresthe dog to feed as well, and it would be selfish of me to take a break whilst the children

are so young. Anyway, Im really clumsy; Id never get the hang of it.

TRANSLATION: My needs are less important than a dogs and I couldnt do it

anyway. David is lacking in PSI-belief: lets listen to him:



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DAVID: Skiing is for rich people, not for the likes of us. Pity really because Im sure I

would be good at it.

TRANSLATION: Im a second class citizen and Im going to make sure that I stay thatway. I dont doubt my abilities though.

Sue is lacking in I-CAN belief. Heres what she might say:

SUE: A holiday is a really great idea. I deserve a break after the year Ive just had. The

children can go to my Mothers, shed love to have them and the change would do them

good. Does it have to be skiing though? You have to be really athletic and muscular dontyou?

TRANSLATION: I feel good about myself inside and know that I am worth this break.

However, I have doubts about my abilities, and Im a bit scared of this unknown

challenge.

These examples should help you to understand how different the two beliefs are. I am

now going to tell you something which you might find surprising: PSI-belief is to do with

FEELINGS and EMOTIONS about yourself, and is not easily improved by logicalargument, whereas I-CAN belief is more rational, and is open to logical argument. Thisbecomes obvious when we look at our erstwhile skiing friends. No amount of rational,

logical argument about how easy it is to ski, how cheap the kennels are, or how much the

children might enjoy her being away, will convince MARY to go on this holiday.

Why? Because she doesnt think she is worth it! All this talk of dogs and children is just asmoke screen to give her an excuse for not going. If I did try to convince her, the

conversation would go something like this:

ME: Mary, why dont you take this break, you deserve it!

MARY: But who would look after the dog?

ME: There are plenty of excellent kennels close by, but if you dont fancy them then Icould look after it for you.

MARY: Thanks; but its not just the dog. Dont forget Im a Mother and have certain

responsibilities to my children. I cant just get up and leave them.

ME: Sure you can! Theyre old enough now, and youve told me many times that your

Mother would love to have them.

MARY: Thats true, but I couldnt really afford to go. There are so many other things I

should spend my money on, like clothes for the children.

ME: Why not spend it on yourself just this once?

MARY: Anyway, I couldnt leave the house empty for all that time, there are lots ofburglaries around here.

And on and on and on! One excuse after another. Do you see what I mean? Marys

practical problems are purely incidental to the central message which runs through her

every sentence. This message is: Im not worth it. I should spend money on other peoplenot me. I dont deserve a holiday.

Do you see that no amount of rational talking or explanation can help Mary?



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SUE, however, is a different proposition. She has a fundamentally Positive Self Image;

all she needs is a little convincing and reassurance. I could probably persuade her to go ifI told her about the easy slopes, the beginners classes, and the fact that there would be

dozens of people just like her. In other words, by presenting a rational argument, I stand a

good chance of boosting Sues I-CAN belief. A talk with Sue might go something like

this:SUE: Ive never been skiing before, I couldnt do it. Surely you have to be really

fit?

ME: Nonsense! Most of the people going wont have been before. There are beginners

classes and excellent training.

SUE: Im too old though. Theyre all youngsters arent they?

ME: Are you joking? Last time I went there were three people over sixty who were therefor the first time!

SUE: Id be scared of hurtling down those long slopes like you see on the television.

ME: (Laughing) You only get to go on those slopes when youre good and ready. Youllbe starting out on the flat!

SUE: Really? Perhaps it would be fun after all.

A little more rational argument and Sue might be willing to go. Notice the differencebetween Marys message and Sues message:

MARY IS SAYING Im not worth it. SUE IS SAYING I cant do that. These are

very different statements.

Notice also, how I was able to persuade Sue by rational argument? A lot of the actual text

of this book is designed to do just that; increase your belief in your abilities (I-CAN) by

presenting you with a reasoned argument.Increasing your belief in your own worth (PSI) is a far more difficult proposition

because, as I have said, it is not amenable to rational argument. No amount of reasonable,logical argument on my part will increase your feeling of self-worth by one jot.

But because it is VITAL that you have a Positive Self Image, a large part of the method is

devoted to increasing your belief in your self-worth.

Do you remember at the start of this chapter I asked you to take a little time over askingyourself the question Do I deserve a larger house? This is because I knew that PSI-

belief was not easily approached by such intellectual questions. PSI-belief is lodged so

firmly in the subconscious mind, that I asked you to IMAGINE being in your new home.

The coins of the subconscious mind are IMAGES, just as the coins of the conscious orrational mind are THOUGHTS.

How to Tell i f You Have a Negative Self ImageIf, like my friend, you have a Negative Self Image which is impeding your progress, thenit MUST be corrected before you have any chance at all of succeeding. Correcting this

NSI represents the fundamental foundation of my method. Without it you are wasting



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your time trying to achieve any of your life-goals. With a nasty NSI lurking in your

subconscious, your very best efforts are doomed to failure.

I will show you how to eradicate this NSI later in the book, after you have completed aninteresting quiz to determine the level of your NSI; but it is important that you realise the

difference between PSI-belief and I-CAN belief at this stage.

The actual level of your PSI-belief will determine the amount of time you have to spend

improving it. All readers will have to spend SOME time on this vital area.

Because all this talk about conscious and subconscious minds can be confusing, let mesummarise this chapter briefly:

YOU WILL NOT ACHIEVE YOUR GOALS WITHOUT BELIEFTHERE ARE TWO TYPES OF BELIEF: PSI BELIEF AND I-CAN BELIEF

PSI-Belief reflects how you FEEL about yourself deep down inside. It is about your level

of self-worth. PSI-belief CANNOT be improved by rational argument, reading books, ordiscussion. It CAN be improved by the type of exercise given later in this book. You

MUST have a Positive Self Image if you are to succeed - you must believe that YOU

ARE WORTH all the good things in life, you must believe that YOU DESERVE IT.Without this belief you will fail.

I-CAN belief reflects how capable you think you are on a nuts and bolts level. It

concerns how you THINK about your abilities and what you BELIEVE is possible or not

possible for you. It is largely a learned response and is heavily determined by yourupbringing and schooling. An example of this is the message: Women dont become

engineers, which effectively prevents all but the most determined women from

becoming engineers.

When you have PSI-belief and I-CAN belief then you are HALF WAY to success. YES;

HALF WAY! This is the most difficult and challenging part of the method which I amsharing with you.

Formula For SuccessWe are now in a position to re-write our simple formula for success given at the start ofthe book:

SUCCESS IS:

25% PSI-BELIEF

25% I-CAN BELIEF25% KNOWING WHAT YOU WANT

25% GETTING THERE

Well, PSI and I-CAN added together make a giant 50% of the formula!

You are now well on your way to understanding why belief is so important to yoursuccess. Let us now examine PSI-belief in detail, and see how we can improve it.



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Chapter Four

PSI Belief -The Rock Upon Which Your Success Will be Built

PSI (pronounced sigh), means Positive Self Image. We should all have a Positive Self

Image if we are to be happy, successful, loving and complete human beings.Unfortunately, few of us have a very strong PSI, and a lot of us have a pronounced

Negative Self Image (NSI).

In the previous chapter I told you how lack of PSI-belief WILL prevent you from

achieving the things you want in life. How much it will prevent you, depends entirelyupon the depth of your Negative Self Image. There is a very simple relationship between

your PSI and your achievement potential: the STRONGER your PSI, the MORE you will

achieve. The converse is also true: the STRONGER your NSI, the LESS you willachieve.

Remember that this is INDEPENDENT of your abilities, and independent of luck,

although these two are frequently blamed for the failure which always accompanies a

Negative Self Image.

I also told you that PSI cannot be improved by rational argument, this is because thesubconscious mind does not understand argument, and PSI is buried deep in the

subconscious.

Therefore I will not devote this chapter to telling you what a really wonderful human

being you are and how you deserve all the things you really want in life. Although this istrue, it will not have much of an effect on your Negative Self Image.

Instead I want to explain a little bit about how people get Negative Self Images in the

first place; then Ill tell you how to dramatically improve your PSI to the point where you

can unlock the doorway to success.

Where Does NSI Come From?All people are dealt a full hand of PSI at birth. Deep in the womb, the baby feels warm,relaxed and loved. It has no inkling of the potential dangers which lie outside. If it could

enter into a discussion with you, it would probably say that it felt valued and wanted; in

other words, it would have a high PSI-level. (Arguments about pre-birth traumas asidefor the moment.) After birth, the baby enters the stage of life upon which will be

enacted an important drama. All good drama has conflict as an underlying theme; and in

this case the conflict is between the forces which increase the childs PSI level, and thosewhich decrease it.

You entered onto this stage the moment you were born, and since that moment, you have

been subjected to some forces which made you feel good (increased your PSI), and some

forces which made you feel bad (decreased your PSI or increased your NSI). Theseforces we will call strokes. (A term used by Dr Eric Berne.)

The present level of your PSI-belief is a direct result of these conflicting strokes

throughout your past life. If you have a high PSI, then you received more (or better



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quality) positive strokes than negative. If you have a low PSI, then you received more (or

stronger) negative strokes than positive.

I will now tell you something which is very important: These strokes have far more effectupon your PSI when you are younger than when you are older. (By older I mean over

about twelve!) Remember also that strokes are stored away subconsciously, so you dont

have much access to them via your conscious mind.

Positive and negative strokes started to accumulate when you were born (some wouldargue before). As a baby you immediately started to store away feelings about your own

self-worth (PSI- belief), depending upon how your parents handled you and spoke to you.

If they spoke softly and were kind, loving and gentle, then your PSI started to increase.On the other hand, if they were rough and unkind, your PSI started to decrease. In the real

world, most babies are neither loved absolutely, or continually brutalised, so you

probably received a mixture of positive and negative strokes. Hopefully you received far

more positive than negative, but if it was the other way round, then you were off to a badstart with a pronounced NSI.

The process did not stop there. As you grew up into a toddler and learnt to speak, youstarted to be bombarded with messages intended to alter your PSI one way or another.

Wait a minute! Surely the PSI is not affected by messages like these? Thats right! It isnot really affected by the CONTENT of the message (although the I-CAN is!), but it IS

affected by the EMOTIONAL TONE of the message. Put simply, the WORDS are not

important, it is the WAY THEY ARE SAID which affects the PSI.

For example, you could say really softly, gently and lovingly to a one-year-old: I wishyou would go and boil your head, I cant stand the sight of you! The chances are that the

child would smile sweetly back at you. Alternatively, you could yell loudly and angrily at

the same child: I think a banana is a yellow skinned fruit! and no doubt it would burst

into tears and become very upset. The CONTENT was unimportant, it was theEMOTIONAL TONE which had the effect.

I will now tell you something surprising: Even when you are old enough to understandlanguage it is STILL the emotional tone of the message which affects your PSI-level and

not the content. (The CONTENT affects your I-CAN level but we will be discussing that

in the next chapter.)

Let me give you some examples:

Danny is four years old and very pleased with the model boat he has just made. Hetoddles up to Daddy and proudly displays his handiwork. Daddy says in a flat monotone

without looking up from his paper: Thats really very good Danny, well done. Danny

feels dejected and toddles off to play by himself. Although the CONTENT was correct,the EMOTIONAL TONE did not support it! The EMOTIONAL TONE effectively said:

I dont care about you, Im far more interested in my newspaper. And this was the

message received and filed away in Dannys subconscious. Score minus-one for DannysPSI-belief!

How about this though? Danny toddles up with his model boat and shows it to Dad. Dad

puts down the paper, takes the boat, admires it, smiles broadly at Danny then gives him a

great big hug. ALL WITHOUT SAYING A WORD! Danny goes away glowing with



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pride, even though the verbal CONTENT of the exchange was zero! Score plus-one for

Dannys PSI-belief!

The messages received between birth and about five years old play a major part indetermining your present level of PSI-belief. I would estimate that these messages

formulated over half of your PSI belief, and that the remainder came as a result of all the

years since!

If at least half of your PSI-belief was formed before you were five, is it any wonder thatyou cannot access it via your conscious mind? It is there nevertheless and it controls your

life as effectively as a puppet-master controls a puppet.

School DaysWhen you went to school you opened yourself up to an absolute barrage of messages, a

great many of which affected your PSI-belief. Even here, though, the CONTENT did notreally affect your PSI-belief, but the EMOTIONAL TONE certainly did.

Supposing your mathematics mistress took you to one side and said to you very kindly:Although you have a lively and inquiring mind, and despite the fact that you have tried

really hard this year, I feel that maths is probably not the subject for you. However, yourmany other abilities outweigh this and I have suggested to the headmistress that you be

allowed to join the fourth year Latin class.

The CONTENT of this message is a bit of a downer. She is effectively saying that you

are useless at maths, AND THIS WILL BE NOTED WELL BY THE I-CAN. However,she has not really affected your feeling of self-worth because her EMOTIONAL TONE

suggested that she liked you, and that you were a really worthwhile person.

Contrast this with the same treatment your friend receives at the hand of the dreaded Mr

Masters: Pay attention Jones, you disgusting, snivelling little creep! Just because youretop of the class and get every answer right, doesnt give a smart-ass like you permission

to dream your worthless life away staring through the window!

A little extreme perhaps, but the CONTENT was effectively telling Jones that he was

really good at maths! (AND THIS WILL BE NOTED BY HIS I-CAN), however, how doyou think the message affected his PSI? BADLY! His PSI-belief only heard the

EMOTIONAL TONE of the exchange, which effectively told Jones that he was not a

worthwhile person, and that the master despised and loathed him.

His PSI-belief will be greatly reduced if exposed to too much of this type of treatment -particularly if it is being re-enforced in his home life.

Out of SchoolAs we grow up and mature, we become somewhat less sensitive to direct assaults on our

PSI-belief. (As I said earlier, a large part of your PSI-belief is formed before the age of

five.)

For example, if you were involved in a car accident and an offended party started wavinghis fists and saying things like: Your sort shouldnt be allowed on the road, it is



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unlikely that you would allow this to affect your PSI-level. You would (hopefully) be

mature enough to make allowances for circumstances.

However, a great deal of PSI-damage can be done by a process called discounting. Putsimply, anything which discounts you as a human being is likely to decrease your PSI-

level. Two trivial examples will suffice - Im sure we have all experienced these, or

something like them:

You are waiting to get served at a crowded bar. Your turn comes and goes, but no matterwhat you do the barman seems to ignore you, (although he serves several people on either

side of you). You feel discounted and worthless because the implied message is: All

these people are more important than you, youre worthless. Or: You are waiting in aqueue, (a peculiarly British pastime), when someone pushes in front of you. Again you

feel very upset; not because you have to wait a little longer but because you received the

message: Youre so worthless Im not even going to acknowledge your presence.

Too many of these situations without the compensating positive strokes can cause agradual decrease in an otherwise mature persons PSI-level.

It is very important that you understand that PSI is a dynamic, changing thing and is

affected by daily positive and negative strokes. EVEN THE MOST RUGGED PSI

WOULD CRUMBLE IF DEPRIVED OF POSITIVE STROKES FOR TOO LONG.

No person is an island unto themselves. For example, if someone with a really high PSIwere to find themselves in solitary confinement, say in a prison camp where they were

being continually brutalised, and without access to positive strokes (e.g. from other

prisoners), it would be an alarmingly short time before their PSI level was reduced tonothing. This extreme example should serve as a reminder to us that we have to

continually maintain our PSI-belief.

Later in the book Ill be giving you methods for improving and maintaining your PSI-

level on a daily basis.

I was very excited when I first realised that PSI-belief was VITAL to achieving success,

because up until that point I had blamed external forces for my lack of achievement. Of

course these external forces (lack of money, bad luck) being external were OUT OF MYCONTROL. If they were out of my control I couldnt do anything about improving my

situation could I? I wasnt to blame! I could happily carry on moaning about my bad

fortune, complaining about my lack of abilities, talents or money and starting every othersentence with If only..... After all, what could I do about it?

When I realised that PSI-belief was the real controlling factor, and that all the other

things which I had blamed were MINOR by comparison to this, it was as though I had

suddenly woken up. The shock of realisation was quite a powerful and liberatingexperience. It is my sincere hope that through this book, you will come to have this

experience yourself.

I was still puzzled by one thing though. WHY does your subconscious mind prevent you

from achieving all the good things which you deserve? It seemed to me to be plainlystupid that a part of your mind could plot against you to stop you from being happy! I

could understand it if it were the other way round, for example if the subconscious mind

prevented you from smoking, drinking or taking drugs because it knew that these things



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would harm you! But the very reverse is true. Most of us do some or all of these things

KNOWING that they WILL harm us!

The Pay-offThe mind does not do things without a reason. There has to be a pay-off for all

behaviour, EVEN NEGATIVE BEHAVIOUR.

The pay-off for positive behaviour was obvious to me. We indulge ourselves in goodfood and drink and we wear nice clothes, because these things feel good and have very

few negative effects.

I could also understand the pay-off for physically harmful things like smoking.Obviously the instant pleasure was a stronger influence than the spectre of some possible

future health problem.

What I could not understand, for a long time, was WHY the subconscious should seek toprevent you from achieving something good which had no (obvious) negative effects.

Why should your lack of PSI make you act in a way which was guaranteed to make youfail, hence make you feel more miserable and worthless and thereby RE-ENFORCE your

NSI? It seemed like a vicious circle with no obvious reason or pay-off.

I pondered over this for a long time without coming to a firm conclusion. It seemed to me

to be an essential flaw in the argument, an irritating missing link.

A behavioural psychologist could easily have answered my question for me, but at the

time I didnt realise this. I had to read several psychology books before I found theanswer. The answer I found in those books may surprise you; it certainly amazed me!

Put very simply, I believe the answer to be this: The subconscious mind doesnt really

care a fig for happiness as such. Happiness is an extremely abstract concept anyway.

A Zen monk is exceedingly happy sitting for long hours every day meditating, whereas

you or I might be extremely unhappy doing this. I might be happy running a largecompany, whereas this same situation could cause another person extreme distress. You

might be happy painting pictures all day long, but I might find the same thing tedious in

the extreme. I might think that I would be happy with a million pounds, but find that Iwas unhappy when I actually got it.

The subconscious mind COULDNT CARE LESS about your goals, ambitions and

dreams. It is REALLY NOT INTERESTED in your plans to become a millionaire or

your ambitions to run your own chain of designer clothes shops. All these things are asillusory to the subconscious mind as your dreams are to your conscious mind!

The subconscious mind views the conscious mind as a whirlpool of thoughts, ambitions,hopes, half-formed ideas and sensory data and DOESNT PAY MUCH ATTENTION to

the detail -it finds it confusing. Similarly, the conscious mind views the subconsciousmind as a whirlpool of images, feelings emotions and dreams.

I was now on the trail of something big. If the subconscious mind doesnt give a damn

about your success or lack of success, (two extremely difficult concepts for the

subconscious mind to grasp anyway), what does it care about?



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Physical World ViewThe answer is SURVIVAL. Or, more accurately, MAINTENANCE OF A COHERENT

WORLD VIEW. Thats a bit of a mouthful, but what it really means is that thesubconscious is DESPERATELY trying to make sense of the external world and your

place in it.

Furthermore, IT DOESNT LIKE CHANGING ITS BELIEF IN THE WAY THE

WORLD IS! No sir, not one little bit! It doesnt mind making the odd little adjustment tothe picture; a little tweak here and there to keep the picture in line with the facts, but it

HATES making any major changes. Why is this?

Because the WORLD VIEW, which you painstakingly pieced together in your very early

years, is an essential survival tool. Without a consistent World View you are doomed.

Your World View tells you that a floor in a room is likely to support you as you walk

across it. It tells you that most people are friendly and are unlikely to suddenly attack youunprovoked. It tells you that rain will not kill you but that electricity might. It tells you

that you can drink water but not bleach.

If you had to work these things out for yourself every time you encountered them, you

could not possibly survive. Its hard enough surviving your first electric shock or brushwith fire!

The Mental JigsawThere are thousands upon thousands of pieces to this jigsaw puzzle which thesubconscious mind painstakingly put together, through bitter and painful experience, to

comprise a picture of the world and how you fit into it. It was hard-won!

Because this picture is so hard-won and required real EFFORT to construct, the

subconscious mind is VERY RELUCTANT to change large, firmly established pieces ofthe main puzzle.

Unlike real jigsaw puzzles, the WORLD VIEW picture is growing all the time as you

find out new things about the world around you, but at your age, these are changes to the

periphery of the puzzle and are quite minor; they do not affect the main body of thepicture.

For example, you might watch a T.V. documentary on fashion trends in the young and

thereby expand your World View to include the possibility that short skirts were back in

fashion. But if another T.V. documentary told you that the moon was made of cheese,you would strongly suspect a spoof!

The first example involved a change only to the periphery of your World View jigsaw, so

you were willing to accept it, but the second example threatened a change to some of

your central pieces, so your subconscious mind rejected it.

But the moon really could be made of cheese for all you know! Youve never been thereor touched it, so how do you know? Obviously the facts dont matter so much to the

subconscious, it is belief which holds those central pieces of the puzzle firmly in place.



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This is why people who hold deep-seated irrational beliefs like racial prejudices, do not

require the inconvenience of facts to back them up; belief is quite enough.

Changing the Puzzle

What happens if you try to change one of the main pieces of the puzzle?

The answer is that the subconscious mind will respond strongly with FEAR andRESISTANCE to the change. It will ask the conscious mind to examine the data again

and again to see if the change is real, or whether it can be squeezed into the existing

World View. It will effectively ask: ARE YOU REALLY SURE ABOUT THIS???

If the change is a really big one then a mental breakdown could result, such is thestrength of the subconscious resistance to changes in the main body of the picture!

For example: Supposing you walked into a room and saw a man suddenly rise up from

the floor and hover, suspended in mid-air, six inches from the ceiling. This event wouldseriously undermine a major piece of your World View puzzle. (The piece which says

that people cannot defy gravity without artificial means.)

Your first response would be SHOCK. Shock at such a basic piece of the jigsaw beingviolated. The conscious mind would attempt to change the World View of thesubconscious mind by saying: Look, a flying man! The subconscious mind would

respond with, NO WAY!

Such would be the reluctance of the subconscious mind to change the World View, that it

would INSIST upon the conscious mind examining the facts very carefully again.

So you would dutifully examine every detail of the floating man. You would checkcarefully for ropes or wires, mirrors or other foul means of deception. Then you would

pass this summarised data back to the subconscious mind; effectively saying, Sorry, but

it really is a floating man!

The subconscious mind would STILL REFUSE TO ACCEPT THIS, and certainly wouldNOT start to alter the basic World View. It would suggest that the conscious mind look

yet again! It must be a joke, surely? Or a trick; yes, someone was playing a trick! Itwasnt a real man up there, probably a hydrogen-filled balloon in the shape of a man.

In short, the subconscious would try ANYTHING, no matter how wild, to convince itself

that what was being experienced could be fitted into the EXISTING World View. It

would FIGHT and SCREAM and KICK against making any alterations to that WorldView.

If, despite everything, the conscious mind could find no trickery, deception or illusion;

would the subconscious then grudgingly accept that men could, under certain

circumstances, float up to the ceiling? NO WAY! NOT A CHANCE! Instead, you wouldrun out of the room screaming with terror! Anything rather than change such a basically-

held belief.

Later on, you would go over the incident and think up some logical explanation for the

event; something you had missed at the time, some reasonable method which wouldaccount for what you had seen. It was probably a publicity stunt; the man MUST have



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been supported somehow, after all, it was no different to those conjurors on the

television, they were always doing things like that werent they?

When your subconscious mind had seized upon an explanation, no matter how bizarre, itwould breathe a BIG SIGH OF RELIEF at not having to change the World View!

Everything would be back to normal, it could relax.

The Mystery Horse. Here is something which happened to me recently: One night Iwalked into my bedroom without bothering to switch on the light. I nearly died with

fright! There, lurking in the corner, was the shadow of a horse! My World View was

being hit hard! How could a horse be in my bedroom? It wasnt possible! My

subconscious mind didnt believe it either, and asked me to look again. Closerexamination revealed, not a horse but a crane. A crane? That was just as daft! The

subconscious again refused to start tinkering with the jigsaw and asked me to check more

carefully. I went through several other possibilities in my mind before I realised that itwas the new bookshelf which I had installed that very day, casting a strange shadow on

the wall. All this happened in the space of less than one second!

This fascinating experience gave me great insight into how the subconscious mind works.It FEARS changes in the World View and it will desperately try to fit a knownexplanation onto the unknown event, in an attempt to make it CONSISTENT with its

existing World View. It will try every combination of ideas to explain the unknown, until

it comes up with one which fits. If, despite trying everything, it is still confronted withthe unknown, then it will often PANIC and run a mile! This has great survival value.

Obviously the World View can, and does change. The subconscious is not set in

concrete! However, pieces of the jigsaw which are considered inviolate require a great

deal of effort to change. Other pieces of lesser importance require less effort to change.

Five Wheels on my WagonFor example, most cars have four wheels. If you saw one which had five wheels you

would look at it for some time and try to evaluate it. Eventually you would be prepared to

consider the possibility that five wheeled cars do exist, but this change is unlikely tocause you major problems.

However, it is interesting to note that even such a minor change as this is likely to cause

you to comment on it to friends and associates: Hey, youll never guess what I saw

today...., because the subconscious mind is SEEKING RE-ASSURANCE on even thisminor point. It wants other people to say: Havent you seen a five-wheeled car before?

Theyre getting really common now! Then it can RELAX and stop worrying about this

irritating unknown event.

Let me tell you in four simple sentences how the subconscious mind operates in thisinstance:

IT BUILDS A CONSISTENT WORLD VIEW (Mainly in the early years)

IT ACCEPTS SMALL ALTERATIONS (But grudgingly)

IT FEARS AND REJECTS LARGE ALTERATIONS



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IT TAKES INCREDIBLE EFFORT TO CHANGE LARGE PIECES OF THE JIGSAW

Obviously the subconscious mind is vastly more complex than this, and has been the

subject of many books and a great deal of scholarly thought, but this simple explanationwill suffice for our purposes.

I have told you a little about how the subconscious mind likes to build a physical picture

of the world around it. This is essential if you are to survive. However, in addition to

building a nice, cosy picture of the physical world around you, the subconscious mindalso likes to build another picture which is equally as powerful.

This is the picture of WHO you are and HOW you fit into the society and environment

around you. It is this facet of the World View which is important to our discussions.

Here is something very interesting: The subconscious mind works in EXACTLY the

same way when it comes to defending its views about WHO you are and WHAT you are,as it does to defending its picture of how the outside physical world should behave.

In other words, the subconscious will KICK HARD against any attempt to change your

beliefs about who and what you are. And the pay-off is............. SECURITY!To the subconscious mind, SECURITY is everything. It will vigorously oppose anyattempt on your part to change the World View, and it will do this DESPITE ANY

EFFECT ON YOUR HAPPINESS!!

As I said earlier, it couldnt care less about your happiness, but it DOES care about

SECURITY - the security of a consistent World View.

This was the answer to the question which had been puzzling me for so long. Here wasthe secret of WHY a lack of PSI prevented you from achieving all of the things which

you deserved.

The subconscious mind is SCARED of changing main pieces of your jigsaw just as it is

of changing main pieces of your physical jigsaw. Once it has worked out where you fitinto the social scale, IT IS MOST RELUCTANT TO MAKE A CHANGE IN THIS

PICTURE.

Your earliest experiences affected your PSI-belief until your subconscious mind had builtup a nice, solid picture of WHO you were, and HOW MUCH YOU WERE WORTH as

an individual. During the first few years of your life, your Positive Self Image (or lack of

it), became firmly established in the subconscious mind; it became, (along with manyother things), one of the CENTRAL pieces of the jigsaw; remember this, not an

OUTSIDE piece (where the jigsaw can grow), but a CENTRAL piece.

This social picture covers many topics, for example it defines:

Your Class.

How you feel about yourself.How you think others feel about you.

How much you feel you are worth.

How lovable you are.How much you feel you deserve -and many, many more things.



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All those positive and negative strokes received during your formative years, helped the

subconscious to build a firm level of PSI-belief, which was then added to the rest of thesocial jigsaw to form a nice, cosy World View. Whilst the subconscious mind is happy to

tinker around with the edges of this picture, it HATES to touch the main body of the

picture because of the INSECURITY which this will bring. That is why the methods

which I will share with you are so powerful! When you alter your PSI-belief you swapsome pretty large pieces of jigsaw puzzle. This will cause FEAR and INSECURITY in

your subconscious and you must be prepared to deal with these whilst your PSI is being

overhauled. Believe me it is a small price to pay for the lasting happiness and successwhich my method will bring you.

A Place For EveryoneThere is a saying that Everyone likes to know their place. I have found this to be very

true!

Some time ago I went to a party where I did not know many people. I was apprehensive

about this party because I had not been told much about it. For example, I did not knowwhat type of party it would be

(e.g. dinner or disco), what dress standards were expected of me, what time to arrive,

what to bring, or really anything very much at all. I guessed at the clothes I should wear,(something nice and safe to cover the maximum number of possibilities), took along a

bottle of quite good wine (just good enough for dinner but not too good for a disco), and

arrived at a fashionably safe eight oclock.

I took this opportunity to examine how my subconscious mind was working - and I wasreally amazed! (You have to be very alert to catch your subconscious mind in operation

because it acts very quickly.) walked into that room, (clutching my bottle of wine), and

my subconscious mind was ALIVE and RACING in an effort to evaluate the socialposition as rapidly as possible. So DESPERATE was I to work out my social position in

this strange group, that for a good ten seconds I just stood in the doorway, soaking up

data. My eyes raced around the room examining a cross-section of the people there; men

first, then women. (Had I been a woman it would have been the other way round.) Inunder two seconds I had scanned twenty people and worked out an average standard of

dress, compared it with my own, and filed away the difference. (Not too significant, I was

about right.) My subconscious mind breathed a small sigh of relief!

Then my eyes flitted round the room and evaluated the whole scene as one entity.Within less than a second I had evaluated the type of party, and compared it with the

complete list of every other party I had ever been to in my life, before filing it away

under the heading which fitted best -Smart disco/buffet. Since I had been to many suchparties, I also attached an anxiety level to this information -(low anxiety). My

subconscious mind breathed a slightly larger sigh of relief.

IT WAS STILL ONLY THREE SECONDS SINCE I HAD WALKED THROUGH THE

DOOR!

I was a bit more relaxed by now, so I took a leisurely two seconds to examine thegroupings of people. Since I was on my own, I was looking to see if people were mainly



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in couples, or if there were quite a few obviously single people. I could relax again; there

were quite a few single people.

After this, I took three seconds to evaluate the average CLASS of the people at the party.This incredible feat involved scanning about thirty people at random and making value-

judgments about each ones clothes, hair, posture, face, voice and manner; then averaging

the whole lot to arrive at an average class of the party, (chosen from an internalsubconscious scale of about 100 sub-classes). I compared this average with my own class

(a deeply held PSI-belief), and worked out if I was higher or lower class than most of the

people there. The subconscious mind didnt really care if I was higher OR lower class so

long as I was ABOUT THE SAME as most of the people there. What it feared was theUNKNOWN situation of spending an evening with people of a very different class. I

could relax! My subconscious mind was not being forced to re-evaluate its World View.

My level of fear diminished and I walked into the room with confidence. Total elapsedtime? Under ten seconds!

In America, and other nearly classless societies, an identical process would be carried

out, but with wealth as the criteria rather than class. In Britain, despite what anyone says,

it is definitely CLASS which people evaluate first, THEN their comparative wealth.

Do you see how my subconscious mind was DESPERATE to know where it fitted in? Itwas REALLY SCARED about that party, until it had evaluated the data collected by the

conscious mind and worked out exactly where the party fitted into its World View. Had I

walked into that room to find everyone dressed in funny blue uniforms and doing a dancewhich I had never seen before, I would have been REALLY ANXIOUS, almost to the

point of turning and running! I would have spent the first few minutes FRANTICALLY

trying to work out where I fitted into this party, and how I related to these people.

An ExperimentParties are excellent places for realising the extent to which your subconscious needs to

know where you fit in. You can try this interesting experiment for yourself: Next time

you are at a party and a stranger asks you what you do, try the following style of

conversation:

Stranger: What do you do? (They mean for a living)

You: Do? Well sometimes I play golf.

Stranger: Oh! Youre a golfer.

You: No, I just play golf sometimes.Stranger: I see, but what do you really do?

You: I read quite a lot.

Stranger: Do you work in a library?You: No, but I like books.

Stranger: Where do you work?

You: At home.Stranger: Oh, youre self employed! What do you do?

You: Well sometimes I play golf...



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Obviously thi

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