Microsoft Social Media Analysis Q4 2015

Microsofton Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Microsoft Twitter

Microsoft: Social Media Report

This report looks at how

Microsoftperformed on social media between

October 1st – December 31st, 2015

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This report was generated entirely by the

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2http:/go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=microsoft&utm_source=slideshare&utm_medium=button


Analysis of

MicrosoftFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

7,562,885 498,252 7.05% WorldwideMostly Older, Male and

Attached.

Microsoft

Engagement Score Total Fan Posts

153 12,537

Total Posts Brand Response Rate

51 0.02%

Total Likes Avg. Reply Time

68,928 1 day, 22 hrs, 25 mins

Total Comments General Sentiment

5,630 Neutral

Total Shares

16,475

BRAND POSTS FAN POSTS

Brand Overview

6,800K

6,900K

7,000K

7,100K

7,200K

7,300K

7,400K

7,500K

7,600K

7,700K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

7,562,885

New Fans

498,252

Engagement

0

250

500

750

1,000

Microsoft had an average engagement score of 153 and a highest of 793.

Community Analysis

Microsoft fans are mostly Older, Male and Attached. Microsoft fans are largely from United States followed by

Mexico.

Fan Demographics Distribution of Fans

60%

40%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K 1,200K

United States

Mexico

India

Brazil

Pakistan

Egypt

Colombia

Bangladesh

Peru

Congo

0

1

2

3

4

5

6

7


Brand Posts

Top keywords used Frequency

Microsoft 8

technology 5

mission 3

Windows10devices 2

risk youth 2

10%

90%

Brand Participation Brand Non Participation

96%

0%4%

Posititve Negative Neutral

Brand Posts - Engagement

Microsoft responded to 5 conversations generated by the 51

Posts they published.

Microsoft receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

01-DEC-15, TUE 9:01AM

Spreading the spirit of the season.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

957 19,631 988 7,360 Positive

06-OCT-15, TUE 12:16PM

When there are no limits to what your

devices can do, there are no limits to

what you can do with th ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

475 5,663 327 1,219 Positive

http://www.facebook.com/20528438720/posts/10153344098483721

http://www.facebook.com/20528438720/posts/10153252223438721

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30

0 50 100 150 200 250 300 350 400

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

post 2920

Windows 10 1786

new 1135

time 1085

computer 977

User Posts

0

100

200

300

400

500

600

700

800

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Campaign Intel

0 1 2 3 4 5 6 7

0 20 40 60 80 100 120 140 160 180

#Windows10devices

Cross-country American flag relay2015

#ILookLikeAnEngineer

Number of Posts

Engagement Score


This is the performance of a selection of Microsoft campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

MicrosoftTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

7,375,862 213,526 2.98% Worldwide

Microsoft@Microsoft

Engagement Score

74

Total Proactive Tweets

126

Retweets Total

126

Replies Total

40

Favorites Total

40,074

Total Mention

155,462

Total Retweets

24,793

Response Rate (%)

0.03%

Average Reply Time (mins)

1448

BRAND TWEETS USER TWEETS

Brand Overview

7,050K

7,100K

7,150K

7,200K

7,250K

7,300K

7,350K

7,400K


Follower Growth

Total Followers

7,375,862

New Followers

213,526

1K

2K

2K

2K

2K

2K

2K


Followee Growth

Total Followees

1,693

New Followees

134

Engagement

0

250

500

Microsoft had an average engagement score of 74 and a highest of 333.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

126 126

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120

0 10 20 30 40 50 60 70 80 90

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30 35

0 2000 4000 6000 8000 10000 12000 14000

#windows10devices*

#thankyou*

#awesome*

#windows10*

#surfacebook*

#cloud*

#goodmorning*

#fallout4giveaway

#bookhugs*

#booksthatmatter*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

2000

4000

6000

8000

10000

12000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

windows10devices thankyou awesome windows10 surfacebook

Spread of Hashtags by day

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

5

10

15

20

25

30

35

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

5000

10000

15000

20000

25000

30000

35000

40000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

2000

4000

6000

8000

10000

12000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 24,793

-2,000

0

2,000

4,000

6,000

8,000

10,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 155,462

-2,000

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

CNN 24,030,860 2

Real Madrid C. F. 18,601,859 1

CNN en Español 12,533,588 1

Xbox 8,632,890 5

Hootsuite 7,587,843 2

TOP 5 INFLUENCERS

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Microsoft Social Media Analysis Q4 2015

Social Media

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