Microsoft Publisher is a desktop publishing program. You can make a variety of publications with Publisher, including: brochures, business cards, invitations, newsletters, and coupons. “Desktop Publishing” is a name that originated when computers began to be used for publishing… a computer fits on a desktop, as opposed to the large, heavy equipment that was once used for publishing:

What is it?Microsoft Publisher

Typography:Microsoft Publisher

Sans-Serif versus Serif Font Faces

Microsoft Publisher

Sans-Serif font faces are plain and do not have decorations. These may be easier to

read on a computer screen.

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Serif font faces have decorations. These may be used to draw attention to certain areas of the Web page, like the business

name and slogan.

W E BWEB

TemplatesMicrosoft Publisher

There are many templates available in Publisher:

The masthead is the top area of a document that usually contains important identification information, like the business name or newspaper name, slogan, date, edition number, etc. For a business, you have a chance to establish a sense of brand in this area – viewers should be able to get a strong idea of what the business is about.

MastheadMicrosoft Publisher

Branding / Brand ConsistencyMicrosoft Publisher

Brand ConsistencyBrand consistency is the aim of keeping a common design approach to all of a company’s communications – including brochures and business cards.

Branding“The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”From:

Branding / Brand ConsistencyExamples

Microsoft Publisher

Branding & LogosMicrosoft Publisher

A logo is a great way to establish brand identity. Some logos are quite memorable to consumers.

For our assignments we will not be constructing new, original logos. However, one technique you can utilize is to put text in front of an image, like below:

Branding & LogosMicrosoft Publisher

Just place one object on top of another. Then, adjust the stacking order using the arrange group in the home tab. It will adjust the stacking order of the object you have selected:

Microsoft Publisher

For our brochure assignment use the basic template available at the course website.• Modify the content to match your small business idea. • Add images related to your small business idea:

It is a basic two page brochure.

Microsoft Publisher

I like to use Text Boxes to align everything (for the brochure and business card):

Add your own images using the Insert tab:

Add a coupon and advertisement using the Building Blocks group in the Insert tab:

Make sure to add your own text to the coupon!

Branding & LogosMicrosoft Publisher

Adding a Coupon Video:

Microsoft Publisher

Other interesting elements are available in the Building Blocks group:

Branding & LogosMicrosoft Publisher

Adding a Borders and Accents:

Publisher Features - VideoMicrosoft Publisher

Stacking Order Video:

Publisher Features - VideoMicrosoft Publisher

Move/Delete/Add Content – Make it Your Own:

Publisher Features - VideoMicrosoft Publisher

Modifying Images:

Publisher Features - VideoMicrosoft Publisher

Move Between Pages in the Brochure:

Publisher Features - VideoMicrosoft Publisher

Move Between Pages in the Brochure:

Microsoft Publisher

Adjust the page background color in the Page Background group of the Page Design tab:

Use a style for pictures: Try the Recolor command:

• Create a professional brochure for a fictitious small business. Use the same business name and slogan as the PowerPoint assignment and create a brochure promoting the company’s key products or services.• Also, it could be a menu for a restaurant.• It is required to use this brochure template from the course website:• Use a variety of images from the internet.• Experiment with a variety of font faces, but settle

on just a couple to use.• Follow other directions given in class.• Look at many examples online of brochures

before you begin.• This completed brochure is worth 15 points.• Print and fold the brochure and turn in at the start of class on Tuesday, Dec. 4.

• B/W print is okay.• Email the Publisher file to me before the start of class on Tuesday, Dec. 4.

Download template at

course website.

Brochure Assignment Instructions (15 Points)

• When printing your final Publisher brochure, print it on both sides and fold it.• When printing go to the Printer Properties:

• Uncheck Flip pages up:

Download template at

course website.

Brochure Assignment Instructions (15 Points)

What should be in a professional business

brochure?• The content will vary depending on the purpose of the brochure, but

brochures may include:• Discounts or specials• Cutout coupon• Customer testimonials• Simple Charts (You could take a screenshot of an Excel chart)

Brochure Assignment Instructions (15 Points)

Publisher Assignment Grading:Microsoft Publisher

• I will be looking for: • Branding and Brand Consistency.• Excellent use of imagery.• Attention to details.• A creative approach to the assignment• Note: The brochure will be graded by letter grade

and converted to points.