Build a Fired Up Marketing Strategy

IGNITION

About Ignition

Founded in 1995.

Dedicated to providing innovative and cost effective solutions to business challenges.

Serving a broad spectrum of Serving a broad spectrum of industries from software and technology to manufacturing, to public sector and retail.

Philosophy & Approach

� Deliver world-class expertise, service and solutions at excellent value.

� Work consultatively as a virtual member of your organization to

� Work consultatively as a virtual member of your organization to examine your existing marketing approaches and create better and more effective ways to build your name, reach your customers and contribute to the bottom line.

Our Goal

“Ellyn is top notch and delivers great coverage. We were recently featured in the Globe and Mail, Marketing Magazine, and a cover story in Broadcaster Magazine. It is always

� To give our clients a brand image and message that is attractive, clear and polished and,

Magazine. It is always awesome working with her. Here enthusiasm and attention to detail is rare in this industry. She delivers!”

James Stewart, Producer/Director and 3D Evangelist, Geneva Film Co.

polished and,

� To ready our clients to compete on the world stage and realize their marketing potential, so they can attract investment, clients and marketplace attention.

Our Client Partnerships

� Our client list has been 100 percent built through word of mouth referrals. In a world where customer service is more the scarcity a world where customer service is more the scarcity than the norm, we pride ourselves on building long lasting relationships based on trust, quality of work, and mutual respect.

Our Approach

“Highly

knowledgeable and

always helpful, Ellyn

has helped my

business in countless

ways”

Polished look and feel and sales tools

ways”

Shawn Ennis, CTO of

Monolith Software

hired Ellyn as a

business consultant in

2008

Right marketing strategy & tactics at the right time

Positioning and

messaging

Publicity & PR

Demand generation to drive sales

Our Formula for Success

“Ellyn has an incredible talent at crafting the perfect wording for our marketing material. Through her help, we've been able to generate the material and messaging needed to break into new markets

Measure Results

Plan and Executemessaging needed to

break into new markets and better communicate our position in our existing markets. Ellyn's knowledge and expertise would be an invaluable asset to many small and medium sized companies.

Matt Stevens, CEO, CrossChasm

Execute

Triage & Recommend

Our Capabilities

� Marketing strategy – target market research; go to market plans, media and campaign planning & advisory linked into your business and sales objectives.

� Branding & Corporate Identity – corporate identity creation and application, web site design & development, branding guidelines.

� Writing and Editing – press releases, brochures, sell sheets and datasheets, promotional and advertising copy, case studies, newsletters, whitepapers.

� Web – web site strategic planning, site navigation structure, web content creation, SEO optimization and site design and

Strategy Creativity

application, web site design & development, branding guidelines.

� Product Marketing – message frameworks, positioning, sales collateral (whitepapers, case studies, sell sheets, datasheets) and marketing offer design and creation, and web site content.

� Media, Analyst and Investor Relations – Press release and feature release development, press tours and media briefings, feature article pitches and submissions, outreach and word of mouth campaigns to press, analysts, bloggers and other influencers in today’s communications and social media marketplace.

� Public markets expertise and advisory -story development, analyst and investor road show presentation development, quarterly press releases and annual reports.

content creation, SEO optimization and site design and development

� Advertising – media planning, offer development, print advertising and banner development for effective lead generation.

� Design – exceptional and creative design services including logos, advertising, banners, brochures, web sites and product packaging

� Events – seminar, AGM, tradeshow project planning and design & tradeshow gear and giveaways

� Promotional – full spectrum of promotional ware for tradeshows, recognition.

Ignition Success Stories

Solving Customer Problems with Creativity

Success Story: North American Market Readiness

� Client: Open source software company based in Belgium seeking to expand its presence in North America

� Challenge: Build an online brand image to compete with large North American competitors (Oracle, RedHat) and poise the company for sales expansioncompetitors (Oracle, RedHat) and poise the company for sales expansion

� Solution: Ignition developed foundational sales tools (datasheets, whitepapers, training and marketing presentations, letterhead) and refined the company’s web site look and feel, navigation and content to surface more value and provide a more intuitive online experience.

Success Story: Software Product Launch

� Client: A market leader in electronic signatures and e-signature process management focused on financial services and insurance verticals

� Challenge: Launch a major release of the company’s product, establish new positioning, and be recognized by media, analysts as a first mover an emerging market category

� Solution: Working collaboratively with the VP of Marketing and team, Ignition planned the launch, and developed all product materials –including first ever product brochure, sales presentations, web content, newsletter articles, press release and targeted media list

Solution: E-Signature Process Management

© Silanis Technology Inc., 2008 All Rights Reserved 20© Silanis Technology Inc., 2008 All Rights Reserved

Document

Package

Execution

Business

Partners

Portal

Business

Application

Document

Generation

EVault

Mgmt

Resources Reporting

Presentationand Review

Affirmationand Intent

Authenticationand Binding

Business Flow Control

Signing Process Options

User Interface

NotificationsResource Management

Session Management

Orchestration

Evidence

Documents

(verifiable)Web

Pages

Audit and

Security

E-Transaction Process

Silanis ApproveIt Web Server

Customers

Channel

Front Office Back Office

DataCapture

DocGen

Ops FulfillArchive &Retrieve

Compliance

Legal

Finance

Underwriting

CallCenter

BrokerAgent

Web Self-

service

Branch

Business

Partners

Secure Capture of Data

ECM, BPMand Portal

EASDocument

Package

Success Story: Uplevel the Brand

� Client: A leading provider of network performance management solutions for service providers, network operations centers and large enterprise

� Challenge: Transform the company’s lacklustre marketing image allowing it to compete and win against major global lacklustre marketing image allowing it to compete and win against major global competitors

� Solution: Working collaboratively with the company’s new Director of Marketing, CTO and CEO, Ignition developed a portfolio of marketing materials including datasheets, case studies and whitepapers and a brand new web site, fully optimized for leading search engines.

Success Story: Buzz in 3D

� Client: A Toronto based commercial director/producer specializing in reality 3D

� Challenge: Build a media buzz to position this film maker as the “first to call” for 3D work in North America

Solution: Focused and targeted outreach to � Solution: Focused and targeted outreach to Canadian media influencers resulting in feature level coverage in Strategy Magazine, Fine Cut Magazine, Backbone Magazine, Globe and Mail’s Report on Business, cover story in Broadcaster Magazine, Variety, Madison Avenue Journal and more

Success Story: Buzz in 3D

Success Story: Build an Enterprise Image

� Client: North American market leader in GPS Fleet Tracking Solutions

� Challenge: Build an enterprise brand image positioning the company for market growth & large enterprise sales

Solution: Working with the internal � Solution: Working with the internal marketing team, Ignition crafted a strategy and project plan to evolve the company’s messaging, marketing collateral and web site in English and French, and launch the company’s first foray into online advertising for demand generation in key markets

Build an Enterprise Image Cont’d

Success Story: Accelerate a World Class Incubator’s Brand

� Client: A Waterloo based centre for the incubation of technology start ups

� Challenge: Give the incubator an online brand that showcases it as the “place to be” for start ups in Waterloo region

� Solution: Constructed new brand image � Solution: Constructed new brand image built around the incubator’s clients and top-notch advisory team, building success stories which in turn anchor a new web site and printed brochure showcasing the incubator’s client successes, team and world-class facilities

Success Story: Showcase Canadian Tech Success

� Client(s): A Waterloo based technology association with 500+ members and Waterloo based technology incubator

� Challenge: Equip the team to jointly compete for, and secure government Challenge: Equip the team to jointly compete for, and secure government funding for the region

� Solution: Constructed a four page brochure celebrating technology sector performance in the region flanked by eight profiles on up and coming technology start ups

About Ellyn

� My focus is on delivering creative marketing advice and leadership to the high technology sector – something I’ve been doing for more than 15 years, as a VP of Marketing and now flying my own flag under the Ignition name. As a seasoned marketing executive and business communicator, I bring to the table a well rounded understanding the go-to-market challenges facing companies from start up phase through to maturity. I’m available as an outsourced/contract/freelance provider to existing outsourced/contract/freelance provider to existing marketing teams, or can serve as the “virtual VP of Marketing” for smaller firms who need senior marketing horsepower and expertise, without the full time headcount. Best of all, I’m not a consultant that advises, but leaves others to do. I’m unique in my ability to move from strategy development & design to tactical execution across the full marketing mix to transform a company’s corporate and brand identity from lackluster to brilliance.

�

Cheers.