Microsoft eventMicrosoft event

Kevin Yap – APJ Product Marketing

Aug 08g

© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

HP value propositionHP value proposition

B dth f M bilitBreadth of Range

Reliability Manageability & Security

Environmentally Friendly

• 113k hours of testing• 65k service and

support professionals

• Intel & AMD• Transactional and

Corporate class

• Address the 80% TCO• Free manageability

software

•80+ power supply•ROHS reduction•HP Power Managerpp p

in 170 countries• #1 for reliability TBR

Apr 08

p• Multiple Form Factors

• Other CSU products• Other PSG products

• Biometric authentication

• Disk encryption

g•Designed for recycling•Recycling content•Trade in program•EPEAT gold listing

• Other HP productsy

• File sanitizer• TPM HW enhancement

g g(Electronic Products Environmental Assessment Tool)

“one throat to choke” “worry free computing” “reduce TCO” “green computing”

Personal systems groupy gConsumer products

Commercial products

Handhelds Notebooks Thin Clients Desktops Workstations Blades POS

Vista BusinessVista to XPPVista Home Premium

XP EmbeddedWindows CE

Vista Ultimate 32Vista Business 64Vista Business 32

Vista Ultimate 32Vista Business 64Vista Business 32

Windows Mobile 6Windows CE 5.0

Vista Business 32Windows EmbeddedVista to XPP

Vista Business 32XPP Blade Edition

Vista Home BasicXP Tablet Edition

Vista to XPPVista Home Basic

Visa 64 to XPP 64Vista 32 to XPP 32

Centrally managed through i dwindows os

Handhelds Notebooks Thin Clients Desktops Workstations Blades POS

Vista BusinessVista to XPPVista Home Premium

XP EmbeddedWindows CE

Vista Ultimate 32Vista Business 64Vista Business 32

Vista Ultimate 32Vista Business 64Vista Business 32

Windows Mobile 6Windows CE 5.0

Vista Business 32Windows EmbeddedVista to XPP

Vista Business 32XPP Blade Edition

Vista Home BasicXP Tablet Edition

Vista to XPPVista Home Basic

Visa 64 to XPP 64Vista 32 to XPP 32

Current HP Business Desktop LineupSt bl

dc7800

TransactionalSOHO/SMB

StableLarge/Enterprise

dx platforms dc7800Stable, best lifecycle value PC, most manageable and

secure.

dx platformsLowest cost/Unbeatable price<12 month product lifecycle1 year limited standard warrantyAdditional platforms available for emerging countries

dc5800Long lifecycle PC. Basic

dx7400Providing the latest

technologiesdx2710

dc5850Long lifecycle PC

emerging countries

manageability. dx2710Unbeatable

price/performance with advanced technologies

with AMD processor

dx2310/dx2390Entry level PCs for essential

dx2355Entry level PCs using

dc platformsGlobal Series available15-18 month product lifecyclesbusiness computingAMD processors for

essential business computing

15 18 month product lifecycles Family image compatibility and stability3 year limited standard warranty Enhanced Manageability (vPRO on dc7)E h it (TPM)Enhance security (TPM)

dx SeriesValue & Performance

dc SeriesSecure & Manageable

HP value propositionHP value proposition

B dth f M bilitBreadth of Range

Reliability Manageability & Security

Environmentally Friendly

• 113k hours of testing• 65k service and

support professionals

• Intel & AMD• Transactional and

Corporate class

• Address the 80% TCO• Free manageability

software

•80+ power supply•ROHS reduction•HP Power Managerpp p

in 170 countries• #1 for reliability TBR

Apr 08

p• Multiple Form Factors

• Other CSU products• Other PSG products

• Biometric authentication

• Disk encryption

g•Designed for recycling•Recycling content•Trade in program•EPEAT gold listing

• Other HP productsy

• File sanitizer• TPM HW enhancement

g g(Electronic Products Environmental Assessment Tool)

“one throat to choke” “worry free computing” “reduce TCO” “green computing”

IDC APJ Commercial Survey – IDC Apr 08y

What was your organizations primary reason forWhat was your organizations primary reason for selecting your brand of desktop computer?

Cost and/or best value for the price 42%Best quality or reliability 24%Best overall brand for desktop computers 13%Best overall brand for desktop computers 13%Brand provides best customer support 11%B t d i 2%Best design 2%

TBR Apr 08TBR Apr 08• “Hardware reliability support and services are• Hardware reliability, support and services are

cited as the sources for brand differentiation”− #1 for reliability – HP#1 for reliability – HP− #1 for desktop support - HP

Below gartner guidanceBelow gartner guidanceIn 2006 Gartner a world “leading information technology research and advisory company”In 2006, Gartner, a world leading information technology research and advisory company updated its guidance on PC hardware reliability. According to Gartner, purchasers of commercial desktop PCs should expect a 5% failure rate for those systems purchased in 2005-2006. HP’s AFR has consistently performed better than this metric.y

HP value propositionHP value proposition

B dth f M bilitBreadth of Range

Reliability Manageability & Security

Environmentally Friendly

• 113k hours of testing• 65k service and

support professionals

• Intel & AMD• Transactional and

Corporate class

• Address the 80% TCO• Free manageability

software

•80+ power supply•ROHS reduction•HP Power Managerpp p

in 170 countries• #1 for reliability TBR

Apr 08

p• Multiple Form Factors

• Other CSU products• Other PSG products

• Biometric authentication

• Disk encryption

g•Designed for recycling•Recycling content•Trade in program•EPEAT gold listing

• Other HP productsy

• File sanitizer• TPM HW enhancement

g g(Electronic Products Environmental Assessment Tool)

“one throat to choke” “worry free computing” “reduce TCO” “green computing”

Total Cost of Ownership, PCsp,Downtime

L th 1/3 f TCO4% Less than 1/3 of TCO of system

Hardwareand software

29%

O i

29%End-userIS costs

52% Operations11%

52%Software deployment, application mgmt, security & protection

Administration

7%security & protection

Asset mgmt & auditingDeskside, mobile workforce and h b id t

Source: Gartner Group, TCO Comparison of Desktops vs. Notebooks, 11 Sept 2003

Administrationhybrid support

Hardware enhancement with intel vprovpro

Discovery & InventoryHardware Health MonitoringgBIOS ConfigurationBIOS and HP Driver UpdatesRemote Diagnostics w/ HP Instant SupportLive Chat Launch

HP Client Manager 6.2Live Chat LaunchTPM Embedded Security SupportMicrosoft Vista SupportHP Backup & Recovery Manager Integration

In-BandPC turned onOS working properly

Free

p y g g

Intel vPro Technology SupportOOB Discovery & InventoryOOB Hardware Health Monitoring

Out-of-bandPC turned off

OOB Power Management

Remote Diagnosis/Repair:- Serial over LAN (SOL)

OS compromised

Altiris Real Time SystemManager

- IDE Re-directEvent LoggingSystem DefenseAgent Presence

a age

For Purchase

Agent Presence

HP’s Layered Approach: Security Building BlocksCustomers need multiple layers of security — to protect your data, applications, operating systems and networks HP responds with layers of security a holistic

Security Building Blocksoperating systems and networks. HP responds with layers of security—a holistic, modular approach to meet your most immediate needs.

Network Security Network firewalls, Secure remote access (VPN)Communication integrity

Data security Anti-virus software, spyware detection, application firewalls

Virus Protection

SPAMSP2

Virus Protection & Spyware Prevention & Encryptionfirewalls

Identity security User authentication

Intrusion Prevention & data protection SPAM Prevention

Patch mgmt

Intrusion Detection

and Prevention

SP2

TPM Data encryption

Intrusion Prevention & data protection

Physical security

Theft prevention & Data Protection

PC & Data

and Prevention

TPM+ SSO = Secured i l Sisingle Sign

On

HP value propositionHP value proposition

B dth f M bilitBreadth of Range

Reliability Manageability & Security

Environmentally Friendly

• 113k hours of testing• 65k service and

support professionals

• Intel & AMD• Transactional and

Corporate class

• Address the 80% TCO• Free manageability

software

•80+ power supply•ROHS reduction•HP Power Managerpp p

in 170 countries• #1 for reliability TBR

Apr 08

p• Multiple Form Factors

• Other CSU products• Other PSG products

• Biometric authentication

• Disk encryption

g•Designed for recycling•Recycling content•Trade in program•EPEAT gold listing

• Other HP productsy

• File sanitizer• TPM HW enhancement

g g(Electronic Products Environmental Assessment Tool)

“one throat to choke” “worry free computing” “reduce TCO” “green computing”

Thank youThank you