Microsoft: A case study in corporate success (failure)
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Transcript of Microsoft: A case study in corporate success (failure)
A CASE STUDY IN CORPORATE
SUCCESS (FAILURE)
● HISTORY
● MISSION AND VISION
● WORLD WIDE COMPANY STRENGTH
● SUCCESSFUL PRODUCTS
● FAILURE PRODUCTS
● SWOT ANALYSIS
● MICROSOFT VS OTHERS
OVERVIEW
● Bill gates and paul Allen
● Traf-O-data
● 1975:BASIC program for MITS Altair 88oo
● MICROSOFT was founded on April 4,1975
● OS for IBM in 1980
● 1984-94: Windows and Office
● 1986’s initial public offering ,subsequent increase in
share price created 3 billionaires and 12000
millionaires
HISTORY
● A computer on every desk,and in every
home
MISSION● Help people and businesses throughout
the world realize their full potential
VISION
Vs
Vs
● MS OFFICE
● XBOX 360/LIVE
● WINDOWS 95/XP/7
● WINDOWS PHONE
● AZURE
SUCCESSFUL PRODUCTS
● WINDOWS BOB
● WINDOWS ME/VISTA
● ZUNE
● MICROSOFT KIN
● INTERNET EXPLORER 6
● MSN SMART WATCH
FAILURES
● Advertising campaign for Windows Vista
● Tried to prove that Vista is not faulty
● Creating positive impression for Vista
MOJAVE EXPERIMENT
Thank You