SWOT

SWOT analysis Lodz 2014Oleg Andreev Microfinance company Service: consumer loansMarket segment: 3rd ,2nd class consumers. Strengths The supply doesnt cover the demand.The microfinance companies from Chisinau dont have competent marketing, which makes it easy to infiltrate into market.Banks dont develop micro loans program this much, and the micro loans procedures imply tons of paperwork. The demand will never decrease , due to the fact that there will always be people who want to take a micro loan until the payday.Companies which operate in Chisinau got huge rates for loans. If you constantly develop interesting finance programs , as well as to conduct a competent advertising , the increase in clients is guaranteed.

Weaknesses Vulnerability towards economic crisis, especially if operaiting with foreign currency(eur, usd).Unperformed credits/loans. Necessity to go to court and enforce the reimbursement by law.Time and money in order to find the person.This kind of loans will be taken by those who have been rejected by the banks or have been placed in the blacklist , therefore risky clients.

Market opportunities Threats The Law on microfinance is constantly being changed which means that a higher social capital might be required or a new policy might be adopted.According to the law on microfinance the social capital is huge 1000000 MDL 65000 eur + business expenses accounted for minimum 10000 eur.

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