Microblogging Warsaw Adres Wittermann Mediafun Lab
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Transcript of Microblogging Warsaw Adres Wittermann Mediafun Lab
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micro-bloggingand its impact on media &
PR in Western Europe and
the USOctober 16, 2009Andres Wittermann, EVP EMEA LEWIS
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2 | October 16, 2009
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about us
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network thirty-eight locations across the globe
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our digital vision the future of communications
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• PR will become ‘stakeholder engagement’
• social media will be critical to achieving business goals
• all communications will be global
• speed, responsiveness and adaptability will be crucial
• content will be visual, aural, textual and interactive
• brands will learn to live with crises
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social media trends
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• blogs drove speed and opinion
• Flickr and Youtube added visuals
• Facebook et al create the network
• Twitter still an evolving platform
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PR challenge 2.0
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Finance & Law
Truth
News contain less facts.
News become
entertainment.
The first news is ‘true’.
Speed
Micro-blogging
Online
Broadcast
Blogs
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PR in the old days
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reputation
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PR 2.0
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reputation
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micro-blogging today
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in Western Europe and US equals Twitter
not just updating service anymore
used to monitor trends, topics, etc
very much accepted by media and PR –
but beyond that?
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micro-blogging in media
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mainstream media launched Twitter channels
more and more stories reference Twitter as source
no full integration in other online activities
little activity beyond text
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micro-blogging in perspective
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micro-blogging on desktop
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micro-blogging search
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micro-blogging brand watch
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micro-blogging tonality watchbeyond Jodange and Meteor Solutions
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micro-blogging conversation trends
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micro-blogging elite
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What else can you do?
Share pictures: Twitpic, Flickr – added Twitter posting
Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic
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What else can you do?
Share files: FileSocial <50MB, FileTwt – (personal <20 MB)
Share audio: trottr.com, Audioboo (on iPhone)
Share music: blip.fm, Songzaa
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What else can you do?
Create surveys: twtpoll
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What else can you do?
Send your business card: #twtBizCard @(reply)
Raise money (!): twitpay (need Twitter and paypal)
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Summary
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Still no business model – so no-one really knows what will happen
Will become more visual
Twitter now very often first path into ongoing PR 2.0
Permissive marketing