Micro Technician - 4th Week W2012
2
µTechnician • • The bulldogs.kettering.edu/technician A Look Ahead… 12:20 pm – Firebirds AB 1817 6:30 pm – Open Source Club Deconstruction Night Cribathon Lounge 1 Wednesday 9:00 pm – Dance Club Bj’s Lounge 11:30 am – Heart Fest Great Court 12:20 pm – Technician Meeting 3 rd floor cc 6:00 pm – Grace Kick-off Mott Community College 2 Thursday 3 Friday January 31, 2012 Volume 108 Issue 4 By Matthew White Assistant Editor Unsuspecting students began to no- tice something rather different today as they began perusing the World Wide Web this aſternoon. Instead of the old Kettering web site that they had long seen on their screens, a splash of bright color welcomed them to a new era in the University’s online presence. e new site began as a dream in late March. Working in teams, the Ketter- ing community began rethinking the site in a methodical and deliberate strategy that culminated in a creative brief from Vermilion, the company hired for the overhaul. By August, Vermilion returned with their vision for Kettering’s web site. In fact, there were four such plans—“Perspective,” “Vision,” “Progress,” and “Innovation.” In late August, a second draſt of the site was released, this time showcasing only “Perspective.” It was this design that would become the digital face of the University. e old web site, according to docu- ments relating to the redesign, had scored a “B” grade with regards to its look, and a “D” with regards to its con- tent. e new site is not merely a visual refresh, it is a change in the way Ket- tering thinks about the Internet. No more is the cluttered confusion of the Current Students page, refreshed now by very focused, pertinent groups of content. e site, although currently available to some, is being rolled out gradually. For more information and analysis of this story, continue to read e Techni- cian as it covers this story. Flipping the Page Kettering’s New Web Site Begins Rolling Out
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Flipping the Page - Kettering's New Website Begins Rolling Out
Transcript of Micro Technician - 4th Week W2012
µTechnician• •
The
bulldogs.kettering.edu/technician
A Look Ahead…
12:20 pm – Firebirds AB 1817
6:30 pm – Open Source Club Deconstruction Night Cribathon Lounge
1 Wednesday
9:00 pm – Dance Club Bj’s Lounge
11:30 am – Heart Fest Great Court
12:20 pm – Technician Meeting 3rd floor cc
6:00 pm – Grace Kick-off Mott Community College
2 Thursday 3 Friday
January 31, 2012 Volume 108 Issue 4
By Matthew WhiteAssistant Editor
Unsuspecting students began to no-tice something rather different today as they began perusing the World Wide Web this afternoon. Instead of the old Kettering web site that they had long seen on their screens, a splash of bright color welcomed them to a new era in the University’s online presence.
The new site began as a dream in late March. Working in teams, the Ketter-ing community began rethinking the site in a methodical and deliberate strategy that culminated in a creative brief from Vermilion, the company hired for the overhaul. By August, Vermilion returned with their vision for Kettering’s web site. In fact, there were four such plans—“Perspective,” “Vision,” “Progress,” and “Innovation.” In late August, a second draft of the site was released, this time showcasing only “Perspective.” It was this design that would become the digital face of the University.
The old web site, according to docu-ments relating to the redesign, had scored a “B” grade with regards to its look, and a “D” with regards to its con-tent. The new site is not merely a visual refresh, it is a change in the way Ket-tering thinks about the Internet. No more is the cluttered confusion of the
Current Students page, refreshed now by very focused, pertinent groups of content.
The site, although currently available to some, is being rolled out gradually.
For more information and analysis of this story, continue to read The Techni-cian as it covers this story.
Flipping the PageKettering’s New Web Site Begins Rolling Out
The µTechnician
… One Week at a Time
4 – 5 Saturday & Sunday
12:20 pm – Technician Meeting 3rd floor cc
9:00 pm – Chess Club cc 5200
6 Monday 7 Tuesday
Page 2January 31, 2012
