Micro market analysis Jollibee Balibago vs Mcdo Balibago
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Transcript of Micro market analysis Jollibee Balibago vs Mcdo Balibago
Micro Market Analysis
Chic Feliciano Michael Tan Jopet Pineda
Verman Reyes Rophele Ocampo
McDonalds Balibago VS Jollibee Balibago
McDonalds Balibago VS Jollibee Balibago
Customers
• Mostly class C,D,E of all ages
• Working class, students, families
McDonalds Balibago• Mostly class C,D,E of
all ages• Working class, young
adults• More foreigners than
Jollibee due to proximity to Fields Ave.
Jollibee Balibago
Customers’ Behavior
• Most customers prefer rice based meals
• Value oriented - value / tipid meals
• Customers looking for a quick meals
• Looking for cheap alternative rice meals
• Dine and leave
McDonalds Balibago• Many customers patronize
high end burgers who prefers foreign flavors
• Value oriented – McSavers value meal
• Customers looking for a quick meal
• Dine and leave
Jollibee Balibago
Jollibee Balibago• Rice Meals - Chicken Joy,
Burger Steak, Combo 39ers• Snacks – Yum Burgers,
Spaghetti, Jolli Hotdog and Champ
• Dessert – peach mango pie, sundaes
• Breakfast – Filipino inspired- Longanisa , tapa, hotdog meal
McDonalds Balibago• Meals - Chicken McDo,
Chicken Nuggets• Snacks – Burger Mcdo, Fries
Spaghetti• Dessert – Sundae• Breakfast – pan cakes,
sausages, muffins
Favorite Orders
Jollibee Balibago• High vehicle traffic• Highly accessible to
commuters
McDonalds Balibago• High vehicle traffic• Nearer to Fields Ave.• Highly accessible to
commuters
LOCATION
Jollibee Balibago• More floor space. With 2nd
floor to accommodate parties and more customers
• Drive thru service• Free delivery – 10% service
charge• With Wifi• More parking slots 13 vs 8• With Kiddie party zone
McDonalds Balibago• Drive thru service• Free delivery – fixed
delivery charge of P40• Dessert Kiosk• No Wifi
ESTABLISHMENT
Jollibee Balibago• More open counters• Faster queuing• More friendly and attentive
to customers• Happy plus – free points
and freebies
McDonalds Balibago• Limited counters • VIP drive thru• Order inefficiencies
SERVICE
Jollibee Balibago• More rice meal varieties • More value meals – portion
size• Affordalicious 39ers meals• More suited to Filipino
palate• Rice meals and burgers
available 24/7
McDonalds Balibago• More varieties in burgers• Superior coffee• McSavers Value meals
PRODUCTS / PRICES
Jollibee Balibago• Family oriented• Filipino values oriented• More merchandising materials.
New products promotions.
McDonalds Balibago• Real life experience
PROMOTION
Thank you !!!