Micro-Enterprise Development Strategy and Support Mechanisms New Delhi: 22 nd June 2011...
-
Upload
elijah-lawrence -
Category
Documents
-
view
221 -
download
2
Transcript of Micro-Enterprise Development Strategy and Support Mechanisms New Delhi: 22 nd June 2011...
Micro-Enterprise Development Strategy and Support Mechanisms
New Delhi: 22nd June 2011
Kudumbashree, Kerala
Kudumbashree
Poverty Eradication Mission of Government of Kerala
Started in 1998 3-tier Community Organization structure
embedded in local self governments Neighbourhood groups Area Development Society (Ward level) Community Development Society (LSG level)
State and District Missions to support and facilitate functioning of CBO
Kudumbashree - Coverage
LSGs – Total - 1043; Rural - 978 CDS – Total - 1061; Rural - 977 ADS – Total - 17,956; Rural - 16012 NHG – Total – 2.07 lakh; Rural – 1.86 lakh Families–Total – 38.57 lakh; Rural – 34.36 lakh
(~ 50% of the families in Kerala)
6
Structural flows• CDS sub committees
• Micro finance• Micro enterprises• NREGS and collective farming• Social development• Infrastructure
• ADS• Members given corresponding responsibilities
• NHG• Income generation activity volunteer• Health and education volunteer• Infrastructure volunteer
Kudumbashree - Activities
Micro Finance Thrift & Credit Bank Linkage, Interest Subsidy, Matching Grant Financial Literarcy Audit & Account
• Collective Farming by women groups• Women collectives for food security• Cultivation of land on lease by forming joint liability groups of
women farmers• From Unskilled labourer to producer - cultivator• Convergence of local government agricultural support
interventions• Scientific mode of cultivation and better know how of scientific
cultivation practices• Have a say on the produce- price, what to produce, when to
produce, how to produce• 25000 hectares of land under cultivation through
Kudumbashree intervention
Kudumbashree - Activities
Kudumbashree - Activities
NREGSADS (Ward-level) functioning as mate
Involvement in registration, job-card issue
Social Audit
Integration with agricultural interventions by Panchayat and Krishi Bhavan.
Eg: Perambra Grama Panchayat – conversion of 140 acres of fallow land.
Kudumbashree - Activities
Micro Enterprises Individual & Group enterprises Special enterprises Collectives/Consortia
Samagra – Value-chain based enterprise model
One activity on a large scale targeting poor women with support across the value chain
• Comprehensive development of either an agricultural produce or an industrial product or a traditional job
• An all inclusive programme encompassing all the components from production to marketing
• local governments facilitated to develop projects and converge resources
• Community network support in implementation• Coordinated negotiation for bank finance
Kudumbashree - Activities
Samagra- Collectives
• Pineapple project of Ernakulam district
• Joint project of LSGs, Kudumbashree and Private Company
• 3115 women as cultivators• 1250 ha under lease land farming• Technical facilitation for quality produce
• Demonstration farms• Exposure visits• Trainings – follow up visits• Integrated nutrient and pest management practices• Value added products
• Market tie up
Samagra – Nendran Banana
Banana Cultivation Project in Trivandrum
• Kudumbashree , 3 tier Panchayath and private partner• Project worth Rs 40.60 crores - 58 Panchayaths -3 phases.• 2400 ha - 30000 women farmers• Phase I - 1780 ha under Nendran Banana - 13000 farmers • Dist Panchayat -Set up Bio-control lab, tissue culture lab and
soil testing lab. • Adopted various scientific cultivation practices like IPM, INM
etc• CDS role in bank linkage, provisioning of master trainers• Panchayat support for land identification, coordination and
monitoring
Samagra- CollectivesOutcome
• Assured market• Controlling Costs of production• Technical and technological know-how- theory into practice• Scientific cultivation practices• Support of the Technical institutes• Good bargaining power• Transformation from unskilled to skilled labourers/ entrepreneurs• Role clarity• Specialization• Value chain• Support of the community
Enterprise-Convergence
Nedumpana Panchayat•Panchayat initiative for garment cluster
•Convergence effected
•Industries department women development fund for machineries
•Panchayat fund for infrastructure
•Kudumbashree fund for management support, training
•CDS mobilisation of beneficiaries, coordination
Kudumbashree - Activities
Marketing Monthly-Weekly-Daily markets at LSG level Festival fairs; exhibitions Home Shop
Marketing CollectivesCommunity Marketing Network – Home shops
• Institutionalization of local markets for producers
• Local Production- local marketing- local consumption
• Opens new doors for marketing involving poor women of the locality
• Production units linked to local network through home shops- women who take orders and deliver products in the neighbourhood (ward as unit)
• professional management team to oversee logistics of production and distribution
• Localised branding and quality standardisation
• Sales on predetermined commission basis
LSGs and local markets
• Organisation of monthly and weekly markets for sale of kudumbashree products
• Special fairs during festivals, exhibitions
• LSG infrastructure, promotion and supervision
• Link up with cultural programmes for visibility
• Vegetable stalls set up by panchayats for local sale of produce
Market -Converegence
We started with the monthly market, and then went on to weekly markets for the products from our panchayat. The panchayat provided us with a pick up truck and shopping lot and now we run daily markets
CDS Nedumkandam
Kudumbashree - Activities
Social DevelopmentDestitute RehabilitationSpecial schools for mentally challenged childrenBalasabha – Children's forumSpecial Projects for ST communities
Kudumbashree - Activities
Women's Empowerment Gender Self-Learning Programme
CBO Strengthening Bye-laws & Election rules Support for convergence of resources Organization management support Internal accountability & collective responsibility
Capacity Building
Most critical activity in the Kudumbashree system Multiple areas – livelihoods, social development,
gender, organizational development Multiple stakehoders – NHG members, CBO
leadership, LSG leadership, Officials, Resource Persons
Multiple approaches – Institutional training, in-house professional training groups, CRP system, Individual experts
Community-based CB – Resources Resource Persons at various levels - volunteers
Micro Finance – 26,000 persons Social Development – 3,500 persons Gender – 52,000 persons
Training Enterprises 20 units conducting multi-disciplinary training 43 KAASS units of 356 trained accountant-auditors for book-
keeping MEC
300 persons, in 29 MEC groups Master Trainer micro-enterprises to train/mentor new units Master Farmers for collective farming (MKSP)
From individual to collectives
Collectivization of trainers
– Started off with individual resource persons– Gradually formed into groups– Enterprise form
Collectivization of enterprises
– Bringing together of scattered enterprises in the same sector (garments, IT etc.)
– Formation of Consortium at State level (member owned and controlled)
Collectivization of MEC
– Groups of MEC at District/Sub-district level
Community-based Enterprise Support System
The Kudumbashree Experience
Micro Enterprises in Kudumbashree
~ 15,000 enterprise units; ~60,000 members More than 100 different types of enterprises Production to Consumption interventions Consortia
Garment Consortium (Kadambari) Nutrimix (nutrition supplement) Consortium
(Amrutham) Consortium of IT units (Unnati)
Marketing interventions
ME Sector - Needs Appropriate orientation and training for new
entrepreneurs Timely availability of managerial and technical
expert support Identification of business opportunities Preparation of bankable business plans Ties for backward-forward linkages (technology,
market, finance) Specialized training
Strengthening CBO network to deal with economic/business issues effectively
Building support systems
Business Management expertise available in the market Expensive, not always available Difficulties in understanding context of pro-poor
businesses Alternative - develop bare-foot business
management consultants Micro Enterprise Consultant - MEC
MEC System
Started in 2004 Strengthened from 2009 onwards ~300 MEC active at present 29 MEC groups formed in 2011
MEC
Young men and women from families of NHG members
Identified by CDS, selected by District Mission Orientation training by EDII, Ahmedabad Specialized business management training for
select MEC (CREAM Training) Business management training for other MEC
by Master Trainer MEC (TEAM Training)
Services provided by MEC For establishing new enterprises
Support CDS in identification of entrepreneurs Preparation of business plans Support to entrepreneurs for bank liaison, machinery purchase,
market linkages, product quality assurance etc.
Support for existing enterprises Support for licensing, product diversification, market expansion,
book-keeping, financial statements etc.
Training New entrepreneur orientation & training Performance improvement training for existing entrepreneurs
Services provided by MEC Support to CBO Structure
Identification of entrepreneurs, business opportunities Preparation of enterprise inventories Conduct of monthly/weekly markets, fairs Co-ordination with different departments/agencies Preparation of GP level Livelihood Development Plan
Support to Kudumbashree Mission Conduct of surveys and studies Conduct of training programmes Feedback on enterprise issues
Remuneration for MEC
Paid by entrepreneurs 0.5% to 1% of project cost – for business plan
preparation Rs.500 for business counselling Rs.250 for book-keeping
Paid by Kudumbashree Mission Rs.350 per day faculty fees for training Rs.250 per month per unit for follow up visits to new
enterprises MEC groups earn revenue by providing training
services to other agencies/departments
Monitoring of MEC mechanism
At CDS level Regular review of working of MEC support Bi-annual report of services provided by MEC group
to District Mission At District Mission level
Monthly report by MEC group Bi-monthly review meeting at District level Bi-annual joint review of CDS and District Mission
Detailed guidelines issued by State Mission
Thank you!