Communication Systems I CPE 313: Micro Processors and Interfacing.
Micro Communication and Social Media 10.12.11
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22-Oct-2014 -
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Transcript of Micro Communication and Social Media 10.12.11
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Micro Communication & Social Media
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The Landscape
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Prevalence of (New) Social Media
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Microblogging
• Twitter• Tumblr• FriendFeed• Ping.fm• Brightkite• Plurk• Identi.ca• Google+• Facebook Status
Blogging in short form.
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Twitter Users
Source: The Growth of Social Media: An Infographic
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To Tweet or Not To Tweet?
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Social Media & You
Why might you want to use Social Media?• Job searching
Source: The Growth of Social Media: An Infographic
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Social Media & YouPersonal Use• Sharing expertise, establishing a
presence in your field, and curating a body of work.
• Establishing an effective social media presence takes time, requires a strategy, and needs regular management.
• Whether or not you choose to establish your own presence, your involvement may be unavoidable from a business perspective.
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Source: The Growth of Social Media: An Infographic
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Why are companies using social media?
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Business Functions of Social Media
• Information– Macy’s https://twitter.com/#!/Macys
• Social CRM– Volvo Facebook Example – Power of WOMM
• Investor Relations– $TICKER tag introduced in 2009– Investors and Traders share tips, ideas and
news– Companies share updates (e.g. Shareholder
Meetings)
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Business Functions of Social Media
• Campaigns– Jell-O Example
http://www.jellopuddingface.com/– I Spy Levis
• Market Research– Listening
• Organizational Communication– Faster than email– Promotes collaboration
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Listening
• Starting point and ongoing activity– Themes– Frequency– Timing– Amplification
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Strategy
• Audience – Who are you trying to engage?
• Platform –What channel is your audience tuned in
to?
• Content–What are your social media goals?
• Management–Who is your social media manager
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Execution
• Now you write something because you listened and you know– Channels: Where are you going to start?– Tone: Casual or formal?– Content types
• Remember the importance of – Conciseness: Less than 140 characters– Authenticity: Show some personality– Relevance: Stay true to yourself/ your brand– Balance: Don’t be a pusher!– Always listen!!!