WHY?

1. Word Of Mouth

2. Viral Fast

3. Relationships

WHAT?

1. Know Your AUDIENCE

AUDIENCE• Helps shape your product and placement

• Easily gathered through a variety of sources

* Facebook Insights

* Google Analytics

* Pinterest Analytics

• Start collecting demographics & psychographics

* Satisfaction Surveys - SurveyMonkey or FB plugins

2. Build Your STRATEGY

STRATEGYG.E.R.M. - shapes your price point for budget

Goals

Execution

Response

Measurement

- Set attainable goals for social media

- How do you want to do it?

- Plan your responses and timing

- Track feedback/analytics

STRATEGYStrengths of the Medium

STRATEGYImplement, Test & Tweak

• Set a timeline to your campaigns

• Deadlines to revisit the overall strategy

• Make tweaks and implement it

3. Develop Your CONTENT

CONTENTOriginal Rich Media - Shapes your promotion

• Blogs• Photos• Videos

CONTENTSourcing Content

• Google Trends/Alerts - Current trends• Buffer.com - Finds articles/stories• Expert Blogs• Client-Generated Content - Contests, etc

CONTENTMatch Content To Medium Strengths’

• Videos great on YouTube, FB, Instagram• Videos not great on Twitter or Pinterest

Last Words & Thoughts

Last Words & Thoughts• G.E.R.M. is good

• Work with the strengths of the medium

• Do what you are comfortable with

• Check out resources in packet

Questions?

THANK YOU!This presentation is available online at

about.me/sarahlwlee