Michelle Robinson - Thinking Ahead: Engaging the Future Generations
Transcript of Michelle Robinson - Thinking Ahead: Engaging the Future Generations
![Page 1: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/1.jpg)
![Page 2: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/2.jpg)
Thinking Ahead:Engaging Future GenerationsPresented by Michelle Robinson of Sodexo
![Page 3: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/3.jpg)
About Me Michelle Robinson
1 Part Director of College & External
Relations 1 Part Future Leaders
Internship Program Manager1 Part Que Social
Administrator + +
![Page 4: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/4.jpg)
Global Leader in Quality of Life Services
Sodexo designs, manages and delivers comprehensive service solutions through:
On-Site Services Motivation Services
To our 8 client segments:
• Corporate• Defense• Justice• Remote Sites• Health Care• Senior Living• Education• Sports & Leisure
Available in 3 service segments:
• Employee Benefits• Incentives and
Recognition• Public Benefits
![Page 5: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/5.jpg)
Sodexo designs, manages and delivers comprehensive service solutions through:
420,000 Employees 132 Nationalities 34,000 Sites
80 Countries 75M daily customers 18th Largest Employer Worldwide
Global Leader in Quality of Life Services
![Page 6: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/6.jpg)
The Business Case for College Recruitment• College hiring provides greatest
opportunity for diverse hires• Adds entry level and experienced talent
(college alumni) to our talent pipeline• Provides a sourcing channel for
hard-to-fill positions• Brings in employees with a fresh
perspective.• Between 2005 and 2016, college
enrollment is projected to increase.• 29% for African American• 32% for Asian American & Pacific
Islander
![Page 7: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/7.jpg)
Targeted Universities & OrganizationsHistorically Black Colleges & Universities• Cheyney University• Morgan State • University• North Carolina Central University• Tuskegee State University• Univ. of Maryland - Eastern Shore• Virginia State University Organizations
• Multicultural Food and Hospitality Alliance
• ProStart• North Carolina Central University• Tuskegee State University• Univ. of Maryland - Eastern Shore• Virginia State University
Asian American Pacific Islander Institutions• San Francisco State University• University of Houston• Cal Poly Pomona• Georgia Tech• UMASS Amherst• University of Nevada Las Vegas
People with Disabilities• Caninus College• University of Buffalo
Hispanic Serving Institutions• University of Houston• New Mexico State University• San Diego State University
Tribal College• Navajo Technical College
![Page 8: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/8.jpg)
The C.R.O.W.N. TeamCollegeRecruitersOrganized (to recruit)World (class)New-hires
![Page 9: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/9.jpg)
Develop and Maintain Campus RelationshipsVariety and building connections with students:• Multiple strategies:
• Career fairs, information sessions, speaking to classes and organizations, or mock interviews and resume reviews.
• Partners with Career Centers and Faculty• Continue on campus even when not
hiring full-time
![Page 10: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/10.jpg)
• Interactive, career exploration event for high school students
• Share Sodexo’s diversity and inclusion story• Discuss potential career paths• Provide public speaking experience for our
employees• Connect and give back to the community • Enhance our employment branding • Connect with and recruit current and
future workforce
Multicultural Foodservice & Hospitality Alliance
![Page 11: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/11.jpg)
Offers high school students the opportunity to learn about culinary arts and foodservice management by training with professional chefs and food service managers through in-unit and classroom instruction.
![Page 12: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/12.jpg)
Future Talent Pipeline
![Page 13: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/13.jpg)
The mission of the Sodexo Future Leaders Internship Program is to provide world-class professional development opportunities to college students that result in enterprise-wide position placements.
Future Leaders Internship Program
![Page 14: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/14.jpg)
Strategic Engagement Mentor Program
ManagersEngagingNurturingTrainingOurRecruits
![Page 15: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/15.jpg)
Let’s get social.
![Page 16: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/16.jpg)
Who is Generation Z?Independent Self Learners Short Attention Span
Prefer visuals over text Entrepreneurial Value Privacy
![Page 17: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/17.jpg)
Who is Generation Z?Independent Self Learners Short Attention Span
Prefer visuals over text Entrepreneurial Value Privacy
![Page 18: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/18.jpg)
Bye bye Facebook.
Hello Snapchat.
![Page 19: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/19.jpg)
Social RecruitingWhat it is What it isn’t
• Making new connections• Engaging• Actively network & engage in
target group & communities• Proactive search• Networking / Referencing• Patience, continuous efforts
andbuilding approach
• Open / Collaboration• Strategic / Long term• Listening• People driven
• Guerilla marketing with no objective
• Spamming• Communicating in “Job
Portal” language• Job posting — post n pray• Mass-mailing• Quick Fix• Policing / Deleting• Short sighted / Just another
channel to find candidates• “Speak only” Mode• Tool driven
![Page 20: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/20.jpg)
Pioneer Social Recruiting
![Page 21: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/21.jpg)
Examples of 21st century recruiting at Sodexo:It’s About Connecting
EmploymentBranding
SocialNetworking
CollegeRelationships
AlumniRecruiting
NewTechnologies
MilitaryRecruiting
Future LeadersInternship
DiversitySourcing
EmployeeReferral
ExternalRelationships
Geographical& Functional
![Page 22: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/22.jpg)
Examples of 21st century recruiting at Sodexo:It’s About Connecting
Integrated Web Presence
• Career Site• Job Family Microsites• Veteran’s Microsite• Alumni Microsite• Job Search App• Mobile m.sodexo.jobs
• Blogger• Glassdoor• LinkedIn• Twitter• Facebook• YouTube• Flickr• Google+• Pinterest
Social Networking
![Page 23: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/23.jpg)
Networking with past, present and future employees:
![Page 24: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/24.jpg)
Careers Blogwww.SodexoUSACareersBlog.com
![Page 25: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/25.jpg)
Facebookwww.Facebook.com/SodexoCareers
![Page 26: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/26.jpg)
Facebook Promotion & EngagementShare unique content.
Company Milestones Weekly Photo Monthly Job Seeker Tips
![Page 27: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/27.jpg)
LinkedIn Group & Subgroups
![Page 28: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/28.jpg)
Pinterestwww.Pinterest.com/SodexoUSCareers
• Average time spent is 98 minutes• Users increased 145% from beginning of 2012
• #3 site surpassing LinkedIn• 80% re-pins
• Great vehicle for employer branding• Creative way to display jobs
![Page 29: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/29.jpg)
Pinterest: Culture & Values
![Page 30: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/30.jpg)
Pinterest: Connect with Recruiter Boards
![Page 31: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/31.jpg)
Using Technology to Amplify Social Recruiting Success
![Page 32: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/32.jpg)
Social Activity made easy for “Rick the Recruiter”
Rick registers and completes social policy compliance on QueSocial. He chooses to receive content by email or text.
Rick receives sharable content sent by a content manager.
He earns points for each social activity.
Rick can visit the portal for new challenges to earn more points and redeem rewards.
From the push notification, he can personalize the message and choose what platforms of his to share on.
![Page 33: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/33.jpg)
![Page 34: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/34.jpg)
![Page 35: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/35.jpg)
Mobile Jobs Appwww.bit.ly/SodexoJobsApp
• Launched Feb 2012• Connect. Search. Apply
• Available for iPhone, iPad, Android & Blackberry• 14,000+ downloads, 127 hires• 54% internal, 29% minorities
• 233% increase in mobile site traffic from 2011 to 2012• 1.5+ million mobile page views
![Page 36: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/36.jpg)
Utilize technology.Embrace responsibility.
Be real.
![Page 37: Michelle Robinson - Thinking Ahead: Engaging the Future Generations](https://reader035.fdocuments.net/reader035/viewer/2022062823/5878eef21a28abfa038b73f7/html5/thumbnails/37.jpg)
Looksharp helps students launch their career. Over 50% of all college students use Looksharp each year to search for jobs and internships and over 30,000 employers including Target, Facebook, Enterprise and more use Looksharp to hire great interns and new grads.