2

3

4

5

I have a love for hand written typography and oversized mugs.

6

A Font is Born...

When studying typography you must learn the anatomy of the individual letters, numbers, punctuation, and the family as a whole. To push the envelope more, I experimented by choosing two differing typefaces and joined them together. The end product created a “baby” font from the “parents.”

7

I wanted to create a flirty different typeface without having any of the individual components weighing down on the other. Palatino can be seen as traditional body copy font, with Romantiques being used as a decorative font.

If Palatino Bold married Romantiques,this would be their offspring:

8

9

10

11

SNOWBOARDER Magazine’s layout was my inspiration for advertisements. I am a novice snowboarder and have been hit by a chair lift.

13

SESSIONS Website Redesign

SESSIONS is a company that revolves around skateboarding, snowboarding, surfing, and punk rock music. They are very modern and try to keep up with the newest styles, while keeping their audience covered on quality. When redesigning a website you must find out what is successful and what is not. Ensure that you can make the target audience enjoy the experience of going to the website, as well as making it easy to navigate and find exactly what they are looking for.

14

For this project I had to select an existing e-commerce website of my choosing, and through research of modern websites and user interaction, I redesigned the website. I chose SESSIONS, a snowboarding/outdoor activity company. With the new design, information is easier to navigate to, and images in the background can showcase sponsored riders. With a non-scroll website, users can access all of the information and links on one page, without the scroll action. Also, a modern take on the shopping cart has been implemented. The cart will be a drop down lasting 10-15 seconds, showing the shopper, in detail, what they have added. When arriving at coding for this website, it will be coded to be browser responsive for users.

15

16

17

18

19

20

I did the Color Run during the summer of 2012 and began Crossfit shortly after.

21

22

Obesity and Paleo Cake

Obesity has become a massive social issue in the United States. Along this rise, has become a new breed of diet, the Paleo Diet. On this diet, one is to restrict foods to only meats, fruits, and vegetables. Weening the body off of what it has become accustomed to makes cravings heighten, making something such as a cake sound very appealing.

23

24

As I was designing this cake, I wanted to make it look appealing and call out attention for the viewer to want to interact with it and “eat” it. On the inside of each slice, there is an informational piece on modern society’s health, dieting, and obesity. By the time one is finished with each slice, they would not want to eat non Paleo food, and immediately rid of the sugar consumed. For the outer packaging, I chose a glass cake holder with fact cards tied with a bow to invite to viewer and entice them to want to eat the cake.

25

26

27

28

29

30

31

32

33

Over the years, I learned carpentry, construction, and remodeling from both my father and grandfather.

34

35

Type in Space

Typefaces are beautiful as their own entity. It has to stand alone in a space and not rely on the space to accentuate itself. During the construction phase, it is essential to choose the materials, size, and color that will heighten the beauty in a chosen space.

36

When starting this project, we had specific restraints. The foundation of the letter was to be constructed out of found cardboard, must at least 2 feet tall, and installed on the grounds of our campus. We decided on Big Caslon Medium’s st ligature, at roughly 3 1/2 feet. The construction over the foundation of cardboard included bristol boards, adhesive, and a ballerina pink color. The ballerina pink color was chosen because we felt that it encompassed the ligature in its beauty, elegance and fragility. After completion, the st was hung in the student lounge from transparent wire, over piping in the ceiling. We chose this method so that it was free to move, spin and interact with the space.

37

39

40* I worked on this project with Vicky Pfausler

41

I have a sealed brindle Boxer named Bailey, who is a bundle of energy. Boxers are now being included in Breed Specific Legislation laws.

44

45

Banned Breed Society

When someone is passionate about a social issue, they will research the topic to no end, and an outsider will be able to see it interwoven into their life. Animal abuse and Breed Specific Legislation has become a massive problem in our society in recent years, with what seems like no end in sight. Studies have shown that the media makes up over 60% of where people base their opinions, and the media can be one-sided. Become more aware, and research what is actually happening right now for animal abuse and banned breeds.

46

The poster series for a fictional “Banned Breed Society,” originated from a thesis written on Breed Specific Legislation. Over the last century at least, there is a different breed of dog that society has out leashed their fury on. Typically these dogs, are the medium to large size and derive from the bully breeds. The basic problem that was found, and that people are becoming more aware of is that the blame is being placed in the wrong place. We can not blame an entire breed of dog for something that a few have done, or what humans have created. Animal abuse, and euthanization has come to a point that it can now be labeled as a genocide.

47

48

49

50

Society has become numb to most of the tragedy’s that go on every day, because they have become accustomed to seeing it constantly. If you are scrolling through the internet and see a typical animal abuse graphic, it is almost a guarantee that you will be reminded of watching television and seeing a SPCA commercial with Sarah Mclachlan playing in the background and want to look away. Chances are if you see a dog happy as can be you may be more drawn to want to see what it says instead of turning a blind eye to it. I created this posters to be inviting to the viewer, but the message is what society has tuned out.

51

52

53

54

55

Between the ages of four and seventeen I practiced ballet, jazz, tap, lyrical, and hip hop dance styles.

56

Ditch the Workout, Join the PartyAt the time that Zumba was on its first rise, everyone wanted to try it. It was a new form of dance that was geared more towards fitness, but was widely appealing to a diverse audience because it was an enjoyable workout. The workouts are not meant to be easy, they can range from a beginner course to advanced, and the advanced is not designed for the faint of heart.

57

58

The only stipulation placed on this project was that it had to include a diecut somewhere in the project. We learned proper file set up for the printer to be able to create the die, and formatting. While doing research on Zumba, I discovered that it has expanded to different levels, including Gold, as well as Aqua and Toning. When looking at locations that offered Zumba, they have different color coding schematics for finding this different courses in your area, to better meet your needs. The basis of this brochure was to provide information to one who may not know anything about the company. But also, if one knows about it, but not how to find classes near them, or differences between the different levels, this would give them a better knowledge base.

59

60

61

62

I grew up in upstate New York, where I was first introduced to Graphic Design. After taking classes on Commercial Graphic Design, Raster and Vector, I moved to Denver to study at the Rocky Mountain College of Art + Design. I have many interests throughout the system of design but I am most drawn to environmental design, packaging and print. I have come to realize that what we can do as designers affects more than just our local areas. It is part of our job to at least try to make a change somewhere.

I am Michelle Luttman

63

64

65