Michelle Beck

Lindsey Thompson

Danielle Witt

Store History

1915 M.B. Skaggs purchased first grocery store from father

Business strategy- give customers value and to expand by keeping a narrow profit margin

1928- 428 stores in 10 states (with the name Skaggs)

1928- merged with Merrill Lynch doubling store count

1930- Safeway listed on NYSE

Financial Classification

10th largest retailer in the nation Store count- 1775 across U.S and Canada 2006 revenue- $38.4 Billion (up 7.2% from

2004) 2006 profit- $561.1 million Fortune 500 ranking – 4th Stock Price- $36.32

Competitors

Global Kroger Walgreen Albertsons CBS Publix Super

Markets

Local Winco Albertsons Richey's Fred Meyer

Brands Safeway- Ribbon Leaf logo products,

general usage and standard items Safeway Select- privately label, upscale

range of products Lucerne and Empress- Dairy Primo Taglio- Deli O Organics- organically grown and

processed

StrengthsGlobal Strong brand image Customer service Extended services

- Club card

- Fuel

- ATM

- Car wash

- Online Shopping

Local 3 store locations New or remodeled Starbucks Floral Department

Weaknesses Global Narrow consumer

market West coast dominant

Local Online shopping not

offered Recent remodels

Opportunities Global Sell private lines in

competitor stores Increase locations Acquisition Community

involvement

Local Continue with

“Lifestyle” branding South town location

ThreatsGlobal Growth of competitors Competitors extending

services

Local Not located near

campus Population limits

Safeway’s Future

Expand efforts for community involvement and environmental leadership

Have consistent growth Continue to thrive off of original business

plan

Sources www.safeway.com www.wiki.com www.money.cnn.com