Michel de Wachter: Scaling up - The sky is the limit - TSD17
-
Upload
startupsbe -
Category
Business
-
view
48 -
download
0
Transcript of Michel de Wachter: Scaling up - The sky is the limit - TSD17
Scaling by failing
@Appiness_Inc
Michel De WachterCo-Founder
After six months 125,000 downloads
55% activity rate
Per month3,000,000 product views700,000 product clicks
8,000 baskets
440kMay’15
440k
1.1mio
May’15
Sep’15
2 business angels
Does the tech work?
Are Medialaan & BBDO interested to test?
440k
1.1mio
1.6mio
May’15
Sep’15
Oct’16
2 business angels
Private equity
Is the tech and the company scalable?
Ready for international expansion?
Non-equity assistance
Jan’17
440k
1.1mio
1.6mio
Non-equity assistance
Convertable loan
May’15
Sep’15
Oct’16
Jan’17
2 business angels
Private equity
Private equityAug’17
Waauw, crazy tech on the way
Gonna get cash positive
Possible game changer
440k
1.1mio
1.6mio
Non-equity assistance
Convertable loan
May’15
Sep’15
Oct’16
Jan’17
2 business angels
Private equity
Private equityAug’17
Investors buy the team#warrants
440k
1.1mio
1.6mio
Non-equity assistance
Convertable loan
SERIES A
May’15
Sep’15
Oct’16
Jan’17
2 business angels
Private equity
Private equity
SMART MONEY
Aug’17
End of ‘18
Crazy tech
Cash positive
Game changer
Choose the right sort of money based on the lifecycle you are in
Get in money when you do not need it just yet
Join competitions
440k
1.1mio
1.6mio
Non-equity assistance
Convertable loan
SERIES A
May’15
Sep’15
Oct’16
Jan’17
2 business angels
Private equity
Private equity
SMART MONEY
Aug’17
End of ‘18
Microsoft Accelerator
Partnerships
’16 London selected ‘17 Winner ‘16 Sprockit Startup Award
Winner Global New Venture Challenge
’16 Seoul selected
Also
(work + team + network) x luck
All the good things a marriage should have
BE THE DUMMEST
Know your market(s)Identify the stakeholders
Identify the stakeholders…all of them!!Meet them all & use their knowledge
Know your market(s)Identify the stakeholders
Identify the stakeholders…all of them!!Meet them all & use their knowledge
Know your market(s)Identify the stakeholders
Meet them all & use their knowledge
Know your market(s)Identify the stakeholders
Meet them all & use their knowledge
Know your market(s)Identify the stakeholders
Meet them all & use their knowledgeHow are we impacting their business?
The Dark Ages
Right definition of the marketStep 1 for building up your network
Co-ownershipRight definition of value propositions
‘no’ is the start, not the end
Make a file of all your stakeholdersWhich roles are important for what
Who do we need to talk toWho do we know that knows them
Make a file of all your stakeholdersWhich roles are important for what
Who do we need to talk toWho do we know that knows them
Make a file of all your stakeholdersWhich roles are important for what
Who do we need to talk toWho do we know that knows them
Make a file of all your stakeholdersWhich roles are important for what
Who do we need to talk toWho do we know that knows them
WHAT IMPACTS YOUR FUTURE?
TeamProspectsClientsMacro eventsCompetitors you knowCompetitors you do not knowYour drive (perception)StuffLawYour marketPerceptionLuck
Write out your strategy
Put everything in excel with different scenario’s
Put it in a pp and test it @ clients
Micro-manage your budget
Runway is a Religion
Become cash positive as fast as you can
Are we there yet?
www.appiness.mobi
Let’s redefine advertising & e-commerce