Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation.
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Transcript of Michael van Dijken Marketing Communications Communications Sector Microsoft Corporation.
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Michael van DijkenMichael van DijkenMarketing CommunicationsMarketing CommunicationsCommunications SectorCommunications SectorMicrosoft CorporationMicrosoft Corporation
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Microsoft and Parallels
A long and important history togetherA long and important history together
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Microsoft Year In Review
Windows Server 2008 with IIS 7
Visual Studio 2008 & Expression
Hyper-V
SQL Server 2008
Microsoft Silverlight Momentum
Microsoft Dynamics CRM 4.0
Online Services
SQL Server Data Services
Microsoft is investing in hosted products and services
Microsoft is investing in hosted products and services
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Key Industry Trends
Rapid growth continues
Web 2.0 is driving customer demand for innovative user experiences
The competition has a new face
Utility cloud computing enters the “Hype” phase
Commodity hosting margins are decreasing
Managed hosting & SaaS opportunities increasing
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Mar-06 Mar-06 ForecastForecast
May-07 May-07 ForecastForecast
Key Key Takeaways:Takeaways:
Rapid growth!Rapid growth!Total WW Total WW
revenue CAGR revenue CAGR of 30% over 5 of 30% over 5 YearsYears
Key Key Takeaways:Takeaways:
Rapid growth!Rapid growth!Total WW Total WW
revenue CAGR revenue CAGR of 30% over 5 of 30% over 5 YearsYears
Source: IDC Worldwide Software on Demand 2007-2011 Forecast Update and 2006 Vendor Shares: Sky's the Limit for On-Demand Providers," Doc # 207491, July 2007
($B
)($
B)
($B
)($
B)
Worldwide Software On Worldwide Software On DemandDemandRevenue, 2006 and 2011Revenue, 2006 and 2011
WW Software On Demand Revenue 2005-2011:WW Software On Demand Revenue 2005-2011:Comparison Of May 2006 And March 2007 Comparison Of May 2006 And March 2007 ForecastsForecasts
The SaaS Market Opportunity
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Our Mission
World-ClassPlatform
World-ClassPlatform
Partnering on Software +
Services
Partnering on Software +
ServicesNext-
Generation Experiences
Next-Generation Experiences
Broad Range of Services
Broad Range of Services
Partner Program
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7
Built-in Tracing & Trouble-shooting
Built-in Tracing & Trouble-shooting
Platform Investments
Module Core
Module Core
Extensible Design
Extensible Design
ASP.NET Integration
ASP.NET Integration
PHPInterop
PHPInterop
NEW UI & Management
NEW UI & Management
Improved SecurityImproved Security
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Tito LeveretteTito LeveretteWeb Platform Architect EvangelistWeb Platform Architect EvangelistMicrosoft CorporationMicrosoft Corporation
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Comprehensive Data Platform
Mission-CriticalCapability
Mission-CriticalCapability
DeveloperProductivityDeveloper
ProductivityBusiness
IntelligenceBusiness
Intelligence
Agile WebApplicationsAgile Web
ApplicationsScale without
LimitsScale without
LimitsBusiness-Level
SLAsBusiness-Level
SLAs
No Memory or DB Size Limits
Publishing Tools,
Policy-based Mgt
Low MonthlyLicensing Fee
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Full Portfolio of Services
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Tito LeveretteTito LeveretteWeb Platform Architect EvangelistWeb Platform Architect EvangelistMicrosoft CorporationMicrosoft Corporation
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Next-Generation Experiences
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Tito LeveretteTito LeveretteWeb Platform Architect EvangelistWeb Platform Architect EvangelistMicrosoft CorporationMicrosoft Corporation
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Microsoft Services Model for S+S
Microsoft Services Microsoft Services InvestmentsInvestments
ScaleScale
BrandBrand
Market awareness Market awareness
Current versionsCurrent versions
Service Provider OpportunityService Provider Opportunity
ChoicesChoices
Customized and Customized and differentiateddifferentiated
Lower capital investmentLower capital investment
Compelling business modelCompelling business model
Services
Hosting
platforms
On-premis
e softwa
re
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Partnering for S+S
Business Software markets Business Software markets
are pyramidsare pyramids
Platform providers market Platform providers market a basic value propositiona basic value proposition
Customers explore and Customers explore and learn at the baselearn at the base
Many have broader Many have broader requirementsrequirements
Success in each segment Success in each segment helps grow demand across helps grow demand across all segmentsall segments
Custom Solutions
Targeted Variations
Basic Value Proposition
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Service Provider Licensing
Subscription licensingSubscription licensing
No upfront costsNo upfront costs
Always up to date softwareAlways up to date software
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Microsoft Partner Program
An integrated partner An integrated partner program:program:
Recognizes your expertiseRecognizes your expertise
Rewards you for your impactRewards you for your impact
Delivers value to help you Delivers value to help you be successfulbe successful
Helps you:Helps you:
Realize your business Realize your business potentialpotential
Extend your market reachExtend your market reach
Increase operational Increase operational efficienciesefficiencies
Registered Members
Partner Program
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Next Steps
Visit http://www.microsoft.com/hosting Visit http://www.microsoft.com/hosting
Visit http://www.IIS.net Visit http://www.IIS.net
Visit http://www.asp.netVisit http://www.asp.net
Visit the new Communications Sector CommunityVisit the new Communications Sector Community
https://partner.microsoft.com/US/program/https://partner.microsoft.com/US/program/pmcommsectorpmcommsector
Learn more about the SPLA Learn more about the SPLA
http://www.microsoft.com/hostinghttp://www.microsoft.com/hosting
Visit us in our boothVisit us in our booth
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