Michael Torchia President/Founder 9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212

Click here to load reader

download Michael  Torchia  President/Founder 9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212

of 21

  • date post

    25-Feb-2016
  • Category

    Documents

  • view

    38
  • download

    0

Embed Size (px)

description

Michael Torchia President/Founder 9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212 Office: 800.933.8633 Cell: 310.650.5595 Michael@OperationFitness.com www.OperationFitness.com . A nationwide program that brings free health and fitness programs to American families. - PowerPoint PPT Presentation

Transcript of Michael Torchia President/Founder 9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212

  • Michael Torchia President/Founder9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212Office: 800.933.8633 Cell: 310.650.5595Michael@OperationFitness.com www.OperationFitness.com

  • A nationwide program that brings free health and fitness programs to American families.Program includes the entire family: adults, children, teens and even pets!Teaches people to make small, manageable changes to lifestyle to improve their health and well being.Michael Torchia and Jack Lalanne Page 2

  • Operation Fitness was founded in 1985 and was created to educate, motivate and inspire our nation to lead healthier lives. In 2001, Operation Fitness launched a campaign to create a healthier nation and the operation fitness team travel to major cities across the country producing free health & fitness events. Over the years Operation Fitness has helped millions of Americans lead healthier lives and the movement is growing stronger everyday.Page 3

  • Developed by Mike TorchiaStarted as competitive bodybuilder, achieving such honors as Teenage Mr. New York, Teenage Mr. America, Mr. Collegiate USA, and Mr. California.Celebrity fitness trainer who works with A-list celebrities like Matt Damon, Kim Cattral, Al Pacino, Sinbad and Kevin Spacey.Retains a gentle, practical and down-to-earth style.Has a great passion for bringing health to average American families.Page 4

  • Operation Fitness was designed to motivate people across the country to increase daily physical activity and healthy eating by showing them how to make exercise fun, and choose better foods. Partners with media companies, health organizations and other major institutions to offer free health and fitness demonstrations and programming nationwide.Sponsorship opportunities allow products to be promoted and get noticed with national press and marketing programs.Health organizations who have already joined forces with Operation Fitness include: American Diabetes Association, Alzheimer's Association, National Fibromyalgia Association, Liver Foundation, American Red Cross, National MS Society, American Heart Association, American Cancer Society, Generation Rescue, MS Fitness Challenge, Boys and Girls Club of America.Page 5

  • Operation Fitness OpportunitiesCo-exhibit with Michael and Operation Fitness at health and fitness expos throughout the country.Participate in product sampling programs that get your product into the hands of attendees.Participate in marketing and PR programs that get your products noticed and shared with the world.Put your product on Operation Fitness demonstration stages throughout the country.Page 6

  • Operation Fitness AdvantageCelebrity Tie-ins:Mike Torchia brings sports, fitness, film and television celebrities to the table for special appearances at events.Previous celebrity guest stars have included pro basketball players, television stars, olympic champions and more.Page 7

  • Operation Fitness AdvantageDemographics to meet your target market:64% Male, 36% Female67% in key 18-35 demographic46% earn at least $50,000 per year72% want a healthier lifestylePage 8

  • Operation Fitness AdvantageYour product is where the excitement is:Typical 10 x 10 booths get lost in the crowd.Your booth will be located immediately adjacent to event demonstrations and celebrity appearances.Increased attention AND increased traffic to your booth.Page 9

  • Operation Fitness AdvantageYour product is part of a larger marketing and PR effort:Operation Fitness big booth buy garners more attention from event organizers and media partners.Listing in the demonstration section gets your company more exposure in pre-show marketing and in event programs.Enjoy halo-effect from association with colorful demos, celebrities, kids, animals and other fantastic news photo and b-roll opportunities.Page 10

  • Operation FitnessIn Recent NewsPage 11PRNewswire.com MyFoxLA.com CBS Los AngelesFilmMagic.comDiscover Los AngelesAskNurse Alice.netNaturalfreakworld.comNewsblaze.com

    Jackkakanne.comTheMuscleGroup.comMuscleMagFitness.comStreetinsider.comBodykore.comTheMuscleCouple.comRedlasso.com

  • Operation Fitness AdvantageYour product shines on stage:Mike Torchia typically controls programming and schedule of demonstration stages at the events.Mike and his amazing marketing team can help you craft exciting demonstrations that keep your product top-of-mind with attendees.Demonstrations can provide PR vs. Advertising advantage that lets users sing the praises of your products.Page 12

  • Operation Fitness Sponsorship Levels Title Sponsor ($50,000) per eventName in title of show, on all advertising/PR, and logo on event T-Shirts 50x10 Booth Space includes carpeting, draped back and complete furniture package Exclusive product placement & Title in Celebrity Suite (20x10) TV/Radio news coverage and PR at events Logo/Link on OperationFitness.com Company name on title stage bannerand commercial promos on stage Product giveaways included in VIP Gift Bags Unlimited passes to after party Prime demonstration times on stagePage 13

  • Operation Fitness Sponsorship Levels Co-Title Sponsor ($25,000) per eventName in title of show, on all advertising/PR, and logo on event T-Shirts30x10 BoothTV/Radio news coverage and PR at eventsLogo/Link on OperationFitness.comCompany name on title stage bannerand commercial promos on stageProduct giveaways included in VIP Gift BagsUnlimited passes to after partyPrime demonstration times on stagePremier Level ($10,000) per event20x10 Booth- Space includes carpeting, draped back and complete furniture packageLogo/Link on OperationFitness.comCompany name listed on press materials and commercial promos on stage12 passes to after partyPrime Demonstration time on stagePage 14

  • Premier Level ($10,000) per event20x10 Booth- Space includes carpeting, draped back and complete furniture packageLogo/Link on OperationFitness.comCompany name listed on press materials and commercial promos on stage12 passes to after partyPrime Demonstration time on stagePage 15Operation Fitness Sponsorship Levels

  • Operation Fitness Sponsorship Levels Feature Level ($5,000) per event10x10 Booth - Space includes carpeting, draped back and complete furniture packageCompany name listed on press materialsProduct giveaways included in VIP Gift Bags6 passes to after partyDemonstration time on stagePage 16

  • Operation Fitness Sponsorship LevelsOne Day/Outdoor Events: Premier Level ($3,000) per event Name in title of show, on all advertising/PR, and logo on event T-Shirts 20x10 Booth, space includes canopy, table, chairs and linensLogo/Link on OperationFitness.com that receives over 500,000 hits per month Company name listed on press materials and red carpet step & repeat bannerDemonstration time on stagePage 17

  • Operation Fitness Sponsorship Levels Page 19Guest Speaking/Demo Time on StagePrice will vary upon availability. Please call for quote Elaine LaLanne & Michael Torchia

  • Operation Fitness Event Schedule November 1 - 3,2012 -Las Vegas, NV - Paris Las Vegas Hotel & Casino(Estimated Attendance: 25,000+)January 4th- 5th, 2013 -Los Angeles Millenium Biltmore Hotel (Estimated Attendance: 30,000+)

    March 16th- 17th, 2013 -Washington D.C. Convention Center (Estimated Attendance: 90,000+)Page 20

  • Operation Fitness Partners Page 21

  • Michael Torchia President/FounderOperation Fitness9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212Office: 800.933.8633 Cell: 310.650.5595Michael@OperationFitness.com www.OperationFitness.com

    Page 22