Michael Torchia President/Founder 9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212

Michael Torchia President/Founder9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212Office: 800.933.8633 Cell: [email protected] www.OperationFitness.com

mailto:[email protected]

• A nationwide program that brings free health and fitness programs to American families.

• Program includes the entire family: adults, children, teens and even pets!

• Teaches people to make small, manageable changes to lifestyle to improve their health and well being.

Michael Torchia and Jack Lalanne

Operation Fitness was founded in 1985 and was created to educate, motivate and inspire our nation to lead healthier lives. In 2001, Operation Fitness launched a campaign to create a healthier nation and the operation fitness team travel to major cities across the country producing free health & fitness events. Over the years Operation Fitness has helped millions of Americans lead healthier lives and the movement is growing stronger everyday.

Developed by Mike Torchia

• Started as competitive bodybuilder, achieving such honors as “Teenage Mr. New York,” “Teenage Mr. America,” “Mr. Collegiate USA,” and “Mr. California.

• Celebrity fitness trainer who works with A-list celebrities like Matt Damon, Kim Cattral, Al Pacino, Sinbad and Kevin Spacey.

• Retains a gentle, practical and down-to-earth style.

• Has a great passion for bringing health to average American families.

• Operation Fitness was designed to motivate people across the country to increase daily physical activity and healthy eating by showing them how to make exercise fun, and choose better foods.

• Partners with media companies, health organizations and other major institutions to offer free health and fitness demonstrations and programming nationwide.

• Sponsorship opportunities allow products to be promoted and get noticed with national press and marketing programs.

• Health organizations who have already joined forces with Operation Fitness include: American Diabetes Association, Alzheimer's Association, National Fibromyalgia Association, Liver Foundation, American Red Cross, National MS Society, American Heart Association, American Cancer Society, Generation Rescue, MS Fitness Challenge, Boys and Girls Club of America.

Operation Fitness Opportunities

• Co-exhibit with Michael and Operation Fitness at health and fitness expos throughout the country.

• Participate in product sampling programs that get your product into the hands of attendees.

• Participate in marketing and PR programs that get your products noticed and shared with the world.

• Put your product on Operation Fitness demonstration stages throughout the country.

Operation Fitness Advantage• Celebrity Tie-ins:

• Mike Torchia brings sports, fitness, film and television celebrities to the table for special appearances at events.

• Previous celebrity guest stars have included pro basketball players, television stars, olympic champions and more.

Operation Fitness AdvantageDemographics to meet your target market:

•64% Male, 36% Female

•67% in key 18-35 demographic

•46% earn at least $50,000 per year

•72% want a healthier lifestyle

Operation Fitness Advantage

Your product is where the excitement is:

•Typical 10 x 10 booths get lost in the crowd.

•Your booth will be located immediately adjacent to event demonstrations and celebrity appearances.

•Increased attention AND increased traffic to your booth.


Your product is part of a larger marketing and PR effort:

•Operation Fitness’ “big booth buy” garners more attention from event organizers and media partners.

•Listing in the demonstration section gets your company more exposure in pre-show marketing and in event programs.

•Enjoy “halo-effect” from association with colorful demos, celebrities, kids, animals and other fantastic news photo and b-roll opportunities.

Operation FitnessIn Recent News

PRNewswire.com

MyFoxLA.com

CBS Los Angeles

FilmMagic.com

Discover Los Angeles

AskNurse Alice.net

Naturalfreakworld.com

Newsblaze.com

Jackkakanne.com

TheMuscleGroup.com

MuscleMagFitness.com

Streetinsider.com

Bodykore.com

TheMuscleCouple.com

Redlasso.com


Your product shines on stage:

•Mike Torchia typically controls programming and schedule of demonstration stages at the events.

•Mike and his amazing marketing team can help you craft exciting demonstrations that keep your product top-of-mind with attendees.

•Demonstrations can provide PR vs. Advertising advantage that lets users sing the praises of your products.

Operation Fitness Sponsorship Levels

Title Sponsor ($50,000) per event

• Name in title of show, on all advertising/PR, and logo on event T-Shirts• 50x10 Booth – Space includes carpeting, draped back and complete furniture package• Exclusive product placement & Title in Celebrity Suite (20x10)• TV/Radio news coverage and PR at events• Logo/Link on OperationFitness.com• Company name on title stage banner and commercial promos on stage• Product giveaways included in VIP Gift Bags• Unlimited passes to after party• Prime demonstration times on stage

http://operationfitness.com/


Co-Title Sponsor ($25,000) per event•Name in title of show, on all advertising/PR, and logo on event T-Shirts•30x10 Booth•TV/Radio news coverage and PR at events•Logo/Link on OperationFitness.com•Company name on title stage banner and commercial promos on stage•Product giveaways included in VIP Gift Bags•Unlimited passes to after party•Prime demonstration times on stage•Premier Level ($10,000) per event•20x10 Booth - Space includes carpeting, draped back and complete furniture package•Logo/Link on OperationFitness.com•Company name listed on press materials and commercial promos on stage•12 passes to after party•Prime Demonstration time on stage



Premier Level ($10,000) per event•20x10 Booth - Space includes carpeting, draped back and complete furniture package•Logo/Link on OperationFitness.com•Company name listed on press materials and commercial promos on stage•12 passes to after party•Prime Demonstration time on stage




Feature Level ($5,000) per event

•10x10 Booth - Space includes carpeting, draped back and complete furniture package

•Company name listed on press materials

•Product giveaways included in VIP Gift Bags

•6 passes to after party

•Demonstration time on stage


One Day/Outdoor Events: Premier Level ($3,000) per event

Name in title of show, on all advertising/PR, and logo on event T-Shirts

•20x10 Booth, space includes canopy, table, chairs and linens

•Logo/Link on OperationFitness.com that receives over 500,000 hits per month

•Company name listed on press materials and red carpet step & repeat banner

•Demonstration time on stage


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Guest Speaking/Demo Time on Stage

Price will vary upon availability. Please call for quote

Elaine LaLanne & Michael Torchia

Operation Fitness Event Schedule

• November 1 - 3, 2012 - Las Vegas, NV - Paris Las Vegas Hotel & Casino (Estimated Attendance: 25,000+)

• January 4th- 5th, 2013 - Los Angeles Millenium Biltmore Hotel (Estimated Attendance: 30,000+)

• March 16th- 17th, 2013 - Washington D.C. Convention Center (Estimated Attendance: 90,000+)

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Operation Fitness Partners

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Michael Torchia President/Founder

Operation Fitness

9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212

Office: 800.933.8633 Cell: 310.650.5595

[email protected] www.OperationFitness.com

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mailto:[email protected]

Michael Torchia President/Founder 9903 Santa Monica Blvd. # 820 Beverly Hills, CA. 90212

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