Michael Sutherland | PORTFOLIOSmarter Concepts, Better Creative, Greater Results

Selling a brand means telling a story.

Here… let me tell you mine.

Michael Sutherland | Art Director, Designersutherndesign@gmail.com • mobile 201-618-0746

Conceptually-driven designer with an eye for detail and strong presentation aesthetic. Thrives in a busy work environment, performing well under pressure and deadlines. Brings fresh ideas to collaborative engagements with proven leadership skills.

EXPERIENCE�

ThinkDM2 Senior Designer | 09/2010–09/2012Multi-disciplined designer behind a tight creative force with quick turnaround for Fortune 500 accounts, including Nikon, Intel and Canon.

• Conceptualizes visual language for campaigns based on marketing brief

• Presents concepts internally to all levels of management

• Executes campaigns across necessary market platforms (digital, print, social media, etc.)

• Prepares final deliverables for press and production

• Oversees and proofs junior designers’ progress and workflow

• Develops social media presence and online voice of clients

• Creates pitch presentations based on current design/marketing trends

Grey New York Design Consultant | 09/2009–02/2010Managed design capabilities for Dept. of New Business Development.

• Worked directly with upper-level management

• Established visual identity of pitch and prospective client-facing material

• Maintained Grey’s portfolio and business credentials

• Established product workflows within department for higher efficiency

• Acted as liaison for creative interaction with other departments

BBMG Associate Designer | 05/2008–09/2009Assisted design team at BBMG—a lead marketing agency for sustainable brands.

• Developed logos and identity systems for corporate and non-profit clients

• Structured BBMG’s portfolio of work including press kits, white papers, and publications

EDUCATION�&�HONORS�

School of Visual Arts B.F.A.Graphic Design/Advertising | 2005–2009

National Dean’s List, 2005–2009

• Gold winner, Graphis New Talent Annual, 2010

• Featured, The Designer’s Graphic Stew (Samara, Rockport Press), 2010

• Congressional Art Award, 2002

TECHNICAL�SKILLS�

• Mac/PC platforms

• Adobe CS: Photoshop, Illustrator, InDesign, Dreamweaver

• Quark

• MS Office: Word, PowerPoint, Excel

• Apple iWork: Pages, Keynote, Numbers

• HTML, CSS, WordPress

Hi there,

And thanks for looking into my portfolio. I’m a graduate of the School of Visual Arts where I specialized in visual communication and branding. The following projects reflect digital, print and integrated campaigns that comprise my experience in marketing.

But enough talk—dive into the work. If it sparks your interest, maybe we can discuss a future together.

Regards, Mike Sutherland

Michael Sutherland | Art Director, Designersutherndesign@gmail.com • mobile 201-618-0746

The first in a whole new class of camera, the Nikon 1 was packed with functionality

and charisma. Trusted to work behind-the-scenes of its launch was an honor.

Nikon 1 Trade Ad & Package

Credits�

Agency: ThinkDM2Client: NikonCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandCopywriter: Chris�FullerCamera Images: Nikon

How do you get camera dealers excited about an upcoming product you can’t show

them? The main restriction from the Nikon brief prevented any images of the D5100

camera on the cover.

Nikon D5100 Launch Kit

Credits�

Agency: ThinkDM2Client: NikonCreative Director: Felice�D’AddarioArt Director: Michael�SutherlandDesigner: Michael�SutherlandIllustrator: Michael�SutherlandPhotography: Nikon

The meaning of this typographic solution was twofold—

showcase the camera and display all of its powerful new functions.

And the greatest challenge behind production? Modifying the typographic artwork

for exposure in foreign language markets. Proofing for spelling errors was an

equally demanding task.

Nikon D5100 Launch Kit

Credits�

Agency: ThinkDM2Client: NikonCreative Director: Felice�D’AddarioArt Director: Michael�SutherlandDesigner: Michael�SutherlandIllustrator: Michael�SutherlandPhotography: Nikon

To represent the D800’s enhanced pixel quality, I incorporated a wall of

quadrilateral forms with exaggerated lighting effects. It’s meant to position

the camera as a contender to other cinema-grade competitors.

Nikon D800 Launch Kit

Credits�

Agency: ThinkDM2Client: NikonCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandCopywriter: Chris�FullerCamera Images: Nikon

Credits�

Agency: ConfidentialClient: IntelCreative Director: ConfidentialDesigner: Michael�Sutherland

Intel developed a blueprint to bridge the communication gap

between devices in an array of industries. I represented their

modular system with a geometric unit formed of arrows, meant

to depict the gadgets’ abilities to connect with each other.

Intel OPS Logo

Credits�

Agency: ConfidentialClient: IntelCreative Director: ConfidentialArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Intel

This internal newsletter reached members of Intel’s Intelligent

Systems Group with updates on the industry.

Intel ISG Newsletter

The One Club in New York runs an annual advertising competition and the brief for

NRDC was one I couldn’t pass up; “Advocate change for an environmental issue of

your choosing”.

NRDC Posters

Credits�

School: School�of�Visual�ArtsInstructor: Earl�CarterArt Director: Michael�SutherlandDesigner: Michael�SutherlandCopywriter: Michael�SutherlandPhotography: Michael�Sutherland

These posters reflect the impact of offshore-dumping, and

provoke a call-to-action through the feeling of incongruence.

This sales presentation reflects the incredibly complex yet structured global gases

company and its capabilities. Given the details of their history, I organized Linde’s

assets into a three-part message: industries served, gases leadership, and customer

delivery. The final product is a story of expertise and precision.

Linde Corporate Presentation

Credits�

Agency: ThinkDM2Client: Linde�GlobalCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Linde�Global

This greeting package accompanied Linde’s clients while they visited Munich,

Germany for a meeting. I populated the kit with everything the attendees might

need during their stay.

Linde Conference Package

Credits�

Agency: ThinkDM2Client: Linde�GlobalCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Linde�Global

The greatest challenge was coordinating with Linde’s headquarters

in Germany due to the time-difference, but the end-result was

worth the late nights.

Chubb’s AEDP brochure needed to spark excitement among young adults interested

in the field. I used rich hues to represent the in-depth experience of the program

and set the tone of success with imagery idealizing one’s career-path.

Account Executive Development Program Brochure

Credits�

Agency: ThinkDM2Client: Chubb�InsuranceCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Shutterstock

Reaching prospective students was a matter of engaging them

through familiar channels. This landing page was developed to

supplement the campaign’s digital positioning.

The marketing area took lead priority on this homepage. Using color and contrast,

the site focuses on Dialogic’s service offerings.

Dialogic Website

Credits�

Agency: ThinkDM2Client: DialogicCreative Director: David�AnnunziatoDigital Director: Brett�DziuraArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Shutterstock

Releasing multiple products in one launch, this kit introduced each camera

as a unique and powerful addition to the lineup. It triggered enthusiasm among

camera merchants.

Nikon COOLPIX Launch Kit – U.S. Version

Credits�

Agency: ThinkDM2Client: NikonCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandCamera Images: Nikon

Of the concepts presented for the COOLPIX launch, Nikon chose this alternate

design for presentation in Latin American countries. The changes reflect cultural

and regional values. For instance, the product priorities have shifted and camera

colors changed.

Nikon COOLPIX Launch Kit – Latin American Version

Credits�

Agency: ThinkDM2Client: NikonCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Nikon

Chubb liked the design options presented for a previous program so much, they

decided to repurpose one for their PPDP program. I’ve used a spiral staircase to

represent “making steps toward success” with flashes of vibrant color to stand out.

Premier Producer Development Program Brochure

Credits�

Agency: ThinkDM2Client: Chubb�InsuranceCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Shutterstock

Following the success of the previous AEDP landing page, this

digital brochure promoted the program on its mobile front.

Reinforcing the brand-essence on the road.

Inspired by the process of tea’s cultivation, this logomark takes the form of both

mountain and leaf. Combined with Chinese inked landscapes, the brand language

draws you into a world of tea.

Alpine Tea Brand Identity

Credits�

School: School�of�Visual�ArtsInstructor: Timothy�SamaraDesigner: Michael�SutherlandIllustrator: Lau�Ping-hangCar Image: DaimlerChrysler

Credits�

Agency: ConfidentialClient: IntelArt Director: ConfidentialDesigner: Michael�SutherlandCopywriter: ConfidentialPhotography: Intel

No one turns futuristic technology into reality like Intel.

These ads promoted their presence at an upcoming trade show

where machines track and store data on customers.

Intel Digital Retail Ad

Trade Ad

eBlast

Credits�

Agency: ConfidentialClient: IntelCreative Director: ConfidentialArt Director: Michael�SutherlandDesigner: Michael�SutherlandCopywriter: ConfidentialPhotography: Intel

I knew Intel’s magazine ad needed to intrigue and tempt the

viewers’ curiosity. That’s not difficult when promoting a device

that scans consumers and dispenses free chocolates.

Intel iSample Cover Ad

Launching prior to the holiday season, the latest COOLPIX line was positioned as a

perfect gift for loved ones. To reinforce this, I’ve contrasted the warm hues from the

cameras against a pale winter backdrop.

Nikon COOLPIX Seasonal Kit

Credits�

Agency: ThinkDM2Client: NikonCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandCamera Images: Nikon

Credits�

Agency: ThinkDM2Client: Mutual�of�AmericaCreative Director: David�AnnunziatoArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Shutterstock

Any work for financial clients needs to emit a feeling of trust.

These brochures give off a sense of structure through grids,

boxes, and business photography.

Mutual of America Brochures

Credits�

Agency: ThinkDM2Client: Mutual�of�AmericaCreative Director: Felice�D’AddarioArt Director: Nava�AnavDesigner: Michael�SutherlandPhotography: Shutterstock

Timothy Samara is one of New York’s leading pundits on grid structure, and I was

fortunate enough to study editorial layout from him at the School of Visual Arts.

These spreads of a historical account were even featured in his book, The Designer’s

Graphic Stew.

Historical Book Layout

Credits�

School: School�of�Visual�ArtsInstructor: Timothy�SamaraDesigner: Michael�SutherlandPhotography: Corbis�Education

Credits�

School: School�of�Visual�ArtsInstructor: LuAnn�GraffeoArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Unknown

Texture and cascading tempo evoke a sense of grandeur for this

Bob Marley cd package. It’s a classic album, visually redefined for

a contemporary audience.

Bob Marley CD

Credits�

School: School�of�Visual�ArtsInstructor: Eileen�Hedy-SchulzArt Director: Michael�SutherlandDesigner: Michael�SutherlandPhotography: Adobe�Images

Hypnotic rhythm and throbbing beats elevated Dirty Vegas to

a global dance phenomenon. This album art highlights that

sensuality with warm hues and sexy overtones.

Dirty Vegas CD

Michael Sutherland | Art Director, Designersutherndesign@gmail.com • mobile 201-618-0746

View more work at www.be.net/sutherndesign