Michael Sfakianos Senior Software Bulk Messaging Business Intelligence Interactive Contextual...
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Michael Sfakianos Senior Software Engineer
Our activities focus mainly in the development of
Turn-Key Software Applications and
Solutions targeted for Private and Public Sector
(Telecoms, Energy, Health)
AppArt team is comprised of professionals with long commercial and market
experience as well as specialized technical expertise and skills
AppArt Key Projects
Mobile apps for diversified industries
On Demand Solutions and Services
Multi Channel Communication Gateway Interactive Communication Prepay and Post Pay Bulk Messaging
Business Intelligence Contextual Customer
Real Time Contextual Campaigns Management Loyalty Management
Next Generation Interactive
Custom Software Solutions Outsourcing Services (Software Development, Operations, Marketing)
Greek and EU Research and Development Projects
Both the National Strategic Reference Framework
2007-2013 and the European Commission Research
& Innovation Funding Projects (HORIZON 2020)
encourage us to continue with the solutions we
design, countersigning them by awarding us with
the related funding opportunities.
European Funding Program Horizon 2020
Hearten (mHealth mobile app)
HEARTEN Consortium comprising of 12 members will design, develop
and validate an ICT co-operative environment that will enable the Heart
Failure (HF) patients to achieve sustainable behavior change regarding
their adherence and compliance.
AppArt is tightly involved in the
development of the
smartphone application as well
as the development of the APIs
that will enable the
communication and data
transfer between the mHealth
app and the monitoring devices
HERON / Decision Support Tool
European 20 – 20 – 20 Targets
The 2020 energy goals are to have a 20% reduction in CO2 emissions
compared to 1990 levels, 20% of the energy, on the basis of consumption,
coming from renewables and a 20% increase in energy efficiency.
CO2 Emissions compared to 1990
Share of Renewable Energy
Primary Energy Use
Using New Technologies
Energy efficiency and conversation requires educated and engaged consumers.
Smart energy infrastructure is now able to provide all data required to be used
for increasing awareness and engagement through technology.
Utilizing our Experience
We utilize our experience to transfer and adapt proven, in other
industries, solutions for the purposes of Energy sector as well.
We provide the actual tools for:
• Understanding the consumer • Interact with the consumer
In order to:
Educate the consumer
Engage the consumer
Analytics for Green Energy Decisions
Analyze raw data for producing
quantifiable results comprising the
necessary evidence for reaching justified
Exploitation of the produced results for
making better decisions, increasing the
quality of services and optimizing
Identify patterns and hidden behaviour,
revealing issues that may need special
attention and handling
Smart and grid infrastructure makes Analytics and Big
Data relevant for Energy sector
Analytics for Network Operations and Planning
Analyze past metrics, evaluate current performance, produce forecast, compare
actual data against forecasted ones, use the results as feedback for the
optimization of process.
Analytics for Understanding the Consumer
Analysis of data for profiling consumers based on actual usage.
Segmentation allows for gaining insight of the consumer behaviour through
Multi Channel Contextual Campaigns
Segmentation Contextual Targeting
Energy Network Data (e.g. Meter
Other Data (e.g. Geographical
Consumer Data (e.g. Commercial
Segment, Number of
Based on configurable criteria, the consumer is targeted with information
relevant to his profile through the communication channel of choice.
Increasing Consumer Engagement
Data collection from various integration points and analysis algorithms result
to a thorough segmentation of the consumer base. A deep insight of
consumers’ behaviour and habits is the basis for efficient strategy design.
The consumer receives communication relevant to him. The context of the
communication matches the criteria composing his profile, thus increasing
the possibility for him to become a responder
Real time communication which can even be threshold or event triggered.
The consumer receives communication the moment he is performing a
certain action or when his consumption reaches a threshold.
Comprehensive Analytics and Reporting provide the necessary views of
consumer actions and support better and faster decisions on strategy
redesign and process optimization.
Educate consumers in energy efficiency
Increase adoption of energy saving practices
Motivate sustainable energy behavior
Raise consumer awareness
New Communication Channels
Consumers have evolved! Reach consumer through
Mobile App and Web
Self Care Mobile Application
546 W Consumption
Smart Cities Raising awareness and engagement of individual
consumers will lead to the greater target of achieving
smart city targets through the use of internet of things
technology and smart grid infrastructure