Creative Industries Innovation Fund David McConnell Creative Industries Development Officer
Michael Seeney Head of Creative Industries Division Department for Culture Media and Sport.
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Transcript of Michael Seeney Head of Creative Industries Division Department for Culture Media and Sport.
Michael Seeney
Head of Creative Industries Division
Department for Culture Media and Sport
Creative industries: some history
• Department of Trade and Industry responsible for industry sponsorship
• 1980s and 90s focused on “competitiveness”
• Traditional industries failing
• Slow to adjust to growing service economy
Charles Leadbeater
“The real assets of the modern economy come out of our heads, not out of the ground: ideas, knowledge, skills, talent and creativity.”
Some history….
• Why creative industries?– Need to maximise the potential of the
“knowledge economy”– Long history of creativity; but failure to bring
ideas to market and enjoy earnings– Opportunity to move cultural bodies out of
perceived ghetto of failure and subsidy– Ensure creative industries taken seriously in
policy development
Definitions
• Creative industries are:
“Those activities which have their origin in individual creativity, skill, talent, and which
have their potential for wealth and job creation through the generation and exploitation of intellectual property”
Definitions
• CIs are (for us):• Advertising• Architecture• Arts and antiques
market• Crafts• Design• Designer fashion
• Film• Interactive leisure
software• Music• Performing arts• Publishing• Software• TV and radio
Facts and figures: national
• the sector employs some 1.95 million people• 13 industries accounted for 7.9% of UK GDP in
2000• between 1997 and 2000 average growth in the
sector was 9% per year• exports contributed £8.7 billion to balance of trade
in 2000, 3.3% of total exports• annual turnover of the sector is £76.6 billion
London’s annual output growth, 1995-2000
London’s productivity 2000
London’s productivity growth rates, 1995-2000
What did we want to do?
• Allow policy makers to make more informed judgements by:
• Generating an “accurate” evidence base
• Identify clusters and areas of growth
• Provide justification for investment
• Track the effectiveness of policy and intervention
How did we do it?
• Emphasis on partnership
• Established Creative Industries Task Force
• 9 Departmental Ministers
• Key industry players (not to represent their industries, but to provide up to date insight)
• Active support from Prime Minister’s office
Industry common issues
• Task Force came up with six areas for joint work:– Access to finance– Intellectual property– Exports– Skills base– Impact of new technologies– creativity
The Mapping Document
Creative industries employment growth rates by UK region, 1995-2000
Access to finance
An enterprise society is one in which….
• many more people want, and have the opportunity to start a business
• everyone with the ambition to grow is helped and supported; and
• small businesses find it easier to have a dialogue with government
A web-based employment tool
The impact of new technologies on the music industry
Issues to be tackled
• Everybody wants a piece of the action
• Can we count?
• We don’t speak the same language
• How do we capture children’s creativity?
• Do creative industries regenerate run down cities?
• How do we ensure sustainability?