Michael Kramer Growing Your Internet Presence in 2020 · 2. Search Engine Optimization a. Keyword...

Michael Kramer(805) 456-6011Michael Kramer(805) 456-6011

Growing Your Internet Presence in 2020


Growing Your Internet Presence in 2020

http://www.ameravant.com

Michael Kramer(805) 456-6011

Introduction - Michael Kramer


Today’s Topics


How Do You Get Sales Leads from the Internet?


How to get Google Search Traffic to your Website


More about “Domain Authority”


High Ranking Domain Authority


How Does Your Domain Authority Rank?

https://moz.com/domain-analysis


You Can Outperform Your Competition, even if you have a lower Domain Authority?


How to Improve Your Domain Authority1. Local Search Optimization (aka Google Local or Google Maps)

a. Create a Google+ Accountb. “Claim” your Business Profile page and complete 100% of the profile,

including address, phone and web addressc. Validate your address via a postcard mailed by Google to your addressd. Post in as many “Safe” directories as possible, slowly over time

2. Search Engine Optimizationa. Keyword Researchb. Create dedicated content pages for each Keyword Phrase

i. Pages - further defining your servicesii. Articles posted in your websiteiii. Event Listings in your websiteiv. Directory Listings in your website

3. Back Link Campaigna. Social media Links (facebook, linkedIn, etc) from high Domain Authority sitesb. PR Press Releases ($300 - $500 each)


Local Search Engine Optimization


Structure of Google Search


Where am I?

http://www.firststreetleather.com


Google Local Search - Criteria


Create a Google Account

www.google.com - FREE

https://accounts.google.com/SignUpWithoutGmail




Go to your Google+ Account

https://business.google.com/create

https://business.google.com/create


Edit Google Business Listing


Optimizing Your Google Listing



Google Reviews



Google Questions and Answers


Test your Internet Presence

www.ameravant.com/google-local-search-optimization-santa-barbara


Directory Listings

www.ameravant.com/google-local-search-test


Managing Directory Listings

https://moz.com/local/search - $9/month

https://moz.com/local/search


Finding Keywords


How to Search Engine Optimize a Page

1. The more points a page has the higher it shows in Google Searches

2. Page Title worth 40 points - divide each word into the 40 to get the value of each word. Words in the front are more valuable

3. The URL, after the “.com/” is worth 35 points

4. H1 Heading Titles worth 25 points5. Alt Text on Photos worth 25 points6. H2 Heading Titles worth 20 points7. Paragraph Text worth 1 point8. Bold Text worth 2 points9. Heading Text in Videos: 30 points

10. It’s a good idea to put in the footer, all the geographic communities you serve


Digital Marketing Survey

http://www.ameravant.com/santa-barbara-digital-marketing-company




How to Improve Your Domain Authority1. Local Search Optimization (aka Google Local or Google Maps)

a. Create a Google+ Accountb. “Claim” your Business Profile page and complete 100% of the profile,

including address, phone and web addressc. Validate your address via a postcard mailed by Google to your addressd. Post in as many “Safe” directories as possible, slowly over time

2. Search Engine Optimizationa. Keyword Researchb. Create dedicated content pages for each Keyword Phrase

i. Pages - further defining your servicesii. Articles posted in your websiteiii. Event Listings in your websiteiv. Directory Listings in your website

3. Back Link Campaigna. Social media Links (facebook, linkedIn, etc) from high Domain Authority sitesb. PR Press Releases ($300 - $500 each)


Directory Listings are Easy and Powerful

1. The more points a page has the higher it shows in Google Searches

2. Page Title worth 40 points - divide each word into the 40 to get the value of each word. Words in the front are more valuable

3. The URL, after the.com is worth 35 points

4. H1 Heading Titles worth 25 points5. Alt Text on Photos worth 25 points6. H2 Heading Titles worth 20 points7. Paragraph Text worth 1 point8. Bold Text worth 2 points9. Heading Text in Videos: 30 points

10. It’s a good idea to put in the footer, all the geographic communities you serve

http://the.com/


Organic Search Results


Growing Your Internet Presence


Growing Your Internet Presence

http://www.ameravant.com

Michael Kramer Growing Your Internet Presence in 2020 · 2. Search Engine Optimization a. Keyword...

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