Michael Kalkowski's Presentation
-
date post
21-Oct-2014 -
Category
Documents
-
view
1.326 -
download
0
description
Transcript of Michael Kalkowski's Presentation
for a virtual good?
Secrets of Success for Virtual Goods
Largest 25 Social Games By DAU
1
2
3
4
FarmVille
FrontierVille
Texas HoldEm Poker
Mafia Wars
5
6
7
8
Bejeweled Blitz
Café World
Treasure Isle
Millionaire City
9
10
11
12
Pet Society
Restaurant City
MindJolt Games
Happy Aquarium
13
14
15
16
PetVille
開心水族箱開心水族箱開心水族箱開心水族箱 Happy Fish Bowl
GSN Games
Car Town
17
18
19
20
開心農場開心農場開心農場開心農場 Happy Harvest
Family Feud
Ninja Saga
Baking Life
21
22
23
24
FishVille
Bubble Island
Nightclub City
Fashion World
25 Mall Town
Zynga
Zynga
Zynga
Zynga
PopCap
Zynga
Zynga
Digital Chocolate
Electronic Arts
Electronic Arts
MindJolt
CrowdStar
Zynga
Happy Elements
GSN
Cie Games
Elex
iWin
Ninja Saga
ZipZapPlay
Zynga
wooga
Booyah
Metrogames
50 Cubes
16,791,088
6,998,687
6,132,905
4,795,514
4,602,039
4,254,062
3,361,749
2,502,808
2,201,646
2,132,275
1,864,037
1,781,983
1,575,784
1,376,957
1,348,028
1,280,323
1.222,902
1.169,645
1,066,013
1.039,382
1.007.741
979,801
966,404
964.289
925,649
# Game Developer DAU
23%
10%
8%
7%
6%
6%
5%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
Secrets of Success
10. Daily Bonuses
Daily Bonus FishVille
Consecutive CaféWorld
Daily Spin Bejeweled Blitz
Daily Spin Bejeweled Blitz
Daily Active Users
Daily SpinJuly 2010
2009 2010
500,000
4,500,000
3,500,000
2,500,000
1,500,000
+60%
9. Cuteness
Free PetVille
Sell FarmVille - Treasure Isle
Viral Happy Island
Unlock Bubble Popp 2
8. Appointments
Harvesting Happy Farm
Timed Reward Caesar City
Renting Millionaire City
7. Boosts
Boosts Bejeweled Blitz
6. Energy
Energy Mob Wars
Energy Various Games
Energy Island Escape
5. Achievements & Quests
2
Achievements Mafia Wars
2
Stickiness Mafia Wars
First Cuba Loot OfferingsJuly 2009 (� 30%)
Achievements launchedApril 2009 (23% � 25%)
Ribbons FarmVille
2
Stickiness FarmVille
Ribbons August 2009
37%
DAU/MAU
2
Cross-App Quest FrontierVille
4. Neighbor Interactions
Friend Visits FrontierVille
Gifting FarmVille
3. Crew
Hiring Friends Baking Life
Crew Mechanic Mafia Wars
2. Crafting
Horse Stable FarmVille
Horse Stable
+20%
Horse Stable FarmVille
Daily Active Users
1. Limited Offers
Special Payment Offer Poker
Limited Offers FarmVille
Secrets of Secrets of SuccessSuccess
1.1. Limited OffersLimited Offers
2.2.CraftingCrafting
3.3.CrewCrew
4.4.Neighbor InteractionsNeighbor Interactions
5.5.AchievementsAchievements
6.6.EnergyEnergy
7.7.BoostsBoosts
8.8.AppointmentsAppointments
9.9.CutenessCuteness
10.10.Daily BonusDaily Bonus
Top 10Top 10
About The Author
Michael Kalkowski is Co-Founder andCreative Director of GameDuell and respon-sible for the company`s games, websites,social media, player community, and userexperience.He has designed and produced more than 50games and a passion for creating highlyeffective systems.Michael (37) is a serial entrepreneur who alsoco-founded the consumer portal dooyoo.comin 1999. Previously, he worked as an inter-national consultant for product and online-marketing. He holds a degree from theadvertising academy, a Masters degree inmarketing and consumer psychology from theUniversity of Cologne, and an MBA fromEastern Illinois University (USA).
Contact: [email protected]
GameDuell is one of the best monetizing, aswell as one of the largest social gamescommunities in the world. In the last 7 yearsthey developed and optimized over 50 socialgames and many engagement enhancingfeatures.
• Founded: 2003
• Customers: More than 20m registered
• Games: 50+ games developed in-house
• Team: 170+ employees and contractors
• Funding: $19m venture capital from Burda Digital Ventures, Holtzbrinck Ventures, and Wellington Partners
• Marketing: 1000+ partner portals and sites
• Revenues: Transaction, subscription, sponsoring, virtual goods
• International: Available in 7 languages
• Website: enjoy at www.gameduell.com