Michael Huang - Brand New Old Skool - Seattle Interactive 2016
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Transcript of Michael Huang - Brand New Old Skool - Seattle Interactive 2016
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🕵 Exploring
📱 Technology’s
@mikesteezie
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#
🤔
✈
✊
👟
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what if?Question:
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is it dope?
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🕵 Exploring
📱 Technology’s
💥 Impact
🔛Counter-Culture
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counter culture.
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people
technology
culture
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there is no blueprint
Lesson 1:
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x factor = culture
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make space for culture
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What’s culture?
No, it’s not this.
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CultureKnowledge Norms Conventions Morals Beliefs Arts
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Culture
Counter Culture
CriticalMass
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Culture Knowledge Norms Conventions Morals Beliefs Arts
Problems
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problems create a need for:solutions
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Counter Culture
CriticalMass Culture
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the Connected Age
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cognitive surplus
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“Our social tools are not an improvement to modern society, they are a challenge to it.”
- Clay Shirky
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“A revolution doesn’t happen when society adopts new tools. It happens when society adopts new
behaviors”
- Clay Shirky
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invest in culture
Lesson 2:
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5.96 billion cans sold in 2015.
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the future
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there is no blueprint
Lesson 1:
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stop trying to measure everything
data can be misleading
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invest in culture
Lesson 2:
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Now:Arts Diversity Beliefs Experiences Causes problems
Before:Needs Norms Other shit
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redefinebrand
businesstechnologyexpertise
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working withartists
influencersPOC’s
community members
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Director Creative StrategyAccountsBreakdancer
OrganizerFashion Influencer
WaackerPopper
PromoterProducer Emcee
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culture + technology
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Because the attempt alone to solve our most profound problems creates the conditions for our brightest ideas and greatest triumphs.
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